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43 Experts Share Their #1 Social Media Marketing Hacks That You Can Use Today!
1. matthewwoodward.co.uk http://www.matthewwoodward.co.uk/tips/social-media-marketing-tips/
43 Experts Reveal Their #1 Social Media Marketing Hacks
If you are looking to make social media work for you and you are not sure which methods work best, then
why not learn from the best.
People who have been there, and
done it. Men and women who can
teach you shortcuts to reduce your
learning curve and which silly
mistakes to avoid along the way.
Social media is not a tough game if
you know the rules and how to play it
for the win.
For this reason alone, you need
expert guidance. Thatâs why Iâve got
my partner (Codrut Turcanu) to dig
the web and interview some of the
best minds on the topic.
We wanted to learn their #1 social
media tip.
Some of these specialists have left a
link back to their web site of choice
where you can further your
knowledge about the topic or the
strategy mentioned within the response.
Now, I want to THANK all participants as well as each and everybody who help spread the word about this
collection of proven social media tips.
Enjoy and take these golden nuggets to the bank!
Robbie Richards âRobbieRichards.com â Twitter
Iâm going to cheat a little on this one and list 3 slightly out-of-the-box social media tips.
First, create a website custom audience (WCA) with Facebookâs Power Editor tool. This will
allow you to re-target people that have visited your website (or specific pages of your site)
directly in their news feeds
I like to use WCAs to collect email subscribers and business leads for clients. Because this traffic is warm (theyâve
already expressed an interest in you by visiting your site) youâll see higher CTRs, lower CPCs/CPMs and more
conversions.
Second, use a tool like Sniply to leverage other peopleâs content to drive traffic to your site. I provide a complete
step-by-step Sniply tutorial inthis post.
Third, use the Facebook ID Scraper to extract all the user IDs from your competitorâs facebook page, or a relevant
facebook group. Use the toolâs ID converter to convert the user IDs into email addresses and build an email
custom audience in the Power Editor.
2. Then youâll be able to steal your competitorâs fans and target your ad campaigns to ultra-targeted audiences.
These social media tips can be applied to any niche.
Charlotte Waller â Vis-e-bility.com âTwitter
Utilise every post as much as you can. For example if youâre promoting a blog on Twitter,
@mention those youâve mentioned in the post, hashtag it, add a photo, shorten your link to
make room for more characters⌠And on that note:
Use visuals wherever possible (Twitter in particular, tweets with pictures attached stand
out so much more when trawling through your feed).
Chris Dyson âTripleSeo.com âTwitter
Pinterest is still a great platform to work with if you are trying to get more traffic to your site.
Less than 1% of people spend their time commenting on Pinterest so if you want to get the
attention of a power user then commenting on their pins will definitely let you stand out from
the crowd.
Another great Pinterest tip I have is that you can easily find who is pinning images from your
site and then contact them, you can find some useful bookmarklets for that here.
Dave Schneider âSelfMadeBusinessman.com âTwitter
I like using Twitterfeed to auto tweet the RSS feeds of respected bloggers in my niche.
This helps me provide fresh content to my followers, as well build relationships with
influencers by sharing their geat content.
Joseph Ho âJoseph-Ho.com â Twitter
The best kind of blog post that people will share it on social media are the â List Postâ kind of
content based on my testing.
Make sure your web server can take the traffic once your content went viral.
3. My highest record is getting 25k visitors per day with one list post and most web server almost went down. You
canât predict social media traffic because when it start to went viral it had his life on his own and will slowly stop.
4. Marko Saric âHowToMakeMyBlog.com âTwitter
Best tip to start growing your social media profile is to follow relevant and related users to
the field you are in.
Following them puts you in their spotlight, in many cases makes them check out your profile
and if they find you interesting enough gets you a follow back.
Obviously do this within reason and target people well as you donât want to spam-follow
random people.
Nick LoperâSideHustleNation.com â Twitter
One of my most effective methods to get content to âgo viralâ on social media is to get the ball
rolling myself by asking a few friends and colleagues to tweet something.
