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More telecom clients through simple social media
 

More telecom clients through simple social media

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A 3-part social media training program aimed specifically at telecom agents. Includes social strategy and tactics and covers all the major platforms, including Facebook, LinkedIn, Twitter, Google+, ...

A 3-part social media training program aimed specifically at telecom agents. Includes social strategy and tactics and covers all the major platforms, including Facebook, LinkedIn, Twitter, Google+, Pinterest, blogging and more.

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    More telecom clients through simple social media More telecom clients through simple social media Presentation Transcript

    • MORE TELECOM CLIENTS Through Simple Social Media Session 1 Presented by: Angela Leavitt Brian Leonard
    • Meet Mojo’s Founders! • Angela Leavitt, Chief Mojo-Making Officer • 10+ years sales & marketing • 3 years as Director of Marketing for Telesphere • Passion for telecom (we know, it’s kind of silly) • Specialties: marketing strategy, persuasive copywriting, branding, social media • Wannabe rock star (literally) • Birthday June 16 (gifts appreciated!) • Brian Leonard, Chief Mojo-Fying Officer • MBA from ASU • 10+ years strategy consulting & marketing experience • Results-oriented web marketing specialist • Specialties: Strategy, SEO, social media, video marketing, website conversion tuning, lead generation, • Fierce competitor in and out of the ring (Look out!) • Brian and his wife are expecting their first babies – TWINS!
    • You’ll learn… • Why 95% of social media is LAME. • Why you must have SOME KIND of social media presence right now • 3 tips to make your company look like a social media connection machine • The 3 most important social media platforms and how to learn them in 10 minutes • 3 social media tools that will cut your time investment by 90%, and increase your reach by 200% • How to get a tribe of followers that actually want to interact with you • Shortcuts to becoming a market leader in your niche or city.
    • This Program • Three Webinars • We promise…just enough theory to keep you on track • Practical tips & assignments • Q&A • Today • The HUGE opportunity before you • Overall strategy • Building a REAL audience • Next week • The Platforms, Tools, Best Practices • Week After • Implementing Your Plan • Building Interactions – Where the Rubber Meets the Road
    • Social: Definition & Application Social media describes the online tools that people use to share opinions, experiences, and perspectives with each other. A few of the most popular are: These sites encourage and reward engagement.
    • THE OPPORTUNITIES “Welcome to the Connected Economy”
    • Social for Small Business Small businesses, like telecom agencies, can utilize social media to level the playing field against bigger, stronger competitors. Telecom agencies can use social media to: • Generate Leads – get more business • Leverage their time through networks • Look non mom-and-pop online • Stay in sync with the changing industry and business environment • Create relationships with VARs • Compete with larger businesses • Differentiate In order to achieve this, you must stay relevant and engage and contribute to the community.
    • Social Networks: Six Degrees In Person Social Networks • Chambers • Network Groups • Religious Groups • Charities • Organizations • Industry Clubs • Extracurricular Groups Online Social Networks • Facebook • Twitter • Blogging • YouTube • LinkedIn • Pinterest • Google+ • Flickr • Pandora
    • Why Social Networks Work • Fast and inexpensive • No travel required to connect with tons of people • You stay in contact and up-to-date with people • Low cost lead generation leads & referrals • Enable easy creation of groups and communities • You are in charge of filtering the noise
    • YOUR STRATEGY
    • 7 Step Fool-Proof Strategy 1. Define who YOU are 2. Define your AUDIENCE 3. Discover your audience’s PAIN 4. FIND your audience online 5. Offer SOLUTIONS to their pain 6. ENGAGE with them regularly 7. Be consistent and patient
    • Who Are You (Online)? • Business-like? • Casual? • Controversial? • Class Act? • Professional? • Edgy? • Republican/Democrat? • Optimistic / Pessimistic? • IBM or GoDaddy?
