CASE STUDY 2014 - Tomáš Bukovský: Create unique functions, even if it is not easy
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CASE STUDY 2014 - Tomáš Bukovský: Create unique functions, even if it is not easy
- 1. CREATE UNIQUE FUNCTIONS, EVEN IF IT ISN'T EASY. FB: facebook.com/peckadesign TW: @peckadesign Tomáš Bukovský PeckaDesign
- 2. FB: facebook.com/peckadesign TW: @peckadesign BAUSHOP.CZ BUILDING MATERIAL ONLINE STORE Old website New website
- 3. HOW TO DELIVER THE GOODS TO THE FB: facebook.com/peckadesign TW: @peckadesign CUSTOMER? www.swapmeetdave.com
- 4. HOW MUCH WILL THE DELIVERY COST? • Big exit rate on the Delivery page (almost 20%) • Bigger orders people don’t purchase online, but via phone • High percentage of cancelled orders • Customers haggle over the price of delivery FB: facebook.com/peckadesign TW: @peckadesign Old website www.baushop.cz without delivery price
- 5. CUSTOMER HAS TO KNOW THE DELIVERY PRICE. WHAT DO WE NEED TO KNOW? FB: facebook.com/peckadesign TW: @peckadesign Place (GPS / ZIP) Weight The cheapest shipper? Size Are there all the products? Where will we ship from?
- 6. IT WAS HARD WORK •Unify pricelists of shippers. •Calculate all the matches of branches and shippers. FB: facebook.com/peckadesign TW: @peckadesign •Over 150 working hours
- 7. FURTHERMORE, JUSTIFY THE DELIVERY PRICE. IT SEEMS TO BE HIGH. FB: facebook.com/peckadesign TW: @peckadesign
- 8. FB: facebook.com/peckadesign TW: @peckadesign RESULT Exit rate from Delivery page 20% before after 9% Orders via phone decreased Online order over 50.000 CZK not rare
- 9. FB: facebook.com/peckadesign TW: @peckadesign RESULT GENERAL DATA (YEAR-ON-YEAR) Conversion rate 1.1% before after 1.4% Revenues +102% Average order value +26%
- 10. FB: facebook.com/peckadesign TW: @peckadesign RESULT Number of mistakes in delivery calculation 0
- 11. FB: facebook.com/peckadesign TW: @peckadesign CONCLUSION Put money into your website and into the special features which are useful for customers. Future plans: Possibility to set date and time of delivery Express shipping in Prague and Brno (within 3 hours from purchase) First rate shipping incl. unload of the material
- 12. FB: facebook.com/peckadesign TW: @peckadesign THANK YOU Tomáš Bukovský Questions? e-mail: tomas.bukovsky@peckadesign.cz Twitter: @tomasbukovsky On www.baushop.cz is much more features like this. Try it.