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Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
Darizi media kit 2014
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Darizi media kit 2014

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Established in 2007, DARIZI (www.darizi.com) is the first-ever prestigious wedding website in Asia. In November 2008, 《DARIZI 大日子》HK version was launched, together with luxury wedding fairs catering …

Established in 2007, DARIZI (www.darizi.com) is the first-ever prestigious wedding website in Asia. In November 2008, 《DARIZI 大日子》HK version was launched, together with luxury wedding fairs catering to the demand of world-class wedding-related services and vendors. Couple-to-be and advertisers alike can find value in, and achieve total solutions through, Darizi.

Media Group Mission:
Darizi‘s mission is to CREATE EXCITEMENT TO PEOPLE ‘S LIVES, inspiring them to enjoy every “BIG DAY’ and embrace every precious & exciting moment I life.
Through our magazine, online portal, research, strong social network with partners & vendors and grand events, Darizi provides its valuable customers with the community, solutions and strategies they need to thrive.

Published in: Lifestyle, Business
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  • 1. Established in 2007, DARIZI (www.darizi.com) is the first-ever prestigious wedding website in Asia. 《DARIZI 大日子》HK print version was launched in November 2008 together with luxury wedding fairs catering to the demand of world-class wedding-related services and vendors. In 2009, we launched the《DARIZI 大日子》CHINA edition. Media Group Mission CREATE EXCITEMENT TO PEOPLE’S LIVES, inspiring them to enjoy every “BIG DAY” and embrace every precious & exciting moment in life. We are dedicated to providing an integrated marketing solutions to clients. BACKGROUND 1
  • 2. Year Award 2013 Gold Award -Wedding Magazine of the Year by Marketing Magazine 2012 Gold Award - Wedding Magazine of the Year Marketing Magazine 2012 Top 10.hk Website Competition GOLD PRIZE-SME Group by HKIRC 2011 Hong Kong Most Valuable Company Award by MediaZone 2011 Top 10.hk Website Competition GOLD PRIZE-SME Group by HKIRC 2010 2010 Digital Media Merit Award Asia by DEVNET SH Expo 2008 Supreme Brand Award by Capital Magazine CREDENTIALS 2
  • 3. INTEGRATED MARKETING SOLUTIONSNot just brand building, not just immediate sales, but both ‧ Not just short term sales, but long term rapports with customers ‧ Not just quality production, but work grounded on sound strategies ‧ Not just a host of marketing programs, but a genuinely holistic plan 3
  • 4. NOT INTEGRATE D SOLUTIONS Print Ad Outdoor Online Brochure Leaflet Event 4
  • 5. One focused idea Best use of the specialty of each channel Working in synergy with one another Tone & manner entirely consistent TRUE INTEGRATED SOLUTIONS Fully Integrated 5
  • 6. OUR SCOPE OF SERVICE 6
  • 7. PRINT - MAGAZINE The ONLY & NO.1 Wedding magazine being published in first tier cities in China & Hong Kong • 30,000 circulation in Hong Kong • 120,000 circulation in China • Extensive distribution in over 1,000 spots throughout 12 months in HK, China & Macau (see Appendix for details) • Most welcomed media partner for over 300 local & international artists/A grade models in Hong Kong/China & Taiwan 7
  • 8. PRINT - SUPPLEMENT Supplements with specific editorial topics: • Wedding Map • Wedding Guidebook • Tailor-made supplements with Content Management plus Design and Art Direction 8
  • 9. BILLBOARD • Canal Road East, Causeway Bay • Located at Queen’s Road east and target traffic towards the Peak, Happy Valley Racecourse and Repulse Bay • Stand-out position for all traffic to reach the affluent audiences • Directly facing Canal Road Flyover, traffic flow over 100,000 vehicles per day • Cover on Billboard • Sponsor logo exposure on Billboard 9