    • Who’s Your Audience? • Your Friends? Your Family? • Business, not personal • Demographics • Age, Income, Race, Sex, Part of the Country, etc. • Hobbies/Interests • How plugged in are they now? How plugged in will they be 1 year from now?
    • Your Customer Avatar • Who is “The One”? • If you had to? • How would you speak to them? • What would they like/dislike?
    • Getting Inside Your Customer’s Head • What conversation is your ideal prospect having in their head RIGHT NOW. • It’s probably not “I wonder what YOU had for breakfast this morning”. ?
    • Pain Points • Other terms: • Triggers • Problems • Questions • Why so important? • YOU are the doctor • If you don’t understand the pain, you can’t cure their ailments!
    • Uncovering Pain Points • Principle #1: Don’t Assume You Know • Principle #2: Ask open-ended questions • What keeps you up at night? • What do you like least about your job? • What recurring problems do you have? • What unanswered questions do you have? • What’s the most frustrating thing about (working with carriers, working with your CEO, compiling reports, etc.)? • If you could offload a piece of your job, what would it be? • Principle #3: Listen • Record the interview if possible • Pay very special attention to their specific language
    • We Understand the Pain. Now What? 80-90% of what you post should attempt to SOLVE PAIN!!! Why? This is how you become… • Trusted • A thought leader • Non-threatening • A go-to person
    • Let’s say it again…Address Pain • This is the BIGGEST mistake made in social media • It’s not about you AT ALL • It’s about addressing your audience’s pain points • No one likes a person who drones on and on about themselves…social media is no different. • Rule of thumb: 1 post in 10-12 can be about you. The rest should center on providing answers, solving problems, adding value.
    • FIND Your Audience • Your audience is already online • Almost all are in big networks • Many are on niche focused networks
    • How to Build a Following • How does Google “rule the world”? =
    • How to Build a Following • Give them what they want • Aggregate the best information from others • Useful information is king • Follow others • Follow them back when they follow you • Provide Value • Share • Provide others with “social proof” on their social media, they will reciprocate (with exceptions of course)
    • Who should you connect with? Audience Segments • Customers • Prospects • Media • Employees • Committee members • Suppliers / Vendors • Partners Key Questions • Their goals? • Their pain points? • How do they get their answers? • How can you reach them? • What words and phrases to they use? • What sort of images and multimedia appeal to them?
    • Example: Intelisys
    • 2 TIPS & 2 EXERCISES
    • Tip #1: Create a Positive First Impression • Create separate professional profiles if needed • Follow the “would I want this printed in the newspaper” rule. • Add ALL social media links • Re-purpose and share other content • Pics and videos are king • Be creative, fun and interesting
    • Tip #2: Be a Connector • Connectors introduce you to others • Most powerful people in a social network • Give without expecting to receive back • Don’t just promote you, promote other and they will reciprocate, which is MUCH MORE powerful
    • Exercise #1: Google Alerts Create Google Alerts to Monitor Your Brand Allows you to keep a pulse on your online brand with email alerts from Google. Create alerts on keywords: • Company name • Key executives • Priority keywords • Competitors • Events • Your products/services
    • Exercise #2: Follow & Listen Choose a social platform you are less familiar with • Set up a profile • Connect with key people • Research relevant keywords • Watch, listen, observe
    • In Summary • Listen first • Conversation, not publishing or broadcasting • ADD VALUE! • Be a useful conversationalist • Build relationships – one at a time • Take a leap of faith and jump in!
    • Next Week Friday April 12, 2013, 10am • The Platforms You Need to Best Connect • Advanced Tips on Building an Audience • The Free SoftwareTools You Need to Leverage Your Time Your Free Gift “LinkedIn Lead Liberation” Using LinkedIn for Leads www. GimmeMojo.com/Liberation
    • MORE TELECOM CLIENTS Through Simple Social Media Session 2 Presented by: Angela Leavitt Brian Leonard
    • Meet Mojo’s Founders! • Angela Leavitt, Chief Mojo-Making Officer • 10+ years sales & marketing • 3 years as Director of Marketing for Telesphere • Passion for telecom (we know, it’s kind of silly) • Specialties: marketing strategy, persuasive copywriting, branding, social media • Wannabe rock star (literally) • Birthday June 16 (gifts appreciated!) • Brian Leonard, Chief Mojo-Fying Officer • MBA from ASU • 10+ years strategy consulting & marketing experience • Results-oriented web marketing specialist • Specialties: Strategy, SEO, social media, video marketing, website conversion tuning, lead generation, • Fierce competitor in and out of the ring (Look out!) • Brian and his wife are expecting their first babies – TWINS!
