Adtech London 2011


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Adtech London 2011

  1. 1. Media Pack london So, you think you’ve got digital covered? With an ever-evolving industry, 50% of a marketer’s digital knowledge will be obsolete in 6 months. The switched-on professional knows that every day is a school day. This is where ad:tech London comes in... We provide agencies, brand marketers, publishers, business owners and solution providers with the best and most up-to- date interactive media, advertising and marketing innovations. Running for over 6 years, ad:tech London is the leading digital marketing event, featuring an exhibition of 170+ suppliers, over 150 free educational sessions and a leading international digital marketing conference, all under one roof.
  2. 2. We’ve got the ears, eyes and voices of the leading figures... Google, Facebook, Microsoft, YouTube and Twitter are all partners of ad:tech – in fact, Facebook chose us as the only European trade event that they exhibited at for 2010. We also have the voices of the most innovative brand marketers and practitioners out there, including Louis Vuitton’s EVP of Digital, Saab’s Global Interactive Marketing Manager, BBC’s Head of Technology and Audiences, and the Digital Marketing Strategist from Twentieth Century Fox to name a few. ad:tech is also supported and endorsed by key media and industry contacts including Let our audience do the talking.... If you are unable to view this movie in the pdf, please click here to see online Video: Silverstream TV engage with us at #adtechUK | Media Partners Associations
  3. 3. I know we say it every year, but ad:tech UK is genuinely getting bigger and better!... Everyone keeps telling me that it’s busier than last year and there’s a better quality of visitor because everyone is much clued up and engaged! Tim Kimber, Advertising Industry Partner Marketing, Microsoft engage with us at #adtechUK | Let our audience do the talking.... Who will you bump in to at the show? The ad:tech audience is comprised of a diverse range of professionals from across Europe, USA and Asia. Each year we welcome agencies (traditional, digital, integrated, PR, creative and other), marketers (representing FTSE 500 brands from a cross section of industries), publishers (traditional and online), developers, VCs, SMEs, entrepreneurs and digital specialists (e.g. social media, SEO, mobile, ad networks and gaming). I attend ad:tech London to benchmark our performance and strategy against the various industries and companies that are presenting. Colin Mackenzie, Internet Manager, Tesco If there is a recession on, no one told the online marketing industry. Adtech is back in London and feels louder and brasher than ever. The room is packed with knowledge-hungry, digital execs queuing for various wise words about ‘Convert and Engage’ or ‘Reach and Target’. The dress is smart casual i.e. suit jacket with jeans, and the atmosphere is studious, earnest. Mallard Digital Marketing Blog
  4. 4. engage with us at #adtechUK | the reach of ad:tech London... We reach out to over 4 million marketing professionals via our integrated marketing and PR campaign, unifying the complete marketing mix. You will see us in the press (Metro, Revolution, Marketing and Real Business), online (eMarketer, IAB, TechCrunch, Mashable, NMA and, as well as via our social channels (Facebook, Twitter, LinkedIn and YouTube) and the regular ad:tech newsletter sent out to over 36,000 active subscribers. Here’s just a sample of our activities: Direct marketing to over 1 million We reach out to the whole industry via inserts and ads featured in the leading media providers including Revolution, Metro, Real Business Magazine, B2B Marketing, as well as distributed flyers with our industry partners including the IDM, IAB and Utalkmarketing. PR and editorial reach ad:tech London produces a regular industry newsletter that goes out to over 36,000 subscribers, featuring the latest industry and show news and sponsored features. Our PR team are also in contact with key technology and marketing journalists from publications such as the Mail Online, The Telegraph, The Independent,, The Metro and The Guardian. Social space We engage our audience with updates and commentary via our key social channels – twitter, LinkedIn, Facebook and partner blogs. The ad:tech Marketing Cow game also generates lots of interest from a worldwide audience keen to test their marketing knowledge. Exclusive distribution of the ad:tech Event Preview via Marketing Magazine Our partner Marketing Magazine sends out the ad:tech Event Preview to its 35,000 subscribers. E X H I B I T I O N I W O R K S H O P S I C O N F E R E N C E I B U S I N E S S N E T W O R K I N G 21 - 22 September 2010 National Hall, Olympia THE WORLD’S LEADING EVENT FOR DIGITAL MEDIA Join the conversation! Register for FREE today Join 8,000+ business owners, marketers and advertisers to learn from leading online experts at ad:tech London and harness the power of digital. Spice-1920 Metro-HalfPage_v2.indd 2 15/9/10 13:56:56
  5. 5. engage with us at #adtechUK | coverage from 2010... Social and Mobile Headline London’s 2010 ad:tech Conference. The increase of digital continues to redefine the business of marketing Twitter employees are a rarity this side of the Atlantic, so it was no surprise to see a healthy crowd for this morning’s opening session “Twitter and Advertising: An engaging conversation” at digital media conference AdTech. Microsoft and Yahoo are wise to investigate agency payment Suspicious information being held about them online, users are refusing to give out personal details or building false profiles. Are consumers right to be concerned? Social recommendations can revolutionise online advertising, says Google.
  6. 6. engage with us at #adtechUK | Jason Franks Vice President Europe > Email Melissa Wong Content Manager +44 (0)20 3180 6516 > Email Christophe Asselin Conference & Marketing Director > Email Kate Moulton Marketing Manager +44 (0)20 3180 6512 > Email Anthony Hull Event Manager +44 (0)20 3180 6515 > Email Catherine Thurtle Editorial & PR Manager +44 (0)20 3180 6594 > Email Mélanie Somers Senior Sales Executive +44 (0)20 3180 6519 > Email Neema Patel Senior Sales Executive +44 (0)20 3180 6592 > Email Want to get involved? Whether you’re a media provider, publisher, supplier to the industry or journalist, we’d like to hear from you. Please be sure to get in touch to see how you can get involved with ad:tech! The Direct Marketing Association has enjoyed a great partnership with the ad:tech team... we are really impressed at the overall high standard of speakers, increased traffic and the general positioning of our organisation within the show, and subsequently we have had two of our busiest exhibition days ever! Commercial Director (Direct Marketing Association UK Ltd) Exhibiting at ad:tech has meant an absolute milestone in Adtoma´s growth process. The results from the event surpassed any expectation, resulting in a number new direct customer relationships, potential agent relationships in Asia and South America and maybe most importantly (for us) our establishment and commitment to the European markets. We look very much forward to coming back next year. COO, Adtoma The power and reach of digital is a business reality for SME’s across the UK. For this reason, FBT are pleased to support adtech London in helping to take the jargon out of digital and provide sound advice to business owners all in one place. Sales Director, Fresh Business Thinking ad:tech London was the first event in the UK that Facebook exhibited at and it’s proven to be extremely useful, delivering a large number of contacts with potential advertisers! EMEA Marketing & Comms Manager, Facebook Meet the team..
  7. 7. About ad:tech ad:tech was acquired by dmg :: events in 2005. For more than ten years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 10 shows in 7 countries, ad:tech’s globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere. About dmg :: events An international exhibition and publishing company, dmg :: events produce more than 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg :: events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the UK.