Style Guide Nekomori

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Style Guide of Nekomori brand : …

Style Guide of Nekomori brand :
Basic standards, character art, design elements, labelling, packaging, product concepts

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  • 1. STYLE G UI DE
  • 2. 3 ( ) prEface In japanese, « NEKO » means « cat » and « KOMORI » means « bat ». Nekomori, it’s 5 original characters created in 2005 by the designer Marion Baylé and the musician Maxime Tisserand with an unbridled ima- gination. Their cute and crazy characters are a mix of japanese culture, manga and pop culture in a marginal spirit. We find their characters through innovative collections of fashion accessories, lifestyle products and design items.
  • 3. 44 summary BASIC STANDARDS    7 CHARACTER ART 19 DESIGN ELEMENTS  43 LABELLING 57 PACKAGING 65 PRODUCT CONCEPTS 75
  • 4. 7 LOGOTYPES 8 1 / The classic logotype 9 2 / The « Adult » logotype 10 3 / The simple logotype 10 4 / The « Children » logotype  11 5 / Logotypes’ colors 12 6 / Uses and proscriptions 13 7 / Protection zone 14 typographY & colOrs 15 1 / Typography 15 2 / Global color’s range 16 basic standards
  • 5. 8 LOGO Fundamental elements of identification, the logotypes are not defor- mable. Drawing, typograpghy and color can’t be transformed. The symbol and the name are indivisible. NAME Nekomori is in the basic typography Debussy modified for the logotype’s need. Blank RESERVE For each logotype, there is a version in blank reserve. Its use is recommended on the supports which have the same color as the logo to guarantee its readability. For the black logotype version, use the blank reserve version if the background is black or very dark. For the pink logotype version, use the blank reserve version if the background is pink or close to the pink. logotypes
  • 6. 9 < <12 mm < <12 mm Minimal size : to assure a good readability of the logotype, the length of the name « Nekomori » doesn’t have to be smaller than 12 mm. 1/ the classic logotype This logotype is available in two versions : one in black and white, the other in pink and white. It’s composed of a simplified shape of the mascot character « Nekonurse » (winged cat with a nurse cross) and the name Nekomori in japanese letters (hiragana) reminding the japanese world of the brand. The 2 logotypes in blank reserve nekomori_logo_1a.ai nekomori_logo_1b.ai nekomori_logo_1a_rb.ai nekomori_logo_1b_rb.ai
  • 7. 10 < <12 mm < <12 mm Minimal size : to assure a good readability of the logotype, the length of the name « Nekomori » doesn’t have to be smaller than 12 mm. 2 / the - ADULT - logotype This monochrome logotype is to be used on the supports when adults are the target. It’s composed of a simplified shape of the mascot character « Nekonurse » (winged cat with a nurse cross), by a simplified drawing of 2 syringues which cross each other, reminding the hospital’s world and the name Nekomori in japanese letters (hiragana). The logotype in blank reserve 3 / the simple logotype This monochrome logotype is to be used only when the product is to small to place on it one of the logo- types 1, 2 ou 4 ( examples : jewellery ). When this logotype is used, it must place one of the logotypes 1a, 1b, or 2a on the packaging. The logotype in blank reserve Minimal size : to assure a good readability of the logotype, the length of the name « Nekomori » doesn’t have to be smaller than 12 mm. nekomori_logo_2_rb.ai nekomori_logo_3a.ai
  • 8. 11 < <12 mm 4 / the - children - logotype This logotype is to be used on the supports when children are the target. It’s composed of the 5 characters who come out from behind the name Nekomori in japanese letters. The logotype in blank reserve Its use is recommended on the supports which have one similar color or one color close to the logo to garantee its readability. Some examples of the use of the logotype in blank reserve Minimal size : to assure a good readability of the logotype, the length of the name « Nekomori » doesn’t have to be smaller than 12 mm. nekomori_logo_4a.ai nekomori_logo_4_rb.ai
  • 9. 12 Blanc C 0, M 0, J 0, N 0 R 255, V 255, B 255 # FFFFFF Blanc 11-0601 TP Charbon C 0, M 0, J 0, N 70 R 112, V 113, B 115 # 707173 Noir 70% 18-0601 TP Souris C 0, M 0, J 0, N 40 R 177, V 179, B 180 # B1B3B4 Noir 40% 16-3801 TP Argent C 0, M 0, J 0, N 17 R 223, V 224, B 225 # DFE0E1 Noir 17% 13-5304 TP Acier C 0, M 0, J 0, N 30 R 197, V 198, B 200 # C6C7C9 Noir 30% 115-4502 TP Cyan C 100, M 0, J 0, N 0 R 0, V 158, B 224 # 009EE0 Cyan 100% 17-4435 TP Cigare C 43, M 52, J 80, N 38 R 116, V 90, B 50 # 745A32 1405C 18-0933 TP Paille C 0, M 13, J 63, N 0 R 255, V 222, B 116 # FFDE74 128C 13-0932 TP Miel C 3, M 26, J 81, N 4 R 239, V 189, B 63 # EFBD3F 143C 14-0846 TP Anis C 33, M 0, J 73, N 0 R 192, V 211, B 98 # C0D362 374C 13-0442 TP Moutarde C 20, M 10, J 86, N 1 R 218, V 205, B 56 # DACD38 103C 15-0646 TP Magenta C 0, M 100, J 0, N 0 R 226, V 0, B 122 # E2007A Magenta 100% 17-2033 TP Chair C 2, M 44, J 28, N 0 R 240, V 168, B 163 # F0A8A3 700C 15-1621 TP Rouge C 0, M 100, J 100, N 0 R 226, V 0, B 26 # E2001A 485C 18-1662 TP Noir C 0, M 0, J 0, N 100 R 26, V 23, B 27 # 1A171B Noir 100% 19-4205 TP 5 / LOGOTYPES’colors PRINT & TEXTILE Each color must be printed first in four-color process. The rough translations in direct tone are only indicated to answer specific restraints of printing. The translations in pantone TP are indicated for a « textile » use. AUDIOVISUAL & WEB The translations in RVB and in HTML are indicated for the professionnal uses respectively intended to audiovisual and internet supports.
