2013 National Road Ahead Series - Human Resources

NATIONAL
ROAD AHEAD SERIES
2013
Human Resources

Specialists in human resources recruitment
Human Resources www.michaelpage.com.au

Agenda
The Australian Economy & Employment Market

• The Australian Economy & Employment
The “Expert” Economic Opinions Market

• Current Industry Trends

• 2013 Salaries & Market Insight Video

• Michael Page Market Research

• Technology Update

• Summary

• Questions?

Specialists in human in finance recruitment
Specialists resources
Human
FinanceResources www.michaelpage.com.au

Boom

Historical Economic Overview 2006-2008

The “Expert” Economic Opinions GFC

2009

2013

?
Recovery

2010-2012

Human


The “Expert” Economic Opinions

“We are expecting a modest improvement in global growth in 2013, supported by a recovery in the
emerging economies”
Paul Bloxham, Chief Economist Australia & New Zealand, HSBC

“Global growth is sluggish and expected to stay that way in 2013”
NAB Group Economics

“Australian economic growth is expected to decelerate in 2013, as the pace of growth in business
investment slows and the combined influences of cautious consumer spending and a fragile world
economy take a firmer hold.”
Stephen Halmarick, Chairman, Association of Australian Business Economists

“In the big picture sense, the job market is in a holding pattern...”
Craig James, Chief Economist, Commsec

Human


What is the market telling us?
• fter a solid start to 2012, the Australian economy softened in the second half of the year
A

• ontinued global uncertainty, a high Australian dollar and a decrease in demand within
C
the mining sector contributed to a more challenging Australian economy

• he Australian economy is forecast to grow at 3% in 2013 and the economic outlook is
T
“stable”

• he feedback from the business community is that trading conditions will remain the
T
same in 2013

• reater global confidence as the US “fiscal cliff” has been avoided (for now)
G

• here is also a level of confidence in a range of sectors that the employment market will
T
move forward in 2013

Human

Current Industry Trends
The Australian Economy Employment Market

Overview
• uoyant in H1 2012, followed by a shift towards replacement hiring in H2 2012
B

• lobal uncertainty has prompted many of the international companies to take a cautious
G
approach. This has meant:
- Streamlining support services
- Multi-skilling/re-distributing workloads
- Thin coverage
- Sharp increase in contracting recruitment, particularly in relation to specific HR
projects

• number of companies are investing in long-term HR Information Systems (HRIS),
A
projects and organisational change initiatives

• 013 is expected to be similar to 2012 with a continued focus on replacement rather than
2
new permanent hires

• ncrease in flexible working arrangements and non-monetary benefits
I

Human


Areas of Demand
• inancial and Professional Services
F
- HRIS experts
- Change Management/Organisational Change specialists

• ommerce and Industry
C
- HR Generalists/HR Business Partners
- Industrial Relations experts
- OHS specialists
- HR Generalist roles within small to medium enterprises

Human


Salaries
• ost companies anticipate an increase in salaries of 3% - 4%
M

• igh performing companies in the mining, resources, energy and related industries may
H
provide higher increases based on performance

• onuses linked to company performance will also be awarded
B

Human


How has the workplace changed?
• ess complacent management teams
L

• reater EVP
G

• ocus on multi-skilling
F

• reater operational involvement
G

• ompliance on policies and procedures
C

• etention strategies outside remuneration
R

• trategic focus eg. workforce planning vs. operational recruitment
S

• ncreased workplace flexibility
I

• easurement through output rather than hours worked
M

Human

2013 Salaries Market Insight Video


Michael Page Market Research

Staff Turnover

Employee Employer
Employee turnover in the next 12 months Expected staff turnover in the next 12 months

VERY LIKELY IT WILL INCREASE
52% 12%
QUITE LIKELY IT WILL BE THE SAME
20% 55%
NOT LIKELY IT WILL DECREASE
16% 23%
UNSURE UNSURE
12% 10%

Human


Market Outlook

Employee Employer
Employee optimism in the job market Expected business conditions for 2013

