Prof. Dr. Mike Schallehn
1 SlideShare 2 Followers
Personal Information
Occupation
Founder and Managing Director
Industry
Advertising / Marketing / PR
Website
www.alandia.de
About
Industry Position: Founder and managing director of ALANDIA GmbH & Co KG. Professorship for Marketing and Entrepreneurship at the Cologne Business School.
Tags
identity based brand management brand management authentic brandauthenticity identity brand authenticity
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Presentations

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Brand authenticity and strategic brand management

11 years ago • 8064 Views
Personal Information
Occupation
Founder and Managing Director
Industry
Advertising / Marketing / PR
Website
www.alandia.de
About
Industry Position: Founder and managing director of ALANDIA GmbH & Co KG. Professorship for Marketing and Entrepreneurship at the Cologne Business School.
Tags
identity based brand management brand management authentic brandauthenticity identity brand authenticity
See more