  • 10. 13 6 / uses & proscriptions USES WITH COLORS The approach consists in always give priority to the good reading of the logotype. It must give priority to pictures with a background quite neutral (strong presence of tint areas) or dark back- grounds with logotype in blank reserve. The use of pictures in black monochrome is also advised. It’s highly advised to use in background one of the colors of the global color’s range. PROSCRIPTIONS It’s forbidden to modify the position of the name Nekomori, to separate the different elements of logotype, to change the typography or to change its size compared to the symbol. It’s forbidden to use the logotypes in other colors than the ones presented. Besides for the logotypes 1 and 4, the white parts must always stay white and never can’t be put in trans- parency.
  • 11. 14 7 / PROTECTION zone To do not disturb the logotype’s impact, an area is delineated around its where any text or any visual elements can’t appear. This protection zone is simply delimited : the measure unit is the 1st letter of the logo- type, so the letter « N ». For the supports where there would be many graphic elements, it’s recommended to extend the protection zone to let the logotype « breathe » and do not be distracted by the other graphic elements. PROSCRIPTION It’s strictly forbidden to place an image on the logotype in the reserved part of the protection zone.
  • 12. 15 Debussy 12 pt abcdefghijklmnopqrs- tuvwxyz ABCDEFGHIJKLMNO- PQRSTUVWXYZ 0123456789 &é’(-èà)$%* ,?;.:/!§ Walkway Bold 11 pt abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRS- TUVWXYZ 0123456789 &é~«»#’{([-|è`_ç^à@°)]+=} êï$¤%ùµ*<>€ ,?;.:/!§ Walkway Oblique Bold 8 pt abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 &é~«»#’{([-|è`_ç^à@°)]+=} êï$¤%ùµ*<>€ ,?;.:/!§ 1/ TYPOGRAPHy THE TYPOGRAPHY DEBUSSY This typography contributes to install the brand’s personnality and is an integral part of the identity. It has been specially deformed for the logo’s needs. Debussy is only used for the headlines : title, subhead, half title, introductory paragraph, and in type sizes bigger than 9 pt. It is used in uppercase or in lowercase to rationalize information. THE TYPOGRAPHY WALKWAY BOLD The institutional covering typography, Walkway Bold is a neat and round character assuring a good reading comfort of texts. The declension Walkway Oblique Bold is usable for captions. typographY & colOrs
  • 13. 16 Blanc C 0, M 0, J 0, N 0 R 255, V 255, B 255 # FFFFFF Blanc 11-0601 TP Argent C 0, M 0, J 0, N 17 R 223, V 224, B 225 # DFE0E1 Noir 17% 13-5304 TP Fer C 0, M 0, J 0, N 50 R 156, V 157, B 159 # 9C9D9F Noir 50% 17-4402 TP Acier C 0, M 0, J 0, N 30 R 197, V 198, B 200 # C6C7C9 Noir 30% 115-4502 TP Charbon C 0, M 0, J 0, N 70 R 112, V 113, B 115 # 707173 Noir 70% 18-0601 TP Souris C 0, M 0, J 0, N 40 R 177, V 179, B 180 # B1B3B4 Noir 40% 16-3801 TP Corbeau C 0, M 0, J 0, N 95 R 46, V 45, B 48 # 2E2D30 Noir 95% 19-0000 TP Noir C 0, M 0, J 0, N 100 R 26, V 23, B 27 # 1A171B Noir 100% 19-4205 TP Cyan C 100, M 0, J 0, N 0 R 0, V 158, B 224 # 009EE0 Cyan 100% 17-4435 TP Lait C 2, M 16, J 33, N 0 R 249, V 221, B 181 # F9DDB5 663C 12-1206 TP Champagne C 2, M 16, J 33, N 0 R 249, V 221, B 181 # F9DDB5 7506C 12-0813 TP Cigare C 43, M 52, J 80, N 38 R 116, V 90, B 50 # 745A32 1405C 18-0933 TP Pepito C 47, M 65, J 65, N 38 R 110, V 73, B 62 # 6E493E 7518C 18-1421 TP Cacao C 50, M 69, J 69, N 51 R 90, V 57, B 48 # 5A3930 476C 18-1326 TP Café crème C 7, M 24, J 37, N 2 R 234, V 200, B 164 # EAC8A4 4735C 16-1220 TP Moka C 43, M 52, J 80, N 38 R 116, V 90, B 50 # 745A32 479C 17-1525 TP Noisette C 47, M 65, J 65, N 38 R 110, V 73, B 62 # 6E493E 4715C 18-1433 TP Chocolat C 50, M 69, J 69, N 51 R 90, V 57, B 48 # 5A3930 477C 19-1333 TP Bisque C 7, M 24, J 37, N 2 R 234, V 200, B 164 # EAC8A4 726C 13-1013 TP Ciel C 46, M 0, J 0, N 0 R 145, V 212, B 242 # 91D4F2 291C 14-4516 TP Azur C 29, M 2, J 5, N 0 R 192, V 225, B 237 # C0E1ED 290C 12-4607 TP Ardoise C 69, M 63, J 33, N 22 R 86, V 83, B 109 # 56536D 5275C 18-1706 TP 2 / global color’s range