I find Twitter is easier to do this with than Facebook, as people are generally more protective
of their Facebook feeds.
Using this strategy, Iâve landed content on the homepage of Slideshare several times, which
drives exposure and traffic back to my site.
Sean Si âSeo-Hacker.com â Twitter
First and foremost: Make sure you have social sharing buttons in your blog that work. Itâs
funny how people expect to have a good number of social media shares when they donât
have social sharing buttons in their web pages.
Second, if youâre into email marketing, use a pre-populated âTweet thisâ link in your email
newsletter. It helps a lot because email touches base on a more personal level so a request
to share via email is much more compelling.
Third, optimize your meta OG tags. There are so many blogs out there that has a sucky sharing snippet in
Facebook, Twitter and Google+ â validate your Twitter cards, and if youâre using WordPress, invest in NGFB pro â
that does most of the work with your meta OG tags.
Stuart Walker âNicheHacks.com âTwitter
Donât spend too much time on it. Automate where possible. It can be a huge time waster for
nominal gains and isnât high on my priority list.
Focus on building your email list not your social media followers.
Use tools like SNAP Plugin, Buffer and Twitterfeed to automate sharing of your own content
and others and just check it every few days to respond to comments.
5. Sue Anne Dunlevie âSuccessfulBlogging.com âTwitter
Post social updates to your older, evergreen content. It solves two problems â what to post
on social media and how to get new eyeballs on your older content.
And if you create evergreen social updates about your older content, you can reuse them
because each update you share is seen by only a small part of your audience and you are
always getting new readers who havenât seen your older posts.
Tom Demers âCornerStoneContent.com âTwitter
A big relationship-building mistake I see people make (and have made myself) on social media is
sharing content without alerting the person whose content youâre sharing that youâre doing
them a favor.
By consistently finding and sharing great content thatâs helpful for folks following you, but youâre
also helping the folks whose content youâre sharing, and by not adding @ and their Twitter handle,
for instance, youâre not getting credit with those thought leaders for helping them out!
Here is a good, specific example:
Listen to a great podcast? Tweet your favorite quote from it and make sure to @ the interviewer and the person
being interviewed. You just created an interesting tweet, and gave two people some exposure theyâll likely
appreciate.
If youâre looking for a good process for actually finding great content to share, Greg Ciotti has an excellent outline
of a process that I think a lot of smart folks engage in a variation of here: http://www.gregoryciotti.com/reading-
organization/.
Jane Sheeba â ProBloggingSuccess.com/blog âTwitter
Share othersâ post in social media. I maintain a 70-30 ratio â 70% of othersâ content and 30%
of my own content.
Just like linking out and getting links back, when I promote othersâ content, they promote my
content.
This helps maintain the quality of my social media profiles â if I only post my own promotional stuff, I could annoy
my followers.
Kevin Duncan âBeABetterBlogger.com â Twitter
One of my favorite social media strategies involves shining the spotlight on my readers.
When someone leaves me a great comment, I will express my appreciation by quoting them
on Twitter.
In the Tweet Iâll include their Twitter handle (which earns them new followers) and a link back
to the post (which promotes my blog). Itâs win-win.
Felix Tarcomnicu âProOptimization.com âTwitter
I always advice people to check what their competitors are doing.
For instance, in my article from KissMetrics, I showed how you can steal your competitors
followers, simply by analysing the most authoritative social media channels in your niche.
You can learn more about their followers activity and get to know what posts they like the
most or even discover their customerâs frustrations.
6. Note that the number of followers is not as relevant as the applause rate.
Ivana Taylor âDiyMarketers.com âTwitter
Create content categories. I have 3 content categories; call to action, engagement, goodwill.
Goodwill content might include #FF (Follow Friday on Twitter) or business quotes or
something personal (These are all scheduled or automated).
Engagement content would include questions and conversations that I get into with people.
This is a mix of automation and real time. Conversation.
