1. Pay Per Click Advertising
Pay Per Click (PPC) has an instant impact and gives your brand a much larger reach and
exposure as a result of first page exposure on major search engines.Pay per click advertising
and campaigns are the primary way of advertising on the internet.
Pay Per Click:
Quality is more important than quantity.
‘Quality’ traffic refers to traffic that is well-targeted. This means that the visitors:
 are looking for what you are advertising
 enter the site and look around
 complete a transaction or become a lead (i.e. convert)
 come from countries and regions that you are interested in
 return to visit your site again
Quality traffic will bring you a higher percentage of success, in terms of seeing your visitors
complete a transaction, or subscribe to the service that you provide.
Conversion rate analysis will allow you to determine which traffic sources turn visitors into
leads and sales.

2. Conversion rate is the statistic that tells you what percentage of your visitors is converted
from visitors into customers/ leads. High quality traffic will deliver a higher conversion
rate. Conversion rate is another way of talking about your return on investment (ROI) and
acquisition cost-per-visitor.
http://intelliers.com/pay-per-click-management-ppc
6 Rules:
Rule 1: Commit to PPC
Rule 2: Organize for Success
Rule 3: Adjust Your Match Types
Rule 4: Use Negative Match
Rule 5: Test Your Ad Copy
Rule 6: Implement Google Shopping
Intelliers Global Services
No-43/1,3rd Floor,
Arunachalam road,
Saligramam,
Chennai-600093.
Ph: +91 8939 715 715
hello@intelliers.com
http://intelliers.com