PRninja is available on the App Store free for download: https://itunes.apple.com/us/app/prninja/id644100022 PRninja is an interactive guide and tool that helps developers and small game studios with the planning, scheduling, and execution of their PR and marketing campaigns. It guides them through the main rounds of PR for video games, and helps them to get media attention they deserve. In addition to a variety of helpful marketing tips and tricks, PRninja offers interactive checklists; guides to building your own media bases, and lists of utility tools that every small indie developer can benefit from.

1. All content copyright © Maryna Petrenko

2. an interactive roadmap that guides
independent developers through the
main milestones of marketing and
public relations for mobile video games:
• Planning
• Scheduling
• Release
• Follow-up
is…

3. Developers1:
6 out of 10 don’t generate enough revenue to
break up costs
7 out of 10 earned $5,000 or less with their
most successful app.
Market:
growing competition
increasing prices for PR, marketing services
rising cost of user acquisition
Why ?
Source: http://app-promo.com/1

4. Offers insights on how to:
build game’s and company’s image
leverage utility tools for mobile developers
plan and execute PR and marketing campaigns
run social media campaigns
use game promotion tools and mechanisms
acquire and retain users
ASO for mobile games

5. Features:
Game launch campaigns: 2-week, 4-week, 6-
week
Developer checklist
PR and Marketing checklist
Business tools for game developers
Media lists: video game media publications for
iOS and Android, and YouTube reviewers.

6. Campaigns
Campaigns feature step-by-step
instructions on how to plan and
execute PR and marketing
campaigns.

7. Developer Checklist
List of assets and
tools a game
developer needs to
have in order to
plan and schedule
PR, marketing, and
social media
campaigns.

8. PR and Marketing Checklist
List of assets, tools,
and other items
that a game
developer/
marketing specialist
needs to consider in
order to execute
PR, marketing, and
social media
campaigns.

9. Tools
List of helpful tools
for game
developers, from
social media
platforms to
industry events
and crowdfunding
platforms.

10. Media Lists
Media lists feature instructions on
how to assemble media lists and
write game review requests.

11. PRninja’s website
was created to
support its users
and offers a wide
variety of articles
on marketing,
social media, user
acquisition, and
public relations for
video games.
www.prninjaapp.com

12. PRninja will soon be available free for download on the App
Store.
For more information please see
www.prninjaapp.com/about
Media Kit:
www.prninjaapp.com/media-kit
Media contact: Maryna Petrenko
Email: support at prninjaapp.com