IT WILL SIGNIFICANTLY IMPROVE THEY WILL IMPROVE
4% 19%
IT WILL IMPROVE THEY WILL REMAIN STABLE
27% 65%
IT WILL BE THE SAME THEY WILL DECLINE
52% 10%
IT WILL BE WORSE UNSURE
15% 6%
IT WILL BE FAR WORSE
2%

Human


The “Expert” Business Concerns
Personal Economic Opinions

Employee Employer
Top five employee concerns Key business concerns for 2013

JOB SECURITY ACHIEVING BUSINESS GOALS WITHIN ALLOCATED BUDGET
32% 55%
SALARY VS LIVING COSTS GLOBAL OUTLOOK
28% 18%
DOMESTIC ECONOMIC DOWNTURN PEOPLE MANAGEMENT ENGAGEMENT
17% 13%
CHINA ECONOMIC SLOWDOWN STAYING AHEAD OF COMPETITORS
7% 9%
EUROZONE DEBT CRISIS OTHER
4% 3%
WAGES GROWTH CPI INCREASE
2%

Human


Attraction Strategies

Employee Employer
What job seekers are looking for Attraction strategy most likely to be implemented

SCOPE FOR CAREER PROGRESSION PROMOTE THE COMPANY'S REPUTATION
27% 30%
INCREASE IN SALARY COMPETITIVE SALARIES
17% 28%
WORKPLACE FLEXIBILITY SCOPE FOR CAREER DEVELOPMENT
15% 26%
MORE SENIORITY/PROMOTION FLEXIBLE WORKING OPTIONS
13% 12%
LEARNING DEVELOPMENT OTHER
10% 4%
COMPANY BRAND AND REPUTATION
9%
OTHER
6%
POTENTIAL FOR OVERSEAS CAREER OPPORTUNITIES
3%

Human


Retention Strategies

Employee Employer
What will keep employees in their current role Retention strategy receiving most focus in 2013

FINANCIAL REWARD BASED ON PERFORMANCE TRAINING CAREER DEVELOPMENT OPPORTUNITIES
(SALARY INCREASE/BONUS) 36%
29% INITIATIVES TO IMPROVE COMPANY CULTURE
ADDITIONAL CAREER DEVELOPMENT 24%
SUPPORTED BY TRAINING
PERFORMANCE BASED REWARDS
23%
18%
LEADERSHIP/MOTIVATING MANAGER
OFFER WORK-LIFE BALANCE OPTIONS
13%
11%
WORKPLACE FLEXIBILITY
15% OTHER
6%
COMPANY CULTURE
INCREASE IN BASE PAY
16%
5%
OVERSEAS CAREER OPPORTUNITIES
4%

Human

Technology Update

What did we see in 2012?

Website video

• he average person visits a website without video for 48 seconds and website with video
T
for over 5 minutes

• minute of video = 1,800,000 words
1

• n 2013, 90% of website traffic will be video
I

Company blogs / unique content

• iller content no longer works - genuine value needs to be added through insights or
F
practical advice

Human

Technology Update

What will we see in 2013?

Responsive website design

• ove from separate websites for desktop and mobile to one single website that adjusts
M
depending on the size of the device

Near field communication

• riggers content on a phone if an advert is tapped without the need to download an app.
T
Limited support at present - only 15% of phones

“With the right training and expertise, technology can be used effectively to find a person,
but it will never replace human interaction to secure the person”

Human

Summary

Summary

• urrent indicators point to the economy being in a “holding pattern”
C

• here is an underlying level of conservative confidence in the Australian employment
T
market

• andidates in the permanent market are still seeking new opportunities
C

• ompanies are continuing to focus on staff retention and their EVP
C

• ommunication, career growth and financial reward remain as key drivers in employee
C
satisfaction

Human

Where to be born in 2013

Question posed by the Economist Intelligence Unit:

“Which country will it be best for a baby born in 2013? Most importantly, what person
entering adulthood in the 2030’s will be happiest as to where she or he lives?”

They call this the “born index” or “life satisfaction index”

Answer:

“Australia in second place, behind Switzerland”


Thank you

QUESTIONS?


2013 National Road Ahead Series - Human Resources

Recommended

Recommended

More Related Content

More from Michael Page Australia

More from Michael Page Australia (12)

Recently uploaded

Recently uploaded (20)

2013 National Road Ahead Series - Human Resources