  • 14. 17 Ecru C 0, M 0, J 31, N 0 R 255, V 249, B 197 # FFF9C5 7499C 11-0616 TP Citrouille C 5, M 70, J 90, N 0 R 227, V 105, B 41 # E36929 166C 16-1459 TP Tangerine C 0, M 50, J 100, N 0 R 242, V 148, B 0 # F29400 144C 15-1157 TP Paille C 0, M 13, J 63, N 0 R 255, V 222, B 116 # FFDE74 128C 13-0932 TP Miel C 3, M 26, J 81, N 4 R 239, V 189, B 63 # EFBD3F 143C 14-0846 TP Crème C 0, M 2, J 49, N 0 R 255, V 242, B 156 # FFF29C 7402C 12-0720 TP Jaune C 0, M 0, J 100, N 0 R 255, V 237, B 0 # FFED00 Jaune 100% 14-0756 TP Anis C 33, M 0, J 73, N 0 R 192, V 211, B 98 # C0D362 374C 13-0442 TP Moutarde C 20, M 10, J 86, N 1 R 218, V 205, B 56 # DACD38 103C 15-0646 TP Tilleul C 33, M 0, J 73, N 22 R 160, V 177, B 84 # A0B154 5777C 16-0430 TP Perroquet C 79, M 0, J 100, N 0 R 42, V 163, B 45 # 2AA32D 361C 16-6339 TP Bonbon C 3, M 78, J 1, N 0 R 227, V 87, B 150 # E35796 224C 16-2126 TP Magenta C 0, M 100, J 0, N 0 R 226, V 0, B 122 # E2007A Magenta 100% 17-2033 TP Framboise C 5, M 93, J 39, N 18 R 192, V 35, B 84 # C02354 215C 18-1754 TP Fushia C 0, M 100, J 0, N 15 R 202, V 0, B 110 # CA006E 226C 17-2031 TP Prune C 23, M 98, J 12, N 55 R 114, V 2, B 68 # 720244 228C 19-2047 TP Rose pastel C 0, M 25, J 0, N 0 R 248, V 211, B 227 # F8D3E3 250C 12-1310 TP Dragée C 5, M 18, J 13, N 1 R 239, V 216, B 212 # EFD8D4 670C 13-1406 TP Chair C 2, M 44, J 28, N 0 R 240, V 168, B 163 # F0A8A3 700C 15-1621 TP Incarnadin C 6, M 58, J 36, N 0 R 229, V 135, B 135 # E58787 701C 16-1720 TP Incarnat C 20, M 72, J 53, N 2 R 200, V 96, B 96 # C86060 702C 17-1643 TP Vermeil C 0, M 90, J 85, N 0 R 229, V 53, B 45 # E5352D Red 032C 17-1663 TP Rouge C 0, M 100, J 100, N 0 R 226, V 0, B 26 # E2001A 485C 18-1662 TP Carmin C 15, M 100, J 90, N 10 R 189, V 9, B 38 # BE0926 1797C 18-1655 TP
  • 15. 19 ( ) CHARACTER ART guidelines Each design is not deformable. It is strictly forbidden to deform or modify a design. The colors can not be transformed. It is forbidden to spin off a design in grey level. It is forbidden to use a design with a mirror effect. The accessories designs associated to each character are usable alone or with a design of the related character. It is forbidden to use an accessory design with an other character. It is forbidden to use different characters on a same product excepted the designs provided in « family posing » or in « graphic compositions ». CHARACTER ART family posing 20 nekonurse 22 komo 26 superneko 28 demoneko 32 mister k 36 & friends 40
  • 16. 20 + Jaune Café Crème Required colors for the design along the characters’ colors detailed on each page « character ». family posing nekomori_family_01.ai
  • 17. 21 STOry The Nekomori family is composed of winged cats, a bat and a pink poney : the Nekonurse, the nurse cat, and her faithful riding poney Mister K, Komo, the bat, Demoneko, the half-angel half-demon pussy cat and Superneko, the mysterious and disputed cat super hero. This funny family lives in the mysterious lands of Nekomoriland, a parallel world guarded by a little waitress named Bunny Bun Bun, living in the Shibuya district in Tokyo. The Nekomori have the skill and the style to make new friends always in crazy circumstances. That’s how they made friends with Snoop Dogginou, the gangsta dog, Mc Krab, the whining shellfish and the totems chamallows, sacred energy catalysts characters. Considered the rythm of their adventures, that forebodes many new friends very soon. nekomori_family_02.ai nekomori_family_03.ai
  • 18. 22 STOry The Nekonurse is always there at the right time. Become a mistress in high level nursering, she comes to look after the Nekomori, riding on Mister K’s back, her pink poney she has adopted. Sometimes strict, her right eye is always full of love. She needs a lot of energy to follow the rhythm of Nekomori’s adventures. It’s hard to be a mum when you’re working as a nurse. FEATURES natural scent : strawberry age : 27 years old occupation : nurse & freaky mum particular signs : black eye & vixen’s tail 22 nekonurse nekonurse_01.ai
  • 19. 23 Blanc Noir SourisArgent Rouge Chair main color contrasted color 23 nekonurse_02.ai nekonurse_04.ai nekonurse_09.ai nekonurse_06.ai nekonurse_07.ai
  • 20. 24 + + Ciel Fer Cyan Ardoise MagentaBonbonRose Pastel Azur the ACCESSOries 24 thermometer_01.ai capsule_01.ai needle_01.ai nekonurse_05.ai
  • 21. 2525 nekonurse_03.ai nekonurse_08.ai
  • 22. 26 I love to eat everything I find, it’s stronger than me ! FEATURES natural scent : chocolate age : 26 years old occupation : universal shaman particular signs : broken tooth & horny STOry Komo is a fanciful bat to say the least. He likes mystical walks with his friends and he also likes to flirt a lot ! But we know he’s in love with Demoneko. He had already lost a tooth but he still eats anything in spite of the Nekonurse’s advices ! We say that his ancestor and renowned predecessor would have abandoned him when he was a baby to a Mister K before a pilgrimage which he never came back. 26 komo komo_01.ai
