Market Research Reports, Inc. has announced the addition of “IP Audio/Video Download-to-own Stores, Paid Channels and Subscription Service Receipts 2015 - 2018" research report to their offering. See more at: http://mrr.cm/okM
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Introduction to Report
Launch Date: August 21, 2015
Number of Pages: 128
Geography Coverage: Global
Available Format: PDF
Price For Single User License: USD 2,995
Price For Global User License: USD 3,990
Delivery Time: Within 24 Hours (During Working Days)
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About the Report
This globally distributed marketplace is presently forecast
to reach $31.7 billion in transaction value by year-end
2018. Over the past twelve years, IP music (i.e. download-
to-ownstores, subscription song-play and internet music
radio services) has captured the vast majority of
marketplace revenues.
As recent as 2008,these stores, vendors and services
owned 82.3% of the market (including iTunes), in contrast
to movies/TV (including NetFlix, Hulu) at 11.3%
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Key Highlights:
The international marketplace for IP audio-video
facilitated through paid-to-own media vendors and pay-
as-you-go subscription services is on solid financial
ground, and firmly integrated into the consumer
experience.
These emerging businesses framea 12-year CAGR of
61.2%, with 2015 receipts projected at$22.6 billion, split
between multiple musicplans, movies, television and
sports programming.
Today, comparable figures are 48.9% movies/TV and
49.4% music, with sports programming capturing the
remainder. Movies/TV receipts are on track to surpass all
modes of IP music payments in 2016, and increase total
share of revenues through 2018.
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Key Highlights Continues…
IP music subscription services (including Spotify,
Pandora, RDIO, Rhapsody, new entrant Apple Music, plus
the internet subscriber tier offered by SiriusXM) are
forecast to deliver $2.6 billion in revenue across all served
geographies.
Download-to-own stores (including iTunes and Amazon)
are estimated to post $8.5 billion in global sales.
By contrast, IP video services are a majority subscription
or rentals-centric business, with approximately 18% of
total revenue generated through store sales.
NetFlix generated 3.3 billion hours of viewing per month,
on average, against 64 million subscribers so far in 2015,
or 51.56 hours of viewing, a 15-month change of 69%.
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Key Highlights Continues…
However, that strategy creates a dynamic which we
believe translates into slower market expansion over the
next several years (and reflected in our forecasts), even
considering a ramp-up of in-house productions such as
House of Cards.
For example, NetFlix had 61 million paid/non-paid subs
at year-end December 2014; that figure is presently 65
million, with a projected total of 67 - 69+ million by year-
end 2015 (44- 46 million in the U.S.), an annual increase of
12% - 15% NetFlix generated 1 billion hours of viewing per
month, on average, in 2013, against 33 million online
subscribers, or 30.3 hours of monthly viewing.
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