Unless CRM software is properly implemented, don’t expect it to yield any results. Improve sales, loyalty, and efficiency by avoiding these 3 common traps. If you want to know how Top Fortune 500 Companies increased their performance using Customer Feedback, download our free ebook: http://hubs.ly/H02-FST0

1. Avoid these 3
Mistakes for a
Successful CRM
Adoption

2. Customer relationship management is a vital
strategy for achieving higher profitability,
improved productivity, lower costs, stronger
customer retention, and greater insight into
customer behavior.

3. But while CRM success rates have risen dramatically in
recent years, many companies still struggle to achieve
the return on investment they anticipated.
Recent researchshows that between 25% and 60% of
CRM projects fail to meet expectations.

4. There is no question that, when successfully
implemented CRM management software pays
off, increasing sales by up to 29%, sales rep
productivity by 26.4%, and revenue by 41%.

5. Unfortunately, however, many businesses are
unable to glean all of the benefits a CRM
program can bring, usually because they fall
victim to one of a handful of common
mistakes.

6. Why CRM
Initiatives Fail?

7. Many CRM initiatives fail, never yielding full
advantages for their users.
There are many reasons for why this happens
but here are 3 of the most common:

8. 1. Users don’t understand how to
properly integrate their CRM program
into an existing business plan

9. To be successful, businesses cannot lose sight of the fact
that CRM software must be focused
around business objectives.
A business cannot forget that, at the end of the day, CRM
technology needs be used as support to
help reach those objectives.

10. 2. Users don’t understand their
CRM technology

11. Poor user adoption is a major reason why
many CRM initiatives fail.
John Roberts, former SugarCRM CEO, finds that user-perception of
value often determines a successful adoption:
“In a lot of cases, companies deploy CRM, and there's a lot of euphoria
over it for the first couple of months. Then, people stop using it… The end
user doesn't see CRM as making them more efficient and effective.”

12. To work around this problem, all employees should be engaged
throughout the system planning and implementation phases
so they understand what's in it for them.
And if employees still don’t adopt a system as planned, it’s a good idea to
ask why not so changes can be made to make the system more
user-friendly, helpful, and valuable.

13. 3. Users don’t know what they want to measure

14. Successful CRM implementation needs to be aimed at
achieving specific goals and objectives.
Successful implementation will never happen if the CRM
project is not aimed at concrete goals with a clear plan to
measure both progress and results.

15. According to CRM Solution, “A successful project is one
that attains its objectives, but it is amazing how many
business entities undertake a CRM solution with vague,
unidentified, [and] immeasurable goals.”

16. Without clear metrics to drive business goals, a CRM
initiative will fail and its’ ROI will remain out of reach, an
ROI estimated to be $5.60 for every $1.00 spent.

17. Ok so… How Customer
Relationship Management
Should Work?

18. CRM implementation should help a business in
numerous ways, some of which include:
• Gathering real-time market research on customers.
• Coordinating information quickly between sales staff and
customer support reps, increasing all-around effectiveness.
• Accurately gauging the effect of marketing activities, and
redirecting spending accordingly.
• Increasing sales by systematically identifying and managing leads.
• Improving customer retention.

19. In a nutshell, your CRM software should not only improve
how you communicate with your potential and existing
customers, improvements which should help you generate
more sales and increase loyalty, but also increase your
productivity thanks to customer data which provides you
with more control of your day-to-day operations.

20. 20
MyFeelBack is a SaaS software for collecting customer feedback
via ultra-targeted smart surveys.
Thousands of companies already use MyFeelBack to collect high
value customer insights, enrich their customer databases in real-
time and trigger marketing actions to boost sales conversions.
Our mission:
Turn customer feedback into opportunities for your business!
We help companies:
Spot trends directly impacting revenue
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Make decisions quickly based on real time data
About

21. HOW TOP FORTUNE 500
COMPANIES INCREASED
THEIR PERFORMANCE USING
CUSTOMER FEEDBACK
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