And finally, call to action posts are posts that are crafted to focus on reader benefit and that require an action such
as a click to a download, hangout or opportunity.
These categories are important because they make it possible to keep a ration of 4 contribution posts for every
call to action post.
Adam Connell âBloggingWizard.com âTwitter
If you want to get ahead on social media, you need to go visual.
Just spending an extra few minutes creating an eye-catching image in a tool like Canva (itâs
free to use) will have a sizable impact.
And hereâs why.
Andrea Loubier âGetMailBird.com âTwitter
It doesnât matter what channel you use. In my opinion the following applies to all of them:
Keep users engaged all the time, but donât annoy them.
Donât tell them constantly about your product and why they should like or buy it. They like it
already thatâs why they follow you.
Give them inside of what is happening behind the scenes, show them its âjustâ people behind the product and
share knowledge and content related to your industry. Establish yourself as an authority.
Leigh Louey-Gung â VisionSyste.ms
Focus on what people are sharing.
Find whatâs getting shared (http://topsy.com or http://buzzsumo.com are excellent for this),
improve it by 200%, and then share it with everyone who you think would be interested.
If youâre having issues getting traction on social media, you can always pay people to share
your content through http://fiverr.com.
Dave Evangelisti â StartGrowProfit.com âTwitter
Share your content multiple times. Repost your popular content (with minor changes) several
times.
Reposting your content can help: reach newer followers, reach audiences in different time
zones and drive more traffic.
7. David Leonhardt â Seo-Writer.com âTwitter
Cross post! In other words, drive traffic from one platform to the other, so that you best
supporters support you and follow you across multiple platforms.
An example is a post I made on Tsu, a profile of an active member (Erik Emanuelli
ofhttp://nopassiveincome.com/ ).
The original post is at https://www.tsu.co/Amabaie/11255414.
But Pinterest users will find a link to it at http://www.pinterest.com/pin/31032684908573329/ and Google Plus
users will find a link to it at https://plus.google.com/112928640804164819202/posts/isy5zcqN9cu.
If you do this often enough, you will increase your user base on all social media platforms and you will increase
the engagement level from those who connect with you on several platforms.
Jamie Spencer âSetupABlogToday.com âTwitter
My biggest social media tip would be related to Instagram, a lot of people shun Instagram as
it is a closed network and hard to track but there are 200million users on there and a huge
amount of photos are uploaded every day.
I love running contests on Instagram to get more followers and boost my engagement. The
key to running an Instagram contest is to have a unique hashtag and set out clear
instructions for your followers to follow, a lot of people are vague with their social media competitions and they
struggle to take off⌠of course a really cool prize can help get things going by promoting your contest on
competition sites.
Mike Wallagher âStartBloggingOnline.com âTwitter
Social media channels are important, but more important is to be in touch with your
followers.
Donât leave any unanswered questions on your channels, get them answered ASAP. This
would actually improve your TRUST in your potential customer eyes.
http://www.bentley.edu/offices/agency/tips-social-media-managers
Andrew Fortune âGreatColoradoHomes.com âTwitter
Itâs easy to spot new users on Social Media because they post all of their own content and
rarely interact with others, or share anyone elseâs content.
Donât be that person!
Genuine interaction is the key to a good social media strategy. Find influential people who
you can relate to and interact with them without an agenda. When you do it right, itâs really
fun!
Tim Bourquin âAfterOffers.com âTwitter
Weâve found the sweet spot for Twitter is to post about every six hours.
This is not an absolute rule but any less and we find that the re-tweets and favoriting of the
tweets goes down if less and not worth the extra work if a lot more.
The more your tweets are shared, but more people click on the links.
In the social media realm we focus more on the direct traffic lift than we do on any search engine juice it gives us.
If there is any, we consider it gravy. Weâre looking for direct traffic.
8. Cody McLain âMindHack.com âTwitter
Track your Social Media. This is widely underutilized with Google Analytics ability to create a
Social Media dashboard.
Understanding where and how your social media users are visiting your website will give you
a new awareness on just how big or small social media impacts your business.
