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This executive white paper presents a forward-looking roadmap of the future of DAM in marketing, emphasizing nextgeneration platforms delivered as an on-demand service.
• On-demand DAM platform-as-a-service
• Wikipedia definition of DAM
• DAM in Marketing
• DAM Service-Capabilities Framework
• DAM metadata model
• Evolution of DAM for Marketing
• DAM PLUS Emerges
• New Business Requirement for DAM in Marketing
• Orphaned Assets and Systems
• Catalytic Assets
• Concierge Service Migrating legacy DAMs
• About GISTICS and Michael Moon
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