Michael Senske, President & CEO of Pearson Packaging Systems, an end-of-line packaging solution provider at the marcus evans AmericaPack Summit 2016, discusses the evolving role of secondary packaging. Interview with: Michael Senske, President & CEO, Pearson Packaging Systems

1. Interview with: Michael Senske,
President & CEO, Pearson Packag-
ing Systems
Pearson Packaging Systems is a
secondary packaging solution provider
at the marcus evans AmericaPack
Summit 2016 taking place in Las
Vegas, Nevada, February 22-23.
How has the role of secondary
packaging evolved?
The primary role of secondary packag-
ing has always been to group products
for easier handling, transporting and
shipping, as well as to protect the
products during the transfer from the
manufacturer’s facility to retail stores.
Ho w ev er seco nd ar y pack ag ing
increasingly is serving a dual role in
brand and display marketing due to the
steady growth in retail-ready packaging,
where the shipping container also
serves as a display case. Club stores
and retail environments have begun
displaying single facing product in its
shipping container. So secondary
packaging has evolved in becoming an
important element of the brand’s design
and marketing strategy.
How can secondary packaging help
in promoting a brand?
Secondary packaging promotes a brand
through its function of protecting the
integrity of the product. An undamaged
product is much more attractive on
shelves than a damaged one. Further-
more, secondary packaging can be a
perfect billboard that draws attention to
the brand or product if used as a display
case.
Manufacturers are investing a lot more
in the design of secondary packaging
than ever before, which helps them
differentiate themselves from competi-
tors.
How has the movement towards
sustainability affected secondary
packaging?
Twenty years ago we saw mostly virgin
boards that had very small amounts of
recycled content in the board. We are
now seeing a lot more recycled content
being used in secondary packaging.
Other sustainability efforts include
attempts to reduce the amount of
corrugate, the thickness of the
corrugate, and the actual physical size
of the cases.
All of those sustainability efforts place
new demands on machine manufactur-
ers. Equipment has to be more tolerant
of board variances and special machines
are required to run extra small cases.
Any other trends?
The secondary packaging market is
seeing many trends. In addition to the
shelf-ready packaging and sustainability
efforts discussed earlier, the market is
seeing an increase in smaller, often re-
sealable convenience packages. Flexible
material is replacing a growing amount
of rigid packaging, while retailers
demand more variety on their shelves
requiring manufacturers to pack smaller
cases or mixed cases. Along with the
proliferation of SKU’s, manufacturers
are faced with shorter production run
times and frequent changeovers, which
increases the need for easy and fast
equipment adjustment options.
The market is
seeing an increase
in smaller, often
re-sealable
convenience
packages.
Flexible material
is replacing a
growing amount of
rigid packaging.
The Many Benefits of Investing
in Secondary Packaging

2. The marcus evans Summits
group delivers peer-to-peer
information on strategic matters,
p r o f e s s i o n a l t r e n d s a n d
breakthrough innovations.
Please note that the Summit is a
closed business event and the
number of participants strictly
limited.
About the AmericaPack Summit 2016
The AmericaPack Summit is the premium forum bringing elite buyers and sellers
together. The Summit offers FMCG packaging executives and suppliers and solution
providers an intimate environment for a focused discussion on how to win the battle
for market and mind share through packaging. Taking place at the Red Rock Resort
& Spa, Las Vegas, Nevada, February 22-23, 2016, the Summit includes
presentations on understanding the impact innovation has on cost, marketing and
the consumer, exploring the latest smart technology, and the importance of
ensuring innovations reflect consumer needs.
http://americapacksummit.marcusevans-summits.com
About Pearson Packaging Systems
Pearson Packaging Systems specializes in the design, production, integration and service of secondary packaging automation
solutions. As a systems provider, Pearson offers a full line of customizable machinery to erect, pack, seal, and palletize top-loaded
cartons, cases and trays.
Focused on minimizing total cost of ownership, Pearson Packaging Systems is dedicated to a solution-driven partnership. For sixty
years, a diverse set of high-volume manufacturers and distributors has relied on our engineered systems and continuous service
support.
http://pearsonpkg.com
About marcus evans Summits
marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss
strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to
individually tailor their schedules of keynote presentations, case studies, roundtables and one-on-one business meetings.
For more information, please visit: www.marcusevans.com
Upcoming Events
EuroPack Summit - www.europacksummit.com
To view the web version of this interview, please click here:
http://americapacksummit.marcusevans-summits.com/MichaelSenske
Contact
Luzdary Hammad, Press Manager, marcus evans, Summits Division
Tel: + 357 22 849 385
Email: press@marcusevanscy.com
For more information please send an email to press@marcusevanscy.com
All rights reserved. The above content may be republished or reproduced. Kindly
inform us by sending an email to press@marcusevanscy.com