Michael Wellner

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BUSINESS BUILDER Marketing leader who excels at driving volume growth and profit growth that meet business goals by engaging consumers so they try a brand and become advocates. Strong track record of delivering goals for flagship brands, re-launching mature base businesses and creating brands in new categories. CROSS-FUNCTIONAL LEADERSHIP APPROACH ✔ Uncover consumer needs and shopper insights ✔ Champion brand growth strategies, annual brand plans and new product introductions including innovation across multiple categories ✔ Manage brand growth pillars (led brand planning, product portfolio strategy, innovation pipeline, new positioning, new line product development, new packaging, no

brand strategy senior brand manager fast moving consumer goods innovation director of marketing consumer packaged goods consumer insight consumer insights financial stewardship market share

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brand strategy senior brand manager fast moving consumer goods innovation director of marketing consumer packaged goods consumer insight consumer insights financial stewardship market share