1. How effective is the combination of your music video and ancillary text? Music videos are primarily used to provide a visual representation of a song as well as to market and increase sales of the song. The ancillary text in addition to the music video provides a hard copy visual of the music/song being promoted. It is important that both the music video and ancillary are representative of the song and genre.

2. An example of an effective combination of music video and ancillary is shown by popular 1980s hip hop group Run DMC. Above we have the ancillary that was paired with the music video. As we can see the three members of Run DMC are present, wearing the same typical clothing we saw in the video. By doing so they are immediately recognisable to their audience. The name of the artist is clearly visible; the unique logo design (RUN DMC) is present and the genre of music is hinted by the cover art. The combination of all of these makes this cover effective in marketing Run DMC’s My Adidas as a hip hop single. Above we have a still shot from their music video for the single My Adidas. The video provides many conventions of a1980s hip hop video. The video includes various still shots of the three members of Run DMC. The locations vary, however they always remain in urban areas. The use of gold chains, big shades, tracksuits and trainers are stereotypical to hip hop and therefore add to authenticity of the genre.

7. We have made sure that the combination of our music video and ancillary text is effective in conveying a typical hip hop video from the eighties. We have used exactly the same characters in our music video in the cover of our digipack and our poster .By doing so we allow the audience to automatically identify our work, when they see our ancillary the will recognise the stills and photographs taken from the set of our music video.