  • 23. 27 Noir Cigare CielMoutardeBlanc + Chair Rouge the ACCESSORiEs main color contrasted color 27 komo_02.ai komo_03.ai komo_04.ai komo_05.ai band-aid_01.ai bloodstain_01.ai bloodstain_02.ai
  • 24. 28 FEATURES natural scent : coconut age : 24 years old occupation : superhero the day and martial arts teacher at night particular signs : punked & masked STOry Superneko thinks he’s perfectly hidden behind his mask. He’s Komo’s best friend. He often rushes to his friends’ aid because they don’t miss an opportunity to bring about tragedy, like wake up a carnivorous dumb monster. He really has his own hero’s ethic. He protects Nekomoriland citizens the day and teaches them martial arts at night. His dream is that the Nekomori can defend themselves without his help to be finally alone and to devote himelf to his favorite hobby : gardening. Between 2 missions, I like to relax drinking a healthy cocktail in my coconut bath. superneko superneko_01.ai
  • 25. 29 Blanc Noir Rose Pastel Charbon Chair Rouge Acier Magenta Anis main color contrasted color superneko_02.ai superneko_04.ai superneko_05.ai superneko_07.ai
  • 26. 30 superneko_06.ai superneko_10.ai superneko_09.ai superneko_08.ai
  • 27. 31 the ACCESSORiES shuriken.ai emblem.ai superneko_03.ai superneko_11.ai
  • 28. 32 STOry Demoneko is a malicious cat half angel half demon who likes to turn fellow creatures on. She likes to go out with Komo and Superneko, and she often makes sores to her head. She’s a daredevil explorer who assists Komo whatever the danger in his many experiments. She’s often a victim of poisoning or other accidents, like licking a strawberry frog which she knows she’s allergic to ! She’s probably in love with Komo. I’m also a banana trainer, I dream to stage my own show. FEATURES natural scent : banana age : 17 / 28 / 69 years old occupation : shaman assistant particular signs : scar, horny & halo 32 demoneko demoneko_01.ai
  • 29. 33 Miel Citrouille CarminPaille Chair Incarnadin Vermeil Rouge Cyan Blanc Noir main color contrasted color 33 demoneko_02.ai demoneko_04.ai demoneko_07.ai demoneko_09.ai
  • 30. 34 Écru Crème + the ACCESSORy 34 ba_nana_01.ai demoneko_03.ai demoneko_05.ai demoneko_06.ai
  • 31. 3535 demoneko_08.ai demoneko_10.ai
  • 32. 36 FEATURES natural scent : green apple age : unknown, probably immortal occupation : alive ambulance particular signs : green drop, K eyed, star eyed & hermaphrodite STOry Mister K is a faithfull and devoted pink pony but always high, the fault with the drugs… The Nekonurse gives some of them for his hay fever ! He‘s the Nekonurse’s privileged vehicle and he’s always there when there‘s an emergency in spite of his eternal runny nose. His biology and origins are a total mystery, it seems that he has an important place in the ecosystem. Atchoum ! Why everything which is going out of me is green ? 36 mister k mister k_01.ai
  • 33. 37 Noir Acier Magenta Anis Blanc main color contrasted color 37 mister k_03.ai mister k_04.ai mister k_07.ai mister k_02.ai
  • 34. 38 + Chair Incarnadin Incarnat the ACCESSORiES 38 mister k_05.ai magic_drop_01.ai guitar_chop.ai
  • 35. 3939 mister k_06.ai
  • 36. 40 Blanc Bisque Cigare Ciel Chair Rouge Ciel Blanc Noir Champagne Bisque Cigare main color contrasted color natural scent : wakame age : over 18 it’s sure ! occupation : waitress at the Love Café and guardian of Nekomoriland’s entrance particular signs : bunny girl costume and always a tray in her hand ! natural scent : black salt from Hawaii age : ancestral occupation : mollusk particular signs : mono-claw and moist eyes main color contrasted color 40 & friends bunny bun bun mc krab mc_krab_01.ai bunny_bun_bun_01a.ai bunny_bun_bun_01b.ai
  • 37. 41 Chair Framboise Prune Blanc Noir PailleCitrouilleDragée Perroquet Rose PastelBlanc Noir natural scent : mustard hot-dog age : about 3 in dog age occupation : future boss of the gang « Arts Marchiens » particular signs : star shaped birthmark, gothic tattoo & piercing natural scent : rose or volcanic ash age : unknown occupation : sacred energy catalysts totems particular signs : bipolar main color contrasted color main color contrasted color 41 snoop_dogginou_01.ai snoop_dogginou_02.ai snoop dogginou totem_chamallows_01.ai totem_chamallows_02.aitotem_chamallows_03.ai totem chamallows
  • 38. 43 ( ) GRAPHIC COMPOSITIONS 44 1 / With only 1 character 44 2 / With 2 characters  46 3 / With several characters    50 BACKGROUNDS & PATTERNS 51 1 / The backgrounds   52 2 / The patterns 54 PATCH NAMEs   55 DESIGN ELEMENTS guidelines Each design is not deformable. It is strictly forbidden to deform or modify a design. The colors can not be transformed. It is forbidden to spin off a design in grey level. It is forbidden to use a design with a mirror effect. DESIGN ELEMENTS
