Demo Purpose

1. Questionnaire
1. Why did you choose the name of your product/service?
2. How did you come up with the idea for the product/service?(Is there a story? We'd love to hear it.)
3. Please describe your product/service in two sentences or as briefly as possible.
3 A. Please describe your Marketing Message as briefly as possibly
4. What are the most important selling points/ features (start from the most important to the least
important. Please do not exceed 4 points)
5. Who is your target market? Please describe
6. If you would have an imaginary "ideal" client, how would he/she be? Describe the kind of nation
they'd be from, the job they'd do, the stresses they'd come across and how your product/service would
help them.
7. What is the most important pain-point or problems that your product/service solves?
8. Can you name some of your competitors ? Please provide URLs if possible.
9. How are you different from your competition?
10. What is the most difficult challenge your product/service faces when trying to convince others use it?
11. Are there any weaknesses that we should be aware of?
12. Do you have a tagline?
13. What is the result you want from this video? That is, what is the action that you want the viewer to
take after watching this video, or what is the key message that should stay with the viewer after seeing
this video?
14. Have you liked the style, look or feel of any other video that you would like us to use for inspiration?
Please provide links.
15. Is there any video that has a message or tone similar to what you would like us to emulate? Please
provide links.

2. 16. Have you seen our videos? Is there any particular video or videos that you like?
17. Do you have any preferences for the Voice over like gender, nationality etc?
18. Any do's or don't that you would want us to keep in mind when doing the video?
19. Any other points or suggestions you would like to add?