    • You’ll learn… • Why 95% of social media is LAME. • Why you must have SOME KIND of social media presence right now • 3 tips to make your company look like a social media connection machine • The 3 most important social media platforms and how to learn them in 10 minutes • 3 social media tools that will cut your time investment by 90%, and increase your reach by 200% • How to get a tribe of followers that actually want to interact with you • Shortcuts to becoming a market leader in your niche or city.
    • This Program • Three Webinars • We promise…just enough theory to keep you on track • Practical tips & assignments • Q&A • Today • The HUGE opportunity before you • Overall strategy • Building a REAL audience • Next week • The Platforms, Tools, Best Practices • Week After • Implementing Your Plan • Building Interactions – Where the Rubber Meets the Road
    • Let’s Review 7 Step Fool Proof Social Media Strategy 1. Define who YOU are 2. Define your AUDIENCE 3. Discover your audience’s PAIN 4. FIND your audience online 5. Offer SOLUTIONS to their pain 6. ENGAGE with them regularly 7. Be consistent and patient
    • THE PLATFORMS
    • The Big Five for B2B • LinkedIn • Twitter • Facebook • YouTube • Google+
    • LinkedIn for Small Biz
    • LinkedIn Buzzwords
    • Twitter: What is it? • Twitter is a micro-blogging platform composed entirely of 140 character answers. • 60% of Twitter users are male • Largest demographic is 35- to-44-year-olds.
    • Twitter Buzzwords • Follow: To friend someone (or follow their updates) • Direct Message (DM): Pseudo-email someone following you • “At” reply: Speak to someone directly in the public stream • Re-tweet (RT): Repost content with credit • Block: Restrict access to updates • # (hashtags): a kind of tag or description – great for search
    • YouTube • Owned by Google • More than 1 billion unique users visit YouTube each month • Over 4 billion hours of video are watched each month on YouTube • 72 hours of video are uploaded to YouTube every minute • Millions of subscriptions happen each day.
    • Google+: The Rising Star • Now #2 largest social site behind Facebook • 343 million active users • What’s hot? • Hangouts • Drive • Events • Business local listings • Communities • And lots more coming soon • THE Rising Star on the social scene • Lots of techy peeps!
    • Facebook for Small Biz
    • POSTING MADE EASY
    • 3 Step Posting Process 1. Find relevant content 2. Aggregate the content 3. Post the content We’re going to show you how to AUTOMATE this process, saving you HOURS of time! Remember, Google is a content aggregator, not a content creator.
    • Posting Guidelines What to Post • Blogs, case studies, whitepapers, reports, i nfographics, etc., that address your customer’s pain points (roughly 80%) • Human interest items that would appeal to your target market (roughly 10%) • Updates about your company (roughly 10%) What Not to Post • Anything to do with politics, religion, or other taboo topics • Anything that openly criticizes the competition or someone in the industry • Anything you wouldn’t want printed in the newspaper with your name
    • Infographic Sample
    • Finding Relevant Content • Follow the leaders • Which leaders? • Business • Niche markets • Telecom • IT • Media • How to follow? • Subscribe to their blogs • Follow on Twitter, Facebook, LinkedIn, Google+, YouTube
    • Finding Relevant Content Useful Aggregators or Information • Alltop.com • Hitwise.com • Your RSS Feed • Google.com • http://www.google.com/trends/
    • Finding Relevant Content Popular Blogs Examples • http://techcrunch.com/ • ChannelPartners, CRN, ChannelVision, etc. • Apple, Cisco, XO, etc. • Find people you like on social media. Find out where they are sharing from.
