Httpool is a rapidly growing international full service online advertising provider with focus on international and emerging markets. Established in 2000, Httpool currently employs 75 + online media specialists across 15 countries. Through its central UK & DE offices, major position in Central and Eastern Europe, regional presence in Asia, India & LatinAmercia as well as the representation of leading global and local online advertising networks, publishers, exchanges and world-class proprietary technologies, httpool provides the broadest range of online advertising products and services on emerging and international markets from one single point.

1. “Currently, there is no optimal way to plan, manage and execute integrated, online
marketing activities on emerging and international markets from one single point.
httpool is committed to change that ! “
Miki Devic – Co Founder httpool Group & CEO Germany

2. Media Representation & Services
Introduction
Httpool operates a global online advertising network that
Httpool is a rapidly growing international full service online covers the full spectrum of todays Online Media and
advertising provider with focus on international and Marketing channels in all key geographic regions around
emerging markets. Established in 2000, Httpool currently the globe . We enable advertisers to effectively reach
employs 75 + online media specialists across 15 countries. desired target groups and communicate efficiently across
Through its central UK & DE offices, major position in Central multiple segments and editorial environments. Individual
and Eastern Europe, regional presence in Asia, India & communication objectives and campaign goals are met
LatinAmercia as well as the representation of leading global through utilizing state of the art targeting technologies and
and local online advertising networks, publishers, exchanges Advertising formats as well as offering multiple media buying
and world-class proprietary technologies, httpool provides models ranging from CPM over CPC to CPX .
the broadest range of online advertising products and
services on emerging and international markets from one Httpool offers Global and local Premium sites, runs
single point. Performance, Behavioral, Video and Contextual Rich-media
networks and supports local agencies and advertisers with
Market Presence SEM, custom solutions, Mobile and »Social« initiatives as well
as Cross Exchange Management Services in order to fully
Httpool currently operates 15 local offices in UK, Germany,
exploit the potential of todays online marketing channels
Austria, Czech Republic, Slovenia, Croatia, Bosnia, Serbia,
and opportunities.
Macedonia, Bulgaria, Slovakia, Romania, Hong Kong , India
and Argentina. In 2011 we'll enter Brazil, Greece, Poland, How can httpool support you ?
Hungary, and Russia .
Httpool provides a variety of scalable high-quality services
for your teams of strategists , mediaplanners, buyers and
account managers and supports you through the individual
stages of the online media planning/buying and/or
campaign management stages with a dedicted
international or local team of online marketing and
communication experts.
Httpool Services include :
• Qualitative support during development of
localized Online Marketing Strategy, Media
In addition, strategic partnerships with major local networks planning and/or execution of your online
and publishers provide access to other target markets in
Central and Eastern Europe, Middle East, Africa, Asia and marketing activities:
Latin America, while global partnerships assure complete • on markets with limited or no local area expertise
international coverage. or workforce
Proprietary and Licensed Technology • on highest quality-standards throughout the whole
process based on extensive local knowledge and
long-lasting partnerships
• providing you with ONE CENTRAL ACCESS POINT
for multiple geographic regions such as : D-A-CH,
Central and Eastern Europe, Asia-Pacific, Middle
East, Africa as well as South Americas.
Httpool AdPlatform integrates world-class adserving
technologies and exchanges (DFP, RMX, ADX), proprietary
systems (Contextual AdServer) and innovative solutions
(innovid, Nugg.Ad) in order to provide broadest range of
products through one single ad tag.

3. Products & Services
“Social” consists of custom services and solutions aimed to
Httpool offers a full range of Online Advertising Products and leverage major international social communities, social
Services, with flexible buying models based on CPM, CPC applications and widgets, engaging their users as deeply as
and CPX. possible.
Facts: global reach, 150+ mio users, 8 sites
Premium network consits of leading regional and local
premium online destinations available on handpicked, run
of site or run of channel bases.
Facts: global reach, 120 mio users, 15 billion monthly Behavioral network allows reaching desired target
Impressions. audiences on broadest range of premium and niche
vertical sites, based on defined demographics, media
consumption and interests.
Facts: regional reach, 13 mio users, 200 sites, 8 countries.
Performance network aggregates inventory of long-tail, mid
size and prime local and international sites. This channel is
appropriate for Direct Response driven campaigns with
CPC, CPA, flexible and hybrid pricing models in place.
Mobile Solutions range from traditional to most innovative
Facts: global reach, 150 mio users, 30.000+ sites, 80 custom mobile advertising products, designed to run fully
countries. integrated interactive marketing activities.
Contextual network enables to address target audiences Cross Exchange Management offers the most effective way
with rich-media or text ads based on narrowly defined of trading across major global display exchanges on behalf
keywords matching site content. of advertisers and advertising agencies.
Facts: global reach, 10.000+ sites
Httpool supports agencies and advertisers with customized
technology, creative and business solutions. Examples
Video network supports all IAB standard video formats and
include localization, custom formats and online – offline
in-video product placement on professional premium
content. Moreover, it includes RON, ROC, contextual or conversion tracking.
behavioral targeted videos ads through a proprietary video
player on premium and niche sites.
Facts: global reach, 50 mio users, 10.000+ sites, 25 countries.
Global network enables local and pan-regional advertisers
to reach local users on major international sites on hand-
picked bases, run of site, run of channel or blind bases. All
ad formats and pricing models are available.
Search Engine Marketing is conducted on both major Facts: 20 mio users, 250 sites, 15 countries
global and local Search Engines by experienced
professionals and utilizing most innovative bidding and
optimization solutions.
Facts: global reach

4. References
Httpool – channels
Httpool Channels:
Contact:
httpool Germany
Noovo Media Germany GmbH
Plange Mühle 1 / Media Harbour
40221 Duesseldorf / Germany
Mirsad Devic
CEO Germany & Co-Founder httpool Group
Email : devic@httpool.com
Phone : +49 (0) 211 / 301 397-65
Mobile: +49 (0) 172 / 2623519
Web : www.httpool.com
Blog : mikidevic.com