1. #Hashtags and Volume Usage
Top Brands FB Pages (Fanbase growth)
Philips AVENT
Sedal
Keds
1012246
446033
376123
GLOBAL
Sunsilk
All Indian DJs Club
Post On Baby Care Tips, Post On The Special Multicoloured
& Vanilla Scented Philips AVENT 'Soothie' Baby Pacifier
Post On New Hairstyles, Haircare Products & Apparel
Fall Lineup Of Keds Style Shoes Collection, Behind The Scenes
Images From The Fall Collection Photo Shoot.
Posts Generating Interaction With Facebook Fans
On Hairstyling Topics Such As "Bad Hair Days".
Posts On Various New Bollywood Track Remixes,
Original Tracks & Music Videos Releases.
665259
467019
Aircel India
Post Cheering On The Indian Cricket Team For Their Matchup
Against England In The Coming Test Series
16780
INDIA
With Page Content Highlights
Top Sports FB Pages (Fanbase growth)
FIFA World Cup
FC Barcelona
Manchester United
311809
89415
66429
GLOBAL
Indian Cricket team
Chennai Super Kings
Kings XI Punjab
29235
10733
8766
INDIA
Conversational Cloud
A Maxus Insights & Maxus ESP Initiative | Source: Radian6 Click for regular updates:
Social Platform SOV %
27
DAY
8 July 2014
Peak Volume - 2300 hrs
Celebrating The Colours Of The FIFA World Cup. Berger India & Asian Paints seeded contests around FIFA WORLD
CUP 2014, an attempt to re-charge football fans before Semi-final rounds. #ShadesOfWorldCup by Berger Paints India
was centered on Challenging football trivia while #CarnivalOfColours by Asian Paints creatively tested contestants’
football IQ using their selection of paints and increased brand Buzz & Awareness.
Experience the On-field Adrenaline Rush Online....!!! Popular Apparel brand Peter England, enabled FIFA fans to
play the game online and win exciting prizes with the Power of a Tweet. #Tweetagoal contest not only garnered strong
participation from people, it also aided in portraying brand imagery of being Innovative, Imaginative & Creative.
#worldcup
#germanyrobin
#brazilvsgermany
neymar
#arg
fans
tonight
german
#fifa2014
semi player
game
invite famous
#brager
#brazuca
#football
messi
retweet
players
join
time
germany
#worldcup2014
play
football
world
cup
#rpsgoal
brazil
#ger
#bra
#fifa
win
#brazil
#bravsger
semi-final
team
match
Social Mentions with Timestamp
0800 - 1159
0000 - 0359
0400 - 0759
1200 - 1559
1600 - 1959
2000 - 2359
5714
5500
7100
2050
1100
3724
#worldcup
#ger
#bra
#fifa
#worldcup2014
#shadesofworldcup
(Berger Paints India)
#semiswithcoke
#fifa2014
#football
#brazil
#tweetagoal
(Peter England)
#clingonquiz
(Castrol Actv)
#rpsgoal
#bravsger
#brager
#contest
#germany
#fifacraziestfan
(Tadpole India)
#brazuca
#arg
#brazilvsgermany
#ned
#fifaworldcup2014
#neymar
#caferio
#brazil2014
#carnivalofcolours
(Asian paints Contest)
#soccer
#wc2014
#yeswc2014
(Yes Bank Contest)
#contestalert
#mufc
#footballwithcoke
#eternoalfredo
#livefifa
#win
#allin (Adidas Football)
#semifinal
#linux
#worldscup
#lovefootball
(Maruti Swift Car)
#gervsbra
#semifinals
4900
2350
2250
2000
1500
1400
1100
1100
1000
1000
900
750
700
600
550
520
475
425
415
400
375
315
290
240
230
220
200
180
175
175
155
140
140
125
120
120
115
110
105
102
100
100
80
99%
Twitter
1%
Mainstream News