    • Finding Relevant Content Google Search
    • RSS Feed – SUPER Powerful
    • NetVibes: Your New Best Friend
    • NetVibes: Your New Best Friend
    • Categories for Agents • Cloud Services • Telecom • Sales (CEO vs. IT Director) • Business Improvement • CIO / CTO • Business Technology • Motivation • Team Building • Wealth Building • Disaster Preparedness • Outsourcing • Your City Business News (if local) • Many More: Who is Your Target Audience
    • NetVibes: Your New Best Friend 3 2 1 4
    • Posting: Tools to Make This Easy BufferApp.com Download and install now: Plugin for your browser.
    • How to Post Download Buffer App and set up accounts. 1. Input Your Social Media Accounts • Facebook • Twitter • Linkedin (Profiles and Groups)
    • How to Post Setup Posting Schedule
    • How to Post BufferApp.com - Implementation 1. Go to your RSS feed or website/blog 2. Click buffer icon
    • 1. Choose Account you want to post to 2. Change Copy 3. Leave or remove link 4. Change image 5. Leave or remove copy 6. Post now or Buffer it
    • Exercise #1: Follow the Leaders Find the leaders you like within: • Business • Niche markets you’re targeting • Telecom • IT • Media Then… • Subscribe to their blogs • Follow on Twitter, Facebook, LinkedIn, Google+, YouTube
    • Exercise #2: RSS Feed Set up a NetVibes account • Subscribe to blogs • Organize into folders • Begin to browse blogs on a semi-regular schedule Right Click here Copy Link Address Paste it Here 1 2 3
    • Exercise #3: BufferApp Download BufferApp • Connect your social media accounts • Set up your posting schedule • Start posting!!
    • In Summary • Select one or two primary platforms to get started • Build relationships – one at a time • Begin following and aggregating content • Download BufferApp to make posting simple
    • Next Week Friday April 19, 2013, 10am • Building engagement online…where the rubber meets the road • Reporting tools to measure your progress • How we can help you on an ongoing basis…FREE • Final tips and secrets to make you a social ROCKSTAR! Your Free Gift “LinkedIn Lead Liberation” Using LinkedIn for Leads www. GimmeMojo.com/Liberation
    • MORE TELECOM CLIENTS Through Simple Social Media Session 3 Presented by: Angela Leavitt Brian Leonard
    • Meet Mojo’s Founders! • Angela Leavitt, Chief Mojo-Making Officer • 10+ years sales & marketing • 3 years as Director of Marketing for Telesphere • Passion for telecom (we know, it’s kind of silly) • Specialties: marketing strategy, persuasive copywriting, branding, social media • Wannabe rock star (literally) • Birthday June 16 (gifts appreciated!) • Brian Leonard, Chief Mojo-Fying Officer • MBA from ASU • 10+ years strategy consulting & marketing experience • Results-oriented web marketing specialist • Specialties: Strategy, SEO, social media, video marketing, website conversion tuning, lead generation, • Fierce competitor in and out of the ring (Look out!) • Brian and his wife are expecting their first babies – TWINS!
    • You’ll learn… • Why 95% of social media is LAME. • Why you must have SOME KIND of social media presence right now • 3 tips to make your company look like a social media connection machine • The 3 most important social media platforms and how to learn them in 10 minutes • 3 social media tools that will cut your time investment by 90%, and increase your reach by 200% • How to get a tribe of followers that actually want to interact with you • Shortcuts to becoming a market leader in your niche or city.