  • 39. 44 + Jaune 1/ with only 1character Some graphic compositions need the use of colors from the global color’s range along specific colors of the character. These colors are noticed next to each design. graphic compositions superneko_comp_03a.ai
  • 40. 45 + Tangerine + Moka Jaune Noisette Lait ChocolatCafé Crème RougeTangerine CyanAnis demoneko_comp_01a.ai demoneko_comp_01b.ai komo_comp_02b.aikomo_comp_02a.ai
  • 41. 46 2 / with 2 characters mister-k_comp_02b.aimister-k_comp_02a.ai nekonurse_comp_02a.ai nekonurse_comp_02b.ai
  • 42. 47 + Café Crème Noisette Chocolat Moka Pépito Cacao Lait + Tilleul Fushia mister_k_comp_01a.ai mister_k_comp_01b.ai komo_comp_01a.ai komo_comp_01b.ai
  • 43. 48 nekonurse_comp_01a.ai nekonurse_comp_01b.ai demoneko_comp_02a.aisuperneko_comp_02a.ai
  • 44. 49 nekonurse_comp_03a.ai nekonurse_comp_03b.ai superneko_comp_01a.ai superneko_comp_01b.ai
  • 45. 50 3 / with several characters superneko_comp_02b.ai demoneko_comp_02b.ai
  • 46. 51 ( ) k m d s n nekonurse demoneko superneko komo mister k CAPTION BACKGROUNDS & PATTERNS guidelines The designs can be put either on plain backgrounds from the global color’s range (cf. page 14) or on the backgrounds proposed in the chapter « design elements » / « backgrounds &  patterns ». When you use a background, choose one of the colors declensions allowed to the character. In the case of using several characters, choose one of the colors declen- sions allowed to all the characters. backgrounds & patterns
  • 47. 52 k m d s n m km ds n m ds n k m d ds k m d s n m km d s nm ds n k m dds 1/ the backgrounds background_01a.ai background_01b.ai background_01c.aibackground_01d.ai background_01e.aibackground_01f.ai background_02b.aibackground_02c.ai background_02d.ai background_02f.ai background_02e.ai background_02a.ai
  • 48. 53 k m d ds km d s n km ds n m ds n k m d s nm m k d s n m ds m ds n k m d background_03a.aibackground_03b.aibackground_03c.aibackground_03d.aibackground_03e.ai background_03f.ai background_04a.ai background_04b.ai background_04c.ai background_04d.ai background_04e.aibackground_04f.ai
  • 49. 54 Examples of use of the pattern in tone on tone with a color of the range 2 / the patterns This pattern is to be used only in tone on tone with the background color. It is advised to notably use this pattern to make linings for textile products. pattern_01a.ai
  • 50. 55 Examples of possible filling for the heart Examples of possible filling for the heart The graphic composition « I love Nekomori » in blank reserve is only to be used on a black background. In the graphic composition « I love Nekomori », only the heart’s color can be changed according to the needs or it can be filled by a pattern or an other material. It is possible to use the graphic composition « I love Nekomori » on a white background or on a colored background from the global color’s range. Examples of possible filling for the heart and of colored backgrounds patch names patch_nekomori_01a.ai patch_nekomori_02a.ai
  • 51. 57 ( ) woven labels 58 1 / Theme : Classic 59 2 / Theme : Adult  60 3 / Theme : I love Nekomori 61 logo prints 62 zipper pullers 63 labelling guidelines One logotype « Nekomori » must be visible on each product. For the products which have an interior part, one logotype must be visible outside the product. The logotype must preferably appear on the front of the product. labelling
  • 52. 58 ( ) woven labels guidelines There are 3 woven labels series designed for clothing. It is forbidden to use on a same product 2 labels from different themes. - In the specific case of use of labels from the theme « I love Nekomori », it is not necessary to add one of the logotypes on the product. It is forbidden to use silver or gold colors. Woven labels must be sewn with a thread tone on tone. woven labels
  • 53. 59 < <45 mm 15 mm 7 mm7 mm < <64 mm 20 mm 7 mm7 mm 30 mm 20mm 25 mm 17mm 35 mm 23mm 40 mm 27mm < < << << << < < << < < << inside woven label for clothing / woven_label_01a.ai 1/ theme : classic These woven labels have to be used on textile products for everyone. You must choose the background color in the global color’s range and use the classic logotype in one of its color declensions (cf. page 7). outside woven label for clothing / woven_label_01b.ai inside wovel label for men clothing 64 x 20 mm inside wovel label for women and children clothing 45 x 15 mm