Carol Amato âCarolAmato.com âTwitter
Publish your content on your OWN domain first, sharing the link to your authority blog on
social media versus uploading your best images, pictures quotes, etc. directly to Facebook,
Twitter, Google Plus.
So first publish on your own real estate where you own the content, and control every aspect
of monetization, then make sure to track social media traffic and measure results.
James Norquay â http://ProsperityMedia.com.au âTwitter
I have two social media tips.
Tip 1 â Get your social media followers involved in your content marketing efforts, we did this
with a campaign where we crowd sourced an Infographic.
Use a poll to collect data and then push it out to your followers once it is complete you have an
instant fan base of people who have assisted with the content marketing piece who are eager to share it.
It is also advisable to syndicate the content with paid social ads for additional reach as well.
Example below from a past campaign â
Tip 2 â Leverage Mobile apps for affiliate marketing, this is a cool idea I saw someone doing with Tinder where
they leverage their affiliate code.
This is worth testing yet you would be sure to have the profile deleted this is why people scale the campaigns.
9. Benjamin Beck âBenjaminBeck.com âTwitter
It is easy for your most important tweets to get lost among everything else you are saying.
Iâve found pinning my most important tweets to the top of my feed helps me put my most
important content in front of visitors to my profile.
Pinning a tweet to your profile is very simple, you can follow this simple guide.
Bill Sebald â GreenlaneSeo.com âTwitter
Social may not bring much in the way of direct SEO value, but it brings indirect value if you really
spend time crafting a good piece. When you create something, use those social channels to
promote.
True â the social links, likes, shares, etc., wonât improve your rankings, but they give you the
attention of those that can write about you. That can improve your rankings.
Send challenging, inspiring, revolutionary, controversial, content that people canât help but comment on. You know
â bigger picture marketing! Some of our best links came from nothing more than sharing on Twitter.
Rajesh Namase âTechLila.com âTwitter
Try to use social media tools to reach the right audience.
Sometimes I use Facebook ads to capture the right audience. BuzzBundle, HootSuite and Buffer
are my favorite apps which I use on daily basis.
10. Daniel Cuttridge â Auditalyze.com âTwitter
With social media I feel like it pays to know where to put yourself in front of your audience (for
your niche). You may remember Copyblogger killing their Facebook page.
This was the right thing to do, if one social platform isnât working for you or doesnât justify the
resources you put into it then you shouldnât be on that platform.
We tend to focus on the bigger sites, but your ideal audience may not be there, or they may just not feel
comfortable talking, engaging or âconvertingâ via that particular platform.
It pays to do your research ahead of time, otherwise as Copyblogger found out, it can just be a big waste of time.
Sophie Lizard âLizardCreativeChaos.com âTwitter
Be sociable. Itâs as simple as that. Share things the people following you will appreciate,
reply when someone talks to you, start conversations with people who look interesting. Donât
think too hard about it!
If youâre already doing all of that, get your social posts and shares looking their best. Use
Twitter cards, Facebookâs Open Graph protocol and so on to control how your content looks
when itâs shared on social networks.
This post shows you how: http://boostblogtraffic.com/social-metadata
Ken Lyons â Measuredsem.com âTwitter
Any time you create a curated or sourced asset (like a group interview, a big resource list or an
industry round up):
Create a Twitter list as a companion piece (name it something flattering like â[X topic]
Expertsâ).
Include the handles of all the sources/sites/bloggers/influencers youâve cited
Promote the custom Twitter list in the piece; include a link to it in the intro section of your content and
encourage users to follow the list.
When doing outreach to sources cited in your asset (which Iâd recommend as a means of amplifying
distribution, sharing, etc) let them know about the custom Twitter list.
A custom list is another layer of ego stroking and it makes an impression, which enhances relationship building.
Whatâs more, other users follow these lists and you can target those users on Twitter with targeted content
outreach in the future.