    • This Program • Three Webinars • We promise…just enough theory to keep you on track • Practical tips & assignments • Q&A • Session #1 • The HUGE opportunity before you • Overall strategy • Building a REAL audience • Session #2 • The Platforms, Tools, Best Practices • Session #3 – Today • Building Interactions – Where the Rubber Meets the Road • Reporting & Tracking • Next steps for ongoing help
    • Let’s Review Last Week’s Info The Platforms • Twitter, LinkedIn, Facebook, YouTube, Google+ 3 Step Posting Process 1. Find the content 2. Aggregate the content 3. Post the content Making It Easy • NetVibes • BufferApp
    • BUILDING ENGAGEMENT Where the MAGIC Happens in Social Media
    • Building Interactions • Comment on other posts or tweets. • Start conversations with others. • Always, always, always respond when someone mentions or starts a conversation with you. • Ask questions (Careful here). • Twitter – Retweets, mentions, replies • Facebook: Pictures Pictures Pictures • Tag photos of yourself, and photos of others.
    • Building Interactions (Facebook) • Tag Photos – Shows up on THEIR page, then they see it…and their network sees it. And they get to know YOU.
    • Responding to Comments
    • Replying, Retweeting, & Mentioning
    • • Angela is talking directly to John Siefert. This will show up on Angela’s feed as well as on John’s feed. All of Angela’s followers will learn something about John. And all of John’s friends will see that John has admiring friends (and has value in the community). – John likes for others to see that he is popular – John’s Klout (influence) score increases Mentions – “@” symbol Plus Handle
    • Hash Tags • Hashtags # are used to put your Tweet in a “gathering room” of all other tweets in that category. • So others can search that Hashtag to see what’s going on in that room • Example: #CPExpo is the hashtag that Channel Partners assigned to their event. If you search for #CPExpo in Twitter you’ll see all the conversations about it there.
    • Hash Tags
    • Example: • We ReTweeted what Intelisys said to our community. • This conversation will end up in the #CPExpo “Room” for anyone that wants to follow conversation about CPExpo.
    • Facebook Mentioning: • I am already friends with Angela • I typed @angelaleavitt in the sentence • Facebook found her. Made her name clickable. • This now goes on her wall and she sees the great things I said about here (and is thankful). • More importantly, her friends now see how other people think she is awesome. • Now she owes me some social proof on my wall 
    • TRACKING & REPORTING
    • Klout: Measuring Influence
    • Tweetdeck Pros • Easily track mentions, DMs, and hashtags • Especially useful before & during events • Also has scheduling function • Apps available Cons • Uses a LOT of bandwidth on your computer • Eats your battery
    • Tweetdeck
    • Monitoring Hashtags
    • Hootsuite • Excellent source for tracking and reporting • Has ability to place posts in a queue for approval
    • Hootsuite
    • Hootsuite
    • Advertisements
    • Facebook Ads • Cost Per Click OR Cost Per Impression • Extremely targeted • Less expensive than Google • Build your audience (influence) OR build customers • Put ads out to your COMPETITION’S followers
    • I Like Learning Social Media Membership sites would be useful to a marketer I am in to fitness. I am into technology. I love Ray Kurzweil I Follow C.R.I.S.
    • Who to Advertise To •Business Owners •Technology Geeks •People Looking for Jobs •Anyone who could use your promotion
    • Components of a Facebook Ad Good Bad
    • Linkedin Advertising • www.Linkedin.com/ads • Target a Specific Audience • By job title and function • By industry and company size • By seniority and age • By LinkedIn Groups
    • LinkedIn Ads • Not NEARLY as much exposure • More Under the Radar • Still in its infancy • Enormous Potential
    • In Summary - Observe  Participate Engage - Register on Klout.com to track your influence - Take a look at TweetDeck and HootSuite for reporting - Remember….Progress, NOT perfection
    • What’s Next? • In the works…Mojo’s Social Posse (Group Therapy!) • More coaching • Access to pre-built lists • Limited to 10 participants for now • Can we help in other ways? YES! • We’re the ONLY full service marketing firm specialized in telecom • We have programs designed specifically for agents • Branding, websites, communications, social/SEO and more! • Email angela@gimmemojo.com if interested THANK YOU FOR PARTICIPATING!!