Mark Magnusson presented at LOKBP Event #18 on February 4th, 2010. The presentation discussed how gamers and gaming have evolved, moving beyond stereotypical basement-dwelling gamers. New archetypes of gamers like moms, dads, and seniors were discussed. The presentation also looked at shifts in the online social landscape and how gaming is inspiring new ideas and experiences through haptic interfaces, casual gaming, mobile gaming using location-based services, and potential for augmented reality.

1. Game
Changers
Magnus Media
Mark Magnusson
Presented Feb. 4th, 2010 @LOKBP Event #18
Friday, February 5, 2010

2. Stereotypical
GAMER!
“Dude, I love living in my
Mom’s basement, it’s dark and
no one knows I haven’t
showered in days!”
Who are “gamers”, now?
Friday, February 5, 2010

3. Online Social Landscape shift >
100+ Social “Tribes” vie for customer’s daily attention
Friday, February 5, 2010

4. 2009 users move from voyeurs to contributors
Engage
Enable
Connect
Build Relationship
Source: 2007, Human Factors International - User Experience inside and out - the strategy of persuasive design
73% engage > in Social Media
50% Maintain profile on social networking sites
Friday, February 5, 2010

5. shift >
Innovation?
© photography by: Bichilio Raro
Friday, February 5, 2010

6. shift >
Innovation =
the new constellation
of existing ideas
redefined
© photography by: Michele Gerarduzzi
Friday, February 5, 2010

7. Gaming
Inspires Ideas
Super Mario vest
via HappySeamstress.com
Friday, February 5, 2010

8. + New Archetypes
Mom, Dads, Seniors
“I like Wii, this game
understands me!”
Shift in how people
experience games.
Decompression Zones
Friday, February 5, 2010

9. Game Changers
Haptic Interfaces
> Enablers
Friday, February 5, 2010

10. More Inspired!
User Experiences
Demystify Complex
Subject Matter
Didget glucose meter
connects to Nintendo DS
Friday, February 5, 2010

11. Casual Gaming
Social Touchpoints
Club Penguin
Habbo Hotel
MarfiaWars
Farmville
ARGs / MOGs
Friday, February 5, 2010

12. Mobile:
Foursquare
LBS Mobile Game
Mobile users convert actions
to social-capital
Tap into the natural/social
competitive behaviour
Symbiotic relationships:
Customers + Business
Friday, February 5, 2010

13. What’s next
Augmented Reality
Adidas Game Pack AR
Friday, February 5, 2010

14. Thank You
Netvibes.com/markmagnusson
Continue the conversation via twitter:
@MMagnus ( #lokbp18)
www.twitter.com/Mmagnus
Friday, February 5, 2010