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The analysis of an OTA : the case of Orbitz

The analysis of an OTA : the case of Orbitz

Published in Travel , Technology
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  • 1. The case of ORBITZ www.orbitz.com
  • 2.
      • People mostly coming from America.
      • People looking for hotel chains (Hilton, Accor, Hyatt…).
      • People who want to book their trip at the lowest price.
      • More and more targeting eco-friendly clients thanks to the site eco.orbitz.com.
      • Especially leisure clients (top activities are Las Vegas, Beaches and Anaheim).
  • 3.
    • Vacation Packages
    • Hotels, Flight, Cars and Rail, Cruises, Activities and Best Deals
    • Precise fields of research (number of stars, chain)
    • Customer support
    • Price assurance (cash refund is another customer books the same itinerary for less)
    • Clear Board presenting the different chains available and their rates so that the customer has a clear vision of the range of price.
  • 4.
    • The board showing precisely the different rates available
  • 5.
    • The Deal Detector
    • No cancelation fees on flight nor hotels
    • The Hotel Price Insurance Refund
  • 6.