CIPR Social Media Conference 2013 - Andrew grill

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CIPR Social Media Conference 2013 - Andrew grill

  1. 1. From Likes to Leadership what it takes to become a social business Andrew Grill, CEO Kred.com @andrewgrill
  2. 2. Today’s References http://lc.tl/slive
  3. 3. Social media is just like real life!
  4. 4. http://lc.tl/bmf BBC 3: The revolution will be televised Episode 4 “Can I Be your friend?” http://lc.tl/bmf
  5. 5. http://lc.tl/cbp
  6. 6. http://lc.tl/cbp
  7. 7. Customer Decision Journey - old 10:00 June 2009 issue of McKinsey Quarterly, David Court http://lc.tl/cdj
  8. 8. The loyalty loop exists as a result of the social channel June 2009 issue of McKinsey Quarterly, David Court http://lc.tl/cdj Customer Decision Journey - new
  9. 9. social.bz/eefail
  10. 10. social.bz/eefail
  11. 11. social.bz/eesm
  12. 12. Influencers become advocates social.bz/advocates
  13. 13. Influencers become advocates social.bz/advocates
  14. 14. United Breaks Guitars social.bz/ubg $180M
  15. 15. From Social Media to Social Business
  16. 16. “A social business is an organization whose culture and systems encourage networks of people to create business value.” IBM report April 2013 Social Business Patterns in achieving social business success social.bz/ibmsp
  17. 17. “The deep integration of social media and social methodologies into the organization to drive business impact” Altimeter Group The Evolution of Social Business Six Stages of Social Business Transformation - March 2013 social.bz/a1
  18. 18. social.bz/a1
  19. 19. social.bz/a1
  20. 20. Two Thirds of the companies surveyed were active in social with no real link to business goals - why? Unaligned executives Only 52% of companies surveyed agreed with the statement, “Top executives are informed, engaged, and aligned with our social strategy.” “Many of our board members and executive leaders aren’t even on Facebook, so social media is foreign to them.”
  21. 21. social.bz/a1
  22. 22. social.bz/digerati
  23. 23. social.bz/digerati
  24. 24. social.bz/digerati
  25. 25. Social Business use cases http://social.bz/ibmsp
  26. 26. Finding Expertise • quickly locate the right people, or published content containing, the expertise needed to solve a problem • connect the best possible resources to effectively respond to customer needs • document and share reusable solutions to common issues • create highly-engaged and productive employees
  27. 27. social.bz/dogfood
  28. 28. Gaining External Customer Insights • quickly learn customers’ opinions and preferences related to existing and potential products and services • identify and connect with key customer influencers to aid marketing efforts
  29. 29. Increasing Knowledge Sharing • more efficiently and effectively capture, share and access knowledge • increase innovation through wider reach of ideas • reduce excessive, unproductive time spent searching and exchanging information
  30. 30. Where are you?
  31. 31. Andrew Grill andrew@kred.com 0788 198 6694 @AndrewGrill #ShareThisLive Leaderboard http://lc.tl/kstl Links http://lc.tl/slive

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