  • 54. 60 < <45 mm 15 mm 7 mm7 mm < <64 mm 20 mm 7 mm7 mm 25 mm 25mm 50 mm 50mm 40 mm 40mm 30 mm 30mm < < << < < << < < << < < << inside woven label for clothing / woven_label_02a.ai 2 / theme : adult These woven labels have to be used on textile products for adult public. You must choose the background color in the global color’s range and use the « adult » logotype in one of its color declensions (cf. page 8). outside woven label for clothing / woven_label_02b.ai inside woven label for men clothing 64 x 20 mm inside woven label for women and children clothing 45 x 15 mm
  • 55. 61 < <45 mm 15 mm 7 mm7 mm < <64 mm 20 mm 7 mm7 mm 45 mm 32mm 30 mm 21mm 25 mm 18mm 25mm 35 mm< < << < < << < < << < < << 3 / theme : i love nekomori  These woven labels have to be used on textile products for everyone. The background is always black and the typography white. You can only change the heart’s color or fill it with a pattern. inside woven label for clothing / woven_label_03a.ai outside woven label for clothing / woven_label_03b.ai inside woven label for men clothing 64 x 20 mm inside woven label for women and children clothing 45 x 15 mm
  • 56. 62 30 mm< < 40 mm< < 40 mm< < 50 mm< <30 mm< < 25 mm< < 20 mm< < 25 mm< < 30 mm< < 40 mm< < 20 mm< < 25 mm< < There are 3 different prints notably for clothing. It is forbidden to use 2 different prints on a same product. You must choose the background color in the global color’s range and use the logotype in one of its color declensions. It is forbidden to use gold or silver colors. classic logo print adult logo print children logo print logo prints
  • 57. 63 embossed engraving 15 mm 40mm < < << high frequency 23mm 30 mm 51 mm thickness 3 mm embossed engraving < < < < << The personalized zipper pullers are composed of 2 elements : the puller with « Nekomori » embossed and a charm in shape of the « cat » with an embossed nurse cross and the wings engraved. The charm is hanged by a small ball chain. There are 2 colors : one in silver and one in gold metal, to choose according to the zipper used. customized metal puller « NEKO » METAL CHARM zipper pullers zipper_puller_01a.ai zipper_puller_01b.ai customized_metal_puller.ai accessories_for_zipper.ai
  • 58. 65 ( ) boxes   66 1 / Soy sauce container 66 2 / Sushi box 67 3 / Black box 68 4 / « Little house » box 69 blister cards 70 1 / With window 70 2 / With slits     71 hang tags 72 printed plastic bag 73 packaging guidelines The classic black and white « Nekomori » logotype must be visible on the packaging of each product. The logotype must strictly appear on the front or the top of the packaging and on the back or the bottom of the packaging. When a product is dedicated to only one character, you must at least place its name and its features on the packaging and if it’s possible its story too. A picture and the name of each character of the family must appear on the back of each packaging to present the whole family. The website www.nekomori.fr must strictly appear on each packaging. packaging
  • 59. 66 Small transparent container used by japanese restaurant owners to package the soy sauce for take-away sell. Height : 3,3 cm Diameter of the lid : 4,5 cm Example of packaging : nekonurse badge 1/ soy sauce container The small « soy sauce » container is accompanied by a printed tag on both sides matched to each character. The use of this packaging is advised to the sell of badges or for other small and cheap products (less than 10 €) and whose size can fit. boxes tags_for_soy_sauce_container.ai
  • 60. 67 strawberry banana chocolate coconut green apple strawberry 2 / sushi box The use of this packaging is advised to the sell of products where we need to see the item inside and whose size can fit. The white sushi box is personalized with the logo print inside the bottom of the box. You can change the color of the bottom of the box or fill it with a pattern / background according to the needs. You can choose the inside logo among the logotypes 1, 2 and 4. On the other hand, you must strictly place the classic black and white logo outside the box. The sticker on the lid is optional, you must place it when the product is perfumed. Sushi box used by japanese restaurant owners to package sushi for take-away sell. Size : 21 x 13 cm Height : 4,5 cm sticker_strawberry.ai sticker_coconut.ai sticker_banana.ai sticker_chocolate.ai sticker_green_apple.ai
