Travel and Tourism in Australia to 2018

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Category : Travel & Leisure
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Introduction to Report
 Launch Date: April 21, 2014
 Number of Pages: 146
 Geography Coverage: Australia
 Available Format: PDF
Price For Single User License: USD 1,950
Price For Site User License: USD 3,900
Price For Global User License: USD 5,850
Delivery Time: Within 24 Hours (During Working Days)

About the Report
Under its Tourism 2020 plan, the Australian government
considers tourism to be a priority sector. It intends to
provide support to key competitors via the state and
territory governments to increase the total overnight
expenditure to AUD140 billion (US$147 billion) by 2020.
The main components of Tourism 2020 are to expand
tourist inflows and expenditure from key Asian markets,
build digital capabilities, encourage investment by
implementing regulatory reforms and to increase the
sector’s labor supply. Economic growth will help support
government efforts to strengthen the sector. Australia’s
economy grew at a compound annual growth rate (CAGR)
of 4.0% in 2013, the fastest rate of growth since 2007.

Research Finding
Under its Tourism 2020 plan, the Australian government
considers tourism to be a priority sector. It intends to provide
support to the key competitors via the state and territory
governments to increase the total overnight expenditure to
AUD140 billion (US$147 billion) by 2020.
ccording to the Australian Department of Infrastructure and
Transport Statistics, of all of Australia’s domestic routes,
Melbourne–Sydney was the busiest in 2011–2012 with a 14%
share of the total domestic passengers carried.
It was followed by Brisbane–Sydney (8%) and Brisbane–
Melbourne (5.8%). Of the international routes, Auckland–Sydney
was the busiest with a 4.8% share of all international passengers
carried. It was followed by Singapore–Sydney (4%) and
Singapore–Melbourne (3.7%).

Research Finding Continues…
Tourism Australia, in association with 94 partner
organizations which include state and territory
governments, developed the ‘No Leave, No Life’ campaign
in 2009 with an investment of AUD4 million (US$3.1
million), in order to promote domestic tourism. The
campaign encouraged Australians to use their 123 million
days of accrued leave for a domestic holiday.
Although Australia’s tourism sector benefitted from an
economic stimulus package, general economic uncertainty
limited domestic tourism expenditure growth. Domestic
travel has also been curtailed by extreme weather events
such as cyclonic winds, heavy rainfall and forest fires.
China overtook the UK to become Australia’s second-
largest key source market in 2012.

Research Finding Continues…
Arrivals from the country are set to continue to grow at a
relatively fast pace, with the majority travelling under the
Approved Destination Scheme (ADS). This scheme allows
Australia to host group tours from China and enables
Australian agencies to promote Australia as an attractive
tourism destination in China.
The hospitality industry has a shortage of skilled
workers. Consequently, the government is taking
measures to address the shortage as a part of its national
long-term tourism strategy, Tourism 2020. The
government plans to attract 56,000 hospitality workers to
Australia by 2015.

Scope
It details historical values for the Australian tourism
sector for 2009–2013, along with forecast figures for
2014–2018
It provides comprehensive analysis of travel and tourism
demand factors, with values for both the 2009–2013
review period and the 2014–2018 forecast period
The report provides a detailed analysis and forecast of
domestic, inbound and outbound tourist flows in
Australia.
It provides comprehensive analysis of the trends in the
airline, hotel, car rental and travel intermediaries
industries, with values for both the 2009–2013 review
period and the 2014–2018 forecast period.

Report Coverage
1. Executive Summary
2. Travel and Tourism Sector In Context
3. Country Fact Sheet
4. Tourism Flows
5. Airlines
6. Hotels
7. Car Rental
8. Travel Intermediaries
9. Tourism Board Profile
10. Airport Profiles
11. Company Profiles – Airlines
12. Company Profiles – Hotels
13. Company Profiles – Car Rental
14. Company Profiles – Travel Intermediaries
15. Market Data ANALYSIS
16. Appendix
For more details regarding Report coverage see the last slide

Company Coverage (Partial List)
1. Virgin Australia Holdings Ltd
2. Jetstar Airways Pty Ltd
3. Singapore Airlines Australia
4. Tiger Airways Australia Pty Ltd
5. Choice Hotels Australasia Pty Ltd
6. Accor Hotels Australia
7. Best Western Australasia
8. Mantra Group
9. InterContinental Hotels and Resorts Australia
10. Stella Travel Services (Australia) Pty Ltd
11. Qantas Holidays Ltd
12. STA Travel Pty Ltd
13. travel.com.au Ltd
For more details regarding Report coverage see the last slide

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Travel and Tourism in Australia to 2018

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Travel and Tourism in Australia to 2018