The change in commerce that you are experiencing, the business jolting transformations caused by Social Networks are all the result of "the rise of networks" and guess what? You ain't seen nothing yet.
18. Business must focus on 'Network Equity' as much as they do on financial equity. How do you quantify it? How do you valuate it? How do you protect and nurture it? But what IS Network Equity? Is more always better? How do you use it? Can you? Should you?