  • 61. 68 3 / BLACK BOX This box with a lid is in black hard cardboard with « pattern_01a.ai » in varnished print. The use of this box is advised to upscale or high quality products (examples : bags, small leather goods, gold and silver jewels). The box’s size is entirely adjustable. The special feature of these boxes is the absence of ostentatious brand logo. On the other hand, the classic black and white logotype is printed in big inside the lid. Inside the lid 2 examples of closed boxes
  • 62. naturalscent:strawberry age:27yearsold occupation:nurse&freakymum particularsigns:blackeye&vixen’s tail 69 4 / - little house- box This mini-box is in black cardboard with « pattern_01a.ai » in varnished print and with an opened window to see and touch the product. The use of this box is advised to small and cheap products (less than 10 €) like a pin’s. The box is matt and all the prints are glossy. The box’s size, the information on the back, the speech bubble on front and the shape of the inside display case can be changed according to the needs. box_little_house_01a_en.ai box_little_house_01b.ai
  • 63. Demoneko is a malicious cat half angel half demon who likes to turn fellow creatures on. She likes to go out with Komo and Superneko, and she often makes sores to her head. She’s a daredevil explorer who assists Komo whatever the danger in his many experiments. She’s often a victim of poisoning or other accidents, like licking a strawberry frog which she knows she’s allergic to ! She’s probably in love with Komo. natural scent : banana age : 17 / 28 / 69 years old occupation : shaman assistant particular signs : scar, horny & halo Discover the Nekomori family : Protection case for iPhone 4 Screen protector included 70 1/ with window This flat box is in black cardboard with « pattern_01a.ai » in varnished print. The use of this box is advised to small, flat and cheap products (less than 20 €) like phone cases. The box is matt and all the prints are glossy. The card’s size, the information on the back and the speeching bubble on front can be changed according to the needs. blister_card_01_back_en.ai blister cards blister_card_01_front.ai
  • 64. natural scent : strawberry age : 27 years old occupation : nurse & freaky mum particular signs : black eye & vixen’s tail The Nekonurse is always there at the right time. Become a mistress in high level nursering, she comes to look after the Nekomori, riding on Mister K’s back, her pink poney she has adopted. Sometimes strict, her right eye is always full of love. She needs a lot of energy to follow the rhythm of Nekomori’s adventures. nekonurse Discover the Nekomori family : natural scent : strawberry age : 27 years old occupation : nurse & freaky mum particular signs : black eye & vixen’s tail nekonurse 71 2 / with slits This card is in black cardboard with slits to hang the product and cuts. The use of this packaging is advised to the sell of small and cheap products (less than 15 €) like hairpins or keyrings. The card’s size, the central background and the background’s colors can be changed according to the needs. This card is placed in a transparent crunch plastic and closed by an hologram sticker. hologram sticker Size : 11 x 26 mm blister_card_02a_back_en.ai blister_card_02b_back_en.ai sticker_hologram.ai blister_card_02a_font.ai blister_card_02b_front.ai
  • 65. natural scent : banana age : 17 / 28 / 69 years old occupation : shaman assistant particular signs : scar, horny & halo demoneko natural scent : chocolate age : 26 years old occupation : universal shaman particular signs : broken tooth & horny komo natural scent : green apple age : unknown, probably immortal occupation : alive ambulance particular signs : green drop, K eyed, star eyed & hermaphrodite mister k natural scent : coconut age : 24 years old occupation : superhero the day and martial arts teacher at night particular signs : punked & masked superneko natural scent : strawberry age : 27 years old occupation : nurse & freaky mum particular signs : black eye & vixen’s tail nekonurse 72 www.nekomori.fr senteurnaturelle:fraise age:27ans occupation:infirmière&mèrecinglée signesparticuliers:oeilpoché& queuedediablesse nekonurse www.nekomori.fr The use of this hang tag is advised to textile products which have only one character used. The hang tag is composed of 2 tags : one hard with the logo and the website and one in transparent plastic with the character’s features, name and picture. They are put together with a plastic thread in the character’s contrasted color. hang tags hang_tag_nekomori.ai
  • 66. 73 Some products need besides their packaging to be packaged in a customized plastic bag. This transparent bag printed with the classic pink logotype is only used for the product’s good presentation to the retailer and will be removed by him before putting up for sale. printed plastic bag sachet_01.ai
