Game
                           Changers
                            Magnus Media
                             Mark Magnus...
Stereotypical
          GAMER!
                 “Dude, I love living in my
                 Mom’s basement, it’s dark and
...
Online Social Landscape shift >
          100+ Social “Tribes” vie for customer’s daily attention

Friday, February 5, 2010
2009 users move from voyeurs to contributors




                                                 Engage

                ...
shift >

          Innovation?



                           © photography by: Bichilio Raro




Friday, February 5, 2010
shift >

          Innovation =
          the new constellation
          of existing ideas
          redefined


         ...
Gaming
          Inspires Ideas


                                    Super Mario vest
                           via Happ...
+ New Archetypes
          Mom, Dads, Seniors
                 “I like Wii, this game
                 understands me!”

 ...
Game Changers
          Haptic Interfaces
          > Enablers




Friday, February 5, 2010
More Inspired!
          User Experiences
          Demystify Complex
          Subject Matter



                        ...
Casual Gaming
          Social Touchpoints
                Club Penguin

                Habbo Hotel

                Marfi...
Mobile:
          Foursquare
          LBS Mobile Game
                Mobile users convert actions
                to soc...
What’s next
          Augmented Reality




                              Adidas Game Pack AR


Friday, February 5, 2010
Thank You
                 Netvibes.com/markmagnusson


                 Continue the conversation via twitter:
          ...
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Game Changers

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Gaming isn't just for gamers any more... find out how gaming is revolutionizing your business and your world. You’ll learn how gaming trends are shaping everything from customer experiences to community building, leadership training to team collaboration, simplified interfaces to communicating complexities - and how gaming’s impact will accelerate in the next decade.

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Game Changers

  1. 1. Game Changers Magnus Media Mark Magnusson Presented Feb. 4th, 2010 @LOKBP Event #18 Friday, February 5, 2010
  2. 2. Stereotypical GAMER! “Dude, I love living in my Mom’s basement, it’s dark and no one knows I haven’t showered in days!” Who are “gamers”, now? Friday, February 5, 2010
  3. 3. Online Social Landscape shift > 100+ Social “Tribes” vie for customer’s daily attention Friday, February 5, 2010
  4. 4. 2009 users move from voyeurs to contributors Engage Enable Connect Build Relationship Source: 2007, Human Factors International - User Experience inside and out - the strategy of persuasive design 73% engage > in Social Media 50% Maintain profile on social networking sites Friday, February 5, 2010
  5. 5. shift > Innovation? © photography by: Bichilio Raro Friday, February 5, 2010
  6. 6. shift > Innovation = the new constellation of existing ideas redefined © photography by: Michele Gerarduzzi Friday, February 5, 2010
  7. 7. Gaming Inspires Ideas Super Mario vest via HappySeamstress.com Friday, February 5, 2010
  8. 8. + New Archetypes Mom, Dads, Seniors “I like Wii, this game understands me!” Shift in how people experience games. Decompression Zones Friday, February 5, 2010
  9. 9. Game Changers Haptic Interfaces > Enablers Friday, February 5, 2010
  10. 10. More Inspired! User Experiences Demystify Complex Subject Matter Didget glucose meter connects to Nintendo DS Friday, February 5, 2010
  11. 11. Casual Gaming Social Touchpoints Club Penguin Habbo Hotel MarfiaWars Farmville ARGs / MOGs Friday, February 5, 2010
  12. 12. Mobile: Foursquare LBS Mobile Game Mobile users convert actions to social-capital Tap into the natural/social competitive behaviour Symbiotic relationships: Customers + Business Friday, February 5, 2010
  13. 13. What’s next Augmented Reality Adidas Game Pack AR Friday, February 5, 2010
  14. 14. Thank You Netvibes.com/markmagnusson Continue the conversation via twitter: @MMagnus ( #lokbp18) www.twitter.com/Mmagnus Friday, February 5, 2010

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