2. Overview
WRGW Sports is a division of George Washington
University’s student-run online radio station, WRGW District
Radio. WRGW Sports produces live broadcasts of every
George Washington Men’s and Women’s Basketball game,
both at home and on the road, totaling 58 games this
season. As the flagship station of George Washington
Women’s Basketball, it is the only carrier of this
competitive Division I program.
WRGW Sports also produces daily sports talk shows, every
weekday from 4pm – 6pm. In addition it operates a
website which features editorial sports pieces, as well
recaps of George Washington University Basketball games.
WRGW Sports stories, live game coverage, and sports shows
are accessible online at Sports.GWRadio.com. Shows and
game broadcasts are also available on the TuneIn Radio App
for smartphones and tablets.
3. Quick Facts
What: WRGW Sports, a division of WRGW District Radio
Where: Produced at George Washington University
Accessible worldwide at Sports.GWRadio.com
Also available on the TuneIn Radio App for smartphones and
tablets
When: GW Men’s and Women’s Basketball Season
November 14th, 2014 – March 11th, 2015 (At the earliest)
Broadcast postseason coverage on WRGW Sports may extend
until March 15th, 2015.
Web coverage could last until April 6th, 2015
Who: More than 3,500 GW Basketball listeners,
including GW Students, Alumni, and Parents.
(Source: WRGW Internal Metrics)
4. Demographics - WRGW
25,000 current GW Students and more than 250,000 GW
Alumni around the world have access to WRGW Sports
coverage (GW Alumni Association)
WRGW Sports website publishes 60 articles per season.
Website stories cumulatively average 2500 views per
basketball season.
WRGW Sports Social Media Snapshot
Twitter Followers: 300
Facebook Followers: 200
5. Demographics – DC Area
College Basketball has a large, interested fan base in
the DC area
Of the 3,500 listeners of GW Basketball:
78% have white collar jobs
71% are between 30-44 years old
80% have taken a flight somewhere in the last year
(All statistics from Scarborough)
0 10 20 30 40 50 60 70
College Baseball
MLS
NASCAR
NHL
NBA
College Basketball
Percentage of DC Area Residents Interested
DC Area Interest in Sports
6. Demographics – Rental Cars
Enterprise Rent-A-Car is the rental car leader in the DC area
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
Enterprise Hertz Budget Avis National Thrifty Dollar Alamo Zipcar Other
company
DC Area Residents
who rented in the
last 12 months
DC Area Rental Car Users
Percentage of Group who have rented a car in the last 12 months
DC Area General Population 34.50%
DC Area Internet Radio Listeners 39.10%
DC Area Sports Radio Listeners 43.60%
Listeners to internet radio and sports radio, such as WRGW
Sports, are more likely to need a rental car.
(All statistics from Scarborough)
7. Presenting Sponsor Benefits
Exclusive Broadcast Presenting Rights
Enterprise Rent-A-Car will be incorporated into all 58
WRGW Sports Basketball Broadcasts as the presenting
sponsor
“You’re Listening to GW Men’s/Women’s Basketball on WRGW,
presented by Enterprise Rent-A-Car.”
Used before and after each commercial break, for a total
of 26 times per game, 3 pregame, 20 during game, 3
postgame
Total of 1,508 mentions over the regular season
Commercial Time
Enterprise Rent-A-Car will have the opportunity to provide
a 30-second commercial spot to be played four times per
game, during timeouts.
Total of 232 commercials over the regular season
8. Presenting Sponsor Benefits
Presenting Rights of Game Recaps
All Game Recaps on Sports.GWRadio.com will be “The GW
Men’s/Women’s Postgame Recap Presented by Enterprise
Rent-A-Car.”
Social Media Presence
All mentions of upcoming games will include Enterprise
Rent-A-Car as Presenting Sponsor.
Included in at least three Tweets and one Facebook post
prior to every game.
Total of at least 174 Tweets and 58 Facebook posts over the
regular season.
9. Presenting Sponsor Benefits
Enterprise to be featured as presenting sponsor on the
TuneIn Radio App.
GW Men’s Basketball vs. VCU
Presented by Enterprise Rent-A-Car
10. Presenting Sponsor Benefits
Additional Benefits
Opportunity to provide WRGW Sports with a rental cars
featuring exterior advertising for Enterprise Rent-A-Car
Right of First Refusal
Benefits extend into postseason play, should the teams
advance
11. Presenting Sponsor Investment
Free use of a Full Size car from Enterprise for the 11
road trips during the season, for a total of 16 days.
November 15-16 - Rutgers – Piscataway, NJ
November 21-22 – Virginia – Charlottesville, VA
December 4 – UMBC – Baltimore, MD
December 13-14 – Penn State – State College, PA
January 3 – Saint Joseph’s – Philadelphia, PA
January 10 – La Salle – Philadelphia, PA
January 22-23 – Fordham – Bronx, NY
January 27 – VCU – Richmond, VA
February 11-12 – Duquesne – Pittsburg, PA
February 21 – Richmond – Richmond, VA
March 4 – George Mason – Fairfax, VA
Free use of a Full Size car from Enterprise for any
postseason games the teams may participate in,
including the A-10, NIT, and NCAA Tournaments.
12. Associate Sponsor Benefits
Enterprise Rent-A-Car will be the presenting sponsor of:
The Lineups
“Here’s your George Washington starting lineup presented by
Enterprise Rent-A-Car.”
Halftime and Postgame Statistical Leaders
“Your Enterprise Rent-A-Car Scoring leader at the half is Kevin
Larsen.”
WRGW Sports Player of the Game
“The Enterprise Rent-A-Car Player of the Game is Kethan Savage.”
Social Media mentions of each of these categories using the
Enterprise name.
One mention on Twitter of each category per game.
Total of 4 mentions per game, 232 over the regular season.
13. Associate Sponsor Benefits
Commercial Time
Enterprise Rent-A-Car will have the opportunity to
provide a 30-second commercial spot to be played
twice per game, during timeouts
Additional Benefits
Opportunity to provide WRGW Sports with rental cars
featuring exterior advertising for Enterprise Rent-A-Car
Right of First Refusal
Benefits extend into postseason play, should the team
advance
14. Associate Sponsor Investment
Half-price use of a Full Size car from Enterprise for the
11 road trips during the season, for a total of 16 days.
November 15-16 - Rutgers – Piscataway, NJ
November 21-22 – Virginia – Charlottesville, VA
December 4 – UMBC – Baltimore, MD
December 13-14 – Penn State – State College, PA
January 3 – Saint Joseph’s – Philadelphia, PA
January 10 – La Salle – Philadelphia, PA
January 22-23 – Fordham – Bronx, NY
January 27 – VCU – Richmond, VA
February 11-12 – Duquesne – Pittsburg, PA
February 21 – Richmond – Richmond, VA
March 4 – George Mason – Fairfax, VA
Half-price use of a Full Size car from Enterprise for any
postseason games the team may participate in,
including the A-10 Tournament, NIT, or March Madness