  • 10. SOCIAL MEDIA Facebook • Feeds / Soft Posts • Mini Game • Campaign • Events • Content Management • Events Enrolment Weibo Twitter Flip Board WeChat 10
  • 11. ONLINE – DARIZI.COM • 40,000+ Registered Members in HK • 100,000+ Cumulative Member’s Database • Skin Wrap • Banner Ads • Crazy Banner Ads • Online Advertorial • Micro-sites • Campaign • RSVP / Enrolment • Questionnaire • Darizi TV 11
  • 12. ONLINE - EDM • • 12
  • 13. EVENTS / CAMPAIGN • • • • • • • 13
  • 14. EVENTS / CAMPAIGN Darizi Ten Best & Awards - 90 nominees to be featured in Apr Jun Aug Issues - Judging Panel for Darizi Awards and for public voting in Sep 2014 - Results announced in Oct Issue 2014 - Award presentation in Nov 2014 Darizi Anniversary Cocktail Party 14
  • 15. DARIZI MEMBER DEMOGRAPHIC Loyal & Quality Readership Reader demographics 27% 73% Male Female 3% 85% 10% 2% <18 18-34 34-45 >45 College Education 36% University and Higher 64% 15
  • 16. DARIZI MEMBER DEMOGRAPHIC Loyal & Quality Readership Reader demographics 0% 10% 20% 30% 40% 50% >HK$750,000 >HK$500,000 - 749,999 >HK$350,111 - 499,999 >HK$20,000 - 349,999 >HK$20,000 ANNUAL HOUSEHOLD INCOME 16
  • 17. APPENDIX - DARIZI DISTRIBUTION 150+ Prestigious Five Star Hotels & Resorts 330+ Fine Dining Restaurants 50+ Private Clubs 30+ Premium Airline Lounge 120+ International & Local Jewel Shops 280+ Hair & Nail Salon 60+ Banks in HK & The Greater China 170+ Beauty Spa 17
  • 18. DARIZI Editorial Calendar 2014 MTH Seasons/ Theme Wedding News Special Feature/ Go Series Award Supplement Feb Happy Valentine’s - Winter Romance - Pink Romance, Sweet Lovers, couples, fragrance Valentine's Day Special - Best Gifts for him/ her • Best Proposing location & methods • Best Romantic ways to propose - Best rings - Best dating Venue - Best ideas - Best Present • Best White Chapel & Destination Wedding resorts in Okinawa Apr French May - vintage, foggy, blooms, woods, classic The Best Wedding Bands • Go Best Destination Wedding - Europe, Romantic, Vintage 1. Falling in Love with Europe - What’s hot in wedding gowns, Chateau wedding & honeymoons for 2014 in Europe 2. A Time for Love - Special gifts on special occassion to the special one - e.g. Valentine’s Day, anniversary, parents give watches to the couple as a blessing 18
  • 19. DARIZI Editorial Calendar 2014 MTH Seasons/ Theme Wedding News Special Feature/ Go Series Award Supplement June June Bride - simple of love, dance, modern, shadow, movement Wedding Floral Decoration Go Best Summer Destination Wedding Resorts - Aqua Activities/ outdoor activities packed holiday Darizi Travel Award (Best for Wedding) - Airline - Travel agency - Destination wedding/ overseas venue (chapels + resorts) - Tourism Board 1. Top 20 Overseas Resorts - Celebrate your vows at overseas resorts with the best services and delicious locally produced Wine & Dine 2. Bridal Beauty Collection (including Face, Body & Wellness) - Be the photogenic bride - get your skin, body and mind perfect ready for the big day Aug Ocean’s Blue - Ocean blue, beach, dance, corals, mermaid, Double Seventh Festival Special - The Most Romantic Restaurants Top 10 Best Spa Your Dream wedding venue Award - Best Banquet venue - Garden wedding (Most favorite House & Lawn wedding venue) - Delicious Cuisine - Best Quality Service - Best Chinese restaurant for wedding - Best Historical Wedding venue - Best Grand Ballroom 1. Get your Health & Fitness ready for your Big Day - supplement, gym, body check-up, teeth, slimming program, etc. 2. Wedding Guide of Macau - Get the nice shot for your Pre-wedding photos in Macau - celebrate your vows at the luxurious wedding venue PULL OUT SUPPLEMENT: - Your Best Destination Wedding - Bali (Potential title sponsor - Garuda Airline) - We plan for your Destination wedding19
