The case of  ORBITZ www.orbitz.com
<ul><ul><li>People mostly coming from America. </li></ul></ul><ul><ul><li>People looking for hotel chains (Hilton, Accor, ...
<ul><li>Vacation Packages </li></ul><ul><li>Hotels, Flight, Cars and Rail, Cruises, Activities and Best Deals </li></ul><u...
<ul><li>The board showing precisely the different rates available </li></ul>
<ul><li>The Deal Detector </li></ul><ul><li>No cancelation fees on flight nor hotels </li></ul><ul><li>The Hotel Price Ins...
 
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O R B I T Z

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The analysis of an OTA : the case of Orbitz

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O R B I T Z

  1. 1. The case of ORBITZ www.orbitz.com
  2. 2. <ul><ul><li>People mostly coming from America. </li></ul></ul><ul><ul><li>People looking for hotel chains (Hilton, Accor, Hyatt…). </li></ul></ul><ul><ul><li>People who want to book their trip at the lowest price. </li></ul></ul><ul><ul><li>More and more targeting eco-friendly clients thanks to the site eco.orbitz.com. </li></ul></ul><ul><ul><li>Especially leisure clients (top activities are Las Vegas, Beaches and Anaheim). </li></ul></ul>
  3. 3. <ul><li>Vacation Packages </li></ul><ul><li>Hotels, Flight, Cars and Rail, Cruises, Activities and Best Deals </li></ul><ul><li>Precise fields of research (number of stars, chain) </li></ul><ul><li>Customer support </li></ul><ul><li>Price assurance (cash refund is another customer books the same itinerary for less) </li></ul><ul><li>Clear Board presenting the different chains available and their rates so that the customer has a clear vision of the range of price. </li></ul>
  4. 4. <ul><li>The board showing precisely the different rates available </li></ul>
  5. 5. <ul><li>The Deal Detector </li></ul><ul><li>No cancelation fees on flight nor hotels </li></ul><ul><li>The Hotel Price Insurance Refund </li></ul>

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