Henneke Duistermaat âEnchantingMarketing.com âTwitter
Donât focus solely on getting more shares, more tweets, more likes.
How does traffic convert? Which social traffic is truly valuable?
No one-size-fits-all approach existsâwhen I recently compared traffic from SlideShare and
Twitter, I was blown away by how many email subscribers SlideShare generated.
11. Erika Madden âOlyvia.co âTwitter
You will be successful on social media if you can remember to be as human as possible while
using it.
Forget the whitewashed messaging and sales promos; freely share candid shots of you/your
employees/your customers, ask peopleâs opinions, and â above all â be ready and willing to
help.
For more ideas on what to share on different social media platforms, see this post on how to get your business
noticed online.
Matthew Capala âSearchDecoder.com âTwitter
Start using SlideShare, itâs the largest B2B social network for decks and presentation after
Linkedin, and it offers a huge traffic upside for creative marketers.
SlideShare has a homepage you can get your content on with smart optimization focused on
getting high sharibility and engagement. I got nearly $500K views on SlideShare with 14 decks
over two years, which generated revenue and leads for my business.
Here is an example of a deck I recently published on SlideShare: I Will Teach You SEO
Gurwinder Singh âJustBlogTips.com âTwitter
Try to share your content more than once in different forms. You can share your same piece of
content in many forms and increase your visitors to your website or blog.
The other ways apart from the traditional link sharing can be via image posts, question posts,
funny posts, tweaking headlines etc.
It not only helps you reach different people at different time-zones but also helps you determine what type of post
does your audience engage the most with?
Perform A/B testing and continuously monitor your results on what is working for you to make the full use of social
media.
Rick Ramos âRickRamos.com âTwitter
If you really want to grow your social channel, remember to share other peopleâs content as
well as your own.
Make a list of the top 25 people in your vertical start to share their content and remember to
mention their user name. After a few times, they will notice you!
Youâll find them sharing your content as well and youâll both begin to grow together.
David Arrington âProfitPursuits.com âTwitter
If your goal is to build a very large following, then donât be greedy about following back.
You may seem like more of an authority with a high followers/following ratio. However, you are
also hampering your total reach.
Personally, I follow people back as long as they are in a similar niche or have similar interests.
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12. Venchito Tampon âDigitalPhilippines.net âTwitter
Consistently follow/unfollow niche-targeted and engaged social participants (like this).
This will take time in the making. But you can scale this activity using social automated tools
like ManageFlitter. You can do so many things with a $12/month social media tool, including:
Following potential social followers with industry-relevant tweets (by simply using the
tweet search feature, you are rest assured that the follower will likely to engage with you).
Unfollowing inactive social participants or those that have spam/fake profiles.
Scheduling posts at the best day and time your followers are most active (so youâll get better results with #
of favorites or retweets every week).
Performing this process regularly would give significant results to your social media campaign and can help you
drive social traffic back to your website.
Neil Patel âNeilPatel.com âTwitter
The simplest social media tip that is effective is to engage. Most people just share
information on these social sites and never engage.
Comment, like, retweet and do whatever you can to participate within the community. It
makes a 2 to 3x difference.
Zac Johnson âZacJohnson.com âTwitter
Social media is all about engagement and getting the attention of people who might
comment, share and link to your posts.
No matter what niche you are in, creating content around what people are actually searching
for, while also using examples and mentioning high authority sites or figures is a great way to
grab this attention.
You can see a perfect example in a post I wrote for SearchEngineJournal, which was shared over 3,600 times!
Tobias Megathor â GrowthHackking.com âTwitter
I approach social media the same way I approach real life, being a good and helpful human.
Growth hack your followers by providing them with awesome content and being helpful when
they are looking to growth hack their business or their life skills.
Wrapping It Up
So there you have it the experts have spoken!
Whatever you do make sure you pick out your favourite tips & create a plan of action to implement them into your
current social media campaigns.
If you want to see fast results then focus on the ones with the least amount of time/money investment vs the
biggest reward.
Have you got any extra tips? Let us know in the comments!