  • 20. DARIZI Editorial Calendar 2014 MTH Seasons/ Theme Wedding News Special Feature/ Go Series Award Supplement Oct Autumn romance - Rose Blooms in Autumn - Red leaf, red color, Rose, luxury, Red Carpet, Wedding Photography Special - Snaps the Precious Moments 7th Anniversary Special - with Team photos - Award booklets - Voting for Award Top 10 Proposal ideas Award - how to propose - best gift for proposal e.g. jewel, yacht, house, car, an overseas trip, etc. 1. Build your Dream home after Wedding - how to get your dream house done - interior design & home decoration 2. How to BUY your dream home for your wedding - well financial planning - compare the mortgage interest rate from different banks Dec Sparkling X’mas - Joyful of Festive season - Bling Bling white & Red - Auspicious Wedding on X’mas Best Gifts For Him & For Her Best Wine - Red Wine - Champagne - Sparkling Wine - Whisky 1. 10 Tips to SAVE on your Wedding - what to save - how to save, Do’s & Don’tsT 2. Tailor-made for GROOM - how to be the eye-catching groom - Groom is also the main lead on his wedding, be sharp & charm - tux for groom - perfect skin & look for the groom - attitude & gratitude 20
  • 21. DARIZI Advertising Rate Card – Hong Kong 2014 SCHEDULE - Darizi HK is published 6 times a year - Darizi CN is published 12 times a year Issue Month 2014 Hong Kong The Greater China Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ Back Cover IFDPS 1st DPS 2nd DPS 3rd DPS Facing Darizi Team 1 Facing Darizi Team 2 Facing Content 1 Facing Content 2 Facing Publisher's Voice Facing Editor's Note Inside Back Cover ROP Double Page Spread Full Page Special Full Page Advertorial DPS Advertorial 3 DPS Brand Story Prime Position HKD 179,400 218,400 179,400 166,400 156,000 107,900 104,000 94,900 91,000 91,000 91,000 114,400 130,000 78,000 114,400 156,000 subject to quotation Pages 1 2 2 2 2 1 1 1 1 1 1 1 2 1 1 2 6 21
  • 22. DARIZI Advertising Rate Card – Greater China Back Cover 1st DPS 2nd DPS 3rd DPS 4th DPS 5th DPS First Full page side from TOC Second Full page side from TOC Full page side from copyright Full page side from CEO Full page within the First Darizi Advisory board Index Shopping List Inide Back Cover Prime Position RMB 300,000 500,000 400,000 400,000 300,000 250,000 150,000 150,000 120,000 120,000 80,000 70,000 20,000 10,000 200,000 Pages 1 2 2 2 2 2 1 1 1 1 / 1 / / 1 2014 SCHEDULE - Darizi HK is published 6 times a year - Darizi CN is published 12 times a year Issue Month 2014 Hong Kong The Greater China Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ 22
  • 23. DARIZI Advertising Rate Card Publication Date Circulation (PCS) Material Deadline Booking deadline Every 7th of month 150,000 (Greater China & Hong Kong) Every 1st of month Every 24th of month Booking details 23
  • 24. DARIZI.com Advertising Rate Card – Hong Kong Total Member Page view Unique-visitors eDM Members eDM open rate eDM click rate 62300 300,000/month 43000 36,200 10-15% 3.5-6% Darizi.com 24
  • 25. DARIZI.com Advertising Rate Card – Hong Kong (A) Top Banner Size 728x90 Pixels Size Limit Max.30K File Format GIF/ JPEG/ FLASH 5, 6, 7, 8 Rate HK$25,000/ Month (Run of Site) Remarks Max. 5 Rotations (B) Large Rectangle Size 300x250 Pixels Size Limit Max.30K File Format GIF/ JPEG/ FLASH 5, 6, 7, 8 Rate HK$25,000/ Month (Run of Site) Remarks Max. 5 Rotations (C) Crazy Banner Size 500x300 Pixels Around Size Limit Max.30K File Format GIF/ JPEG/ FLASH 5, 6, 7, 8 Rate HK$28,000/ Month (Run of Site) Remarks Max. 5 Rotations 25
  • 26. DARIZI.com Advertising Rate Card – Hong Kong ● ● ● ● Promotion Mini-Site Entitlements (D) Promotion Page/ eCoupon/ Registration Form Rate HK$50,000 Remarks Includes copywriting, design and production Client provides the product information and images for production usage 3 – time proofreading Additional requests are subject to quotation 26
  • 27. (E) Solo Email to DARIZI Members Size Limit Max.36,200 Max. Width 720 Pixels File Format GIF/ JPEG Rate HK$2/ Email Remarks Client provides the HTML format and landing URL DARIZI.com Advertising Rate Card – Hong Kong ● 27

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