Benefits Of The Crowd Likes promising products An Inexpensive focus group Joins others with sharedvalues Can pledge small dollarsquickly
What & Where Is It Legal?In the USonly rewardscrowdfunding is legal.Overseasboth rewardsand equity are legal.
2010 Petition On The SEC WebsiteStarts US Equity CrowdFunding
Summer 2011 Congressman PatrickMcHenry R NC Authors The Bill
April 5, 2012 President Obama SignsIt In A Rose Garden Ceremony
June 2012 “Equity CrowdFundingMay Swell To $300 Billion”Forbes - Fred Wilson thelegendary partner ofUnion Square Venturespredicts CrowdFundingwill unleash $300 billionto entrepreneurs …
Is The JOBS ActThe Game Changer?“it allows advertising toaccredited investors,but only limited advertising tonon-accrediteds ”
CrowdFunding ProtectionsFor Non-Accrediteds• Investment amounts limited fornon-accredited investors• Companies may only invite crowdto approved platforms• Companies may not advertise detailsof offering on social media
So If Not CrowdFunding;What’s The Game Changer?Companywith an IdeaThe Public?
Social MediaIs The Game ChangerCompanyNon-AccreditedsWith IRAsTo InvestSocial Media
Laws For CompaniesTo Raise EquityCurrent Laws Private offering to friends self-underwritten offering to the public investment bank does IPO to the publicNew Laws (when final) CrowdFund to non-accrediteds Advertise to accrediteds
Newsflash! Companies Can AlreadyAdvertise Direct Public OfferingsTo Non-Accrediteds Existing laws allow DPOs to beadvertised on social media Non-accrediteds can invest Companies including Ben & Jerry’sdid a DPO before their IPO
5 Steps To Get Growth CapitalFrom The Public ~ If They Love TheCompany1 Build a crowd and nurture relationship2 Report continuous business progress3 Get 3rd party credibility (press) to buildconfidence & trust4 Get public offering permit from state or SEC5 Sell shares on social media using onlinemarketing
An Investor Exit Is ImperativeCompany is bought later by a public companyand DPO investors get traded stockOrCompany shares begin tradingand DPO investors can selltheir shares through any online broker
Mark@WebSummits.comCrowdFunding &Self-Directed IRAsA Natural MarriageAccuplan WebinarMay 15, 2013 ~ San Francisco