Increase App Downloads With A Great Description *Full post at: http://blog.tappx.com/ Your app’s description is one of the biggest deciding factors for users to download your app or not, your copy-writing technique and the keyword strategy will get users attention and increase your app downloads. A concise description, with the appropriate keyword density rate, that is also creative can be tricky. To strike this balance, here are techniques to write a great description that will increase your app’s downloads. WHY KEYWORDS WILL MAKE YOU INCREASE APP DOWNLOADS Is simple, you can have a great app with an amazing design over logos and some outstanding screenshots followed by video produced by the best. But if users can exist a lot of competition over your “app type” or used keywords, so probably you won’t get almost visibility. To increase increase your app visibility try finding keywords niches (synonyms for example). Is better to be into the top result of a less searched term, than into the top 100 of a top search term. These keyword best practices when doing your strategy will help you increase app downloads: Place strongest keywords in the app name, as it holds the most weight in the search algorithm. Include keywords into your app developer name. Separate keywords with commas, not spaces, to maximize on character count. Repeat keywords up to 5 times in app description, there’s no impact increase when repeated more than 5X. Note in Google Play, description keywords functions like a SEO tool. In iOS however, the description has no impact on ASO as keywords are filled into a separated chart. TOOLS! These sites provide assistance in selecting keywords to optimize your app description: SEO Book helps to calculate optimal keyword density Metrics Cat analyzes performance, monitors competitors, and suggests keywords WordStream generates keyword suggestions for up to 30 searches Sensor Tower will suggest keywords and perform analytics on them for your app WHY TRANSLATING YOUR DESCRIPTION WILL INCREASE VISIBILITY Nearly 75% of consumers want to buy products in their native language. Since app stores serve in more than 150 countries, appeal to more languages and users to give your app extra exposure by localizing the description into multiple languages. TOOLS! These resources will bring you one step closer to reaching a global market Android and Apple provide step-by-step instructions for localizing your app Localize Direct provides popular languages to localize into across assorted genres Use Google Translate to quickly translate your app, or find a native translator on Fiverr for just $5 WHY A CALL-TO-ACTION IN THE DEFAULT FOLD BENEFITS YOU