  • 67. 75 product concepts soft plushes 77 lifestyle products 78 fashion accessories 79 small leather goods 80 bags 81 high tech accessories 82 jewellery 83 underwears 84 apparels 85
  • 68. 76 We find Nekomori’s characters through innovative collections of fashion accessories, lifestyle products and design items. developed lines of business stuffed animals fashion accessories lifestyle products small leather goods bags / leather goods high tech accessories jewellery underwears tee-shirts & hoodies lines of business to develop edition animation stationery games & toys child textile luggages crockery cosmetic food industry
  • 69. 77 the stuffed animals (sushi Pack) A small perfumed plush animal is accompanied by a character badge in a « soy sauce » container. You will find the name and the features of each character on his tag. All is sold in a semi-transparent sushi box. The 5 characters of the Nekomori’s family are available with each one his own perfume : strawberry, chocolate, coconut, green apple and banana. soft plushes
  • 70. 78 THE CUSHIONS This time, the Nekomori take the shape of fun, classy and cozy cushions. They always will be ready to chill with you on your sofa during your favorite T.V serie or when you read comic books. These cushions are made in PU leather (polyurethane). lifestyle products
  • 71. 79 the BADGES & key rings The badges exist in different designs of each character and are presented in their « soy sauce » container. the purses The purses can be used as a coin purse and as a mobile or ipod nano cover. The lining is made in a soft pink sponge velvet. fashion accessories
  • 72. 80 the passport covers, wallets, & checkbook covers The collection of small leather goods differs by their fun, handy and classy sides. This collection revisits the Nekomori‘s characters through a range of passport covers, checkbook covers and wallets all in genuine leather. small leather goods
  • 73. 81 the bags The bags collection combines femininity, urban elegance and technical details. The « Nekobag » serie plays with the shape of the flagship character of the brand, the « Nekonurse », and associates PU leather to technical nylon fabrics. The « Nekobags » are available in 3 sizes, the oversized shoulder bag, the small shoulder bag and the evening clutch bags, in 6 colored themes. Available colors for the 3 sizes of bags : bags
  • 74. 82 Nekomori / 2011C the laptop bags Very classy, this small bag all in genuine leather will allow you to carry your laptop and your work documents. the iPHONE 4 cases This case for iphone 4 in hard plastic, is sold with a screen protector. high-tech accessories
  • 75. 83 THE PIN’S AND THE HAIRPINS These silver gilt pieces are engraved with pastes inlay in the cross, with the head of the « Nekonurse ». the necklaces and CHARM’S These pendants are in silver gilt or rolled gold metal with a crystal heart, « I love Nekomori » serie. jewellery
  • 76. 84 the panties These panties are in white cotton with graphic prints on front and back. They are sold by 2 in a pink sushi box. underwears
  • 77. 85 THE T-SHIRTS & POLOS These t-shirts and polos in orga- nic cotton have graphic prints on front and back. the HOODIES These sweat-shirts in organic cotton can have graphic prints on front and back. apparels
  • 78. 86 the round notebooks, MAGAZINE RACKS, MEMO BLOCKS & RINGBINDERS This range of stationery all in high quality glossy paper is as fun as smart. This line of products uses the graphic side of the Nekomori’s characters. STATIONERY
  • 79. 87 the SUITCASES & CABIN LUGGAGE This line of luggage all in polycarbonate is original, modern and trendy. It’s taken the form of Nekomori’s characters in a glossy embossed shell or just declined in different glossy patterns. the SCHOOLBAGS These schoolbags all in polyester fabric are as handy as fun. They have 2 wheels and a carrying handle. LUgGAGE
  • 80. 88 the DUVET COVERS, PILLOW COVERS & fitted sheetS This household linen line all in cotton is graphic, colorful and trendy. Each model focus either on a part of the face of one Nekomori’s characters or plays with their features between the duvet and pillow covers. HOUSEHOLD LINEN
  • 81. 90 contact Koma Factory sarl 22, rue de l’Évangile 75018 Paris - France +33 (0)1 40 05 98 91 contact@komafactory.com RCS Paris 508 662 202 00011 www.nekomori.fr marion bayle / brand manager +33 (0)6 63 39 56 12 marion@komafactory.com
  • 82. STYLE G UI D E ww w. en imko or . fr
  • 83. ww w. en imko or . fr