Your SlideShare is downloading. ×
0
Game Changers
Game Changers
Game Changers
Game Changers
Game Changers
Game Changers
Game Changers
Game Changers
Game Changers
Game Changers
Game Changers
Game Changers
Game Changers
Game Changers
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Game Changers

539

Published on

Gaming isn't just for gamers any more... find out how gaming is revolutionizing your business and your world. You’ll learn how gaming trends are shaping everything from customer experiences to …

Gaming isn't just for gamers any more... find out how gaming is revolutionizing your business and your world. You’ll learn how gaming trends are shaping everything from customer experiences to community building, leadership training to team collaboration, simplified interfaces to communicating complexities - and how gaming’s impact will accelerate in the next decade.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
539
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
21
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Game Changers Magnus Media Mark Magnusson Presented Feb. 4th, 2010 @LOKBP Event #18 Friday, February 5, 2010
  • 2. Stereotypical GAMER! “Dude, I love living in my Mom’s basement, it’s dark and no one knows I haven’t showered in days!” Who are “gamers”, now? Friday, February 5, 2010
  • 3. Online Social Landscape shift > 100+ Social “Tribes” vie for customer’s daily attention Friday, February 5, 2010
  • 4. 2009 users move from voyeurs to contributors Engage Enable Connect Build Relationship Source: 2007, Human Factors International - User Experience inside and out - the strategy of persuasive design 73% engage > in Social Media 50% Maintain profile on social networking sites Friday, February 5, 2010
  • 5. shift > Innovation? © photography by: Bichilio Raro Friday, February 5, 2010
  • 6. shift > Innovation = the new constellation of existing ideas redefined © photography by: Michele Gerarduzzi Friday, February 5, 2010
  • 7. Gaming Inspires Ideas Super Mario vest via HappySeamstress.com Friday, February 5, 2010
  • 8. + New Archetypes Mom, Dads, Seniors “I like Wii, this game understands me!” Shift in how people experience games. Decompression Zones Friday, February 5, 2010
  • 9. Game Changers Haptic Interfaces > Enablers Friday, February 5, 2010
  • 10. More Inspired! User Experiences Demystify Complex Subject Matter Didget glucose meter connects to Nintendo DS Friday, February 5, 2010
  • 11. Casual Gaming Social Touchpoints Club Penguin Habbo Hotel MarfiaWars Farmville ARGs / MOGs Friday, February 5, 2010
  • 12. Mobile: Foursquare LBS Mobile Game Mobile users convert actions to social-capital Tap into the natural/social competitive behaviour Symbiotic relationships: Customers + Business Friday, February 5, 2010
  • 13. What’s next Augmented Reality Adidas Game Pack AR Friday, February 5, 2010
  • 14. Thank You Netvibes.com/markmagnusson Continue the conversation via twitter: @MMagnus ( #lokbp18) www.twitter.com/Mmagnus Friday, February 5, 2010

×