The Business 2.0. Building the next business generation. Mike Hogan
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  • Second edition of The Biz published in 2007 and 2008Aimed at pre-service ss studying business studies or for business degrees at colleges and universitiesMain unit structure has not changed for the new edition: each level has eight main units covering the topics listed from different anglesEach unit divided into 6 modules:1 Intro to unit topic, reading text and reading comp2 Vocabulary – taken from reading in module 1 and expanded further3 Grammar – also exemplified in the reading; full grammar explanations provided in grammar ref4 Speaking – variety of activities culminating in fluency activity, usually a roleplay5 Writing – ss see a model, analyse it, then produce their own6 Case studyDip in and out of modulesAdditional support material includes: review page per unit, full grammar reference section, comprehensive glossary and class audioscript
  • Packaged with the Student’s Book; similar to GlobalEverything you would find in a print WB plus additional resources – ideal for home or self studyLPA sections: grammar, vocabulary, listening, pronunciation = interactive; reading and writing = non-interactiveAudio with Listening and PronPrint and work – all LP activities in print form; for ss who prefer a WBListen – class audio plus LPA audio; available for download; audioscriptVideo – more soon but available for download plus worksheet and AKWord lists – words from Vocab modules, plus definitionsGrammar help – reference section, ordered by grammar topicWriting tips – extra writing tips e.g. punctuation plus multiple-choice questions to consolidate learningDictionary – link to MEDOContents map – review what ss have/haven’t completed PLUS markbook and results ready for export
  • Some material from 1sted CD-ROMSome new material
  • Word lists (French, German, Polish, Portuguese) Other languages will follow

Transcript

  • 1. Mike Hogan 21/06/2013 Building the next business generation
  • 2. Needs analysis  Business professionals – clear to define Mike Hogan 21/06/2013
  • 3. Mike Hogan 21/06/2013 The next generation - needs analysis Pre-service learners – not clear to define We need to focus on the clear and fundamental skills they will need.
  • 4. Business Success = Who you know Timing What you know Mike Hogan 21/06/2013
  • 5. Business Success = Mike Hogan 21/06/2013 What you know
  • 6. Mike Hogan 21/06/2013 Be realistic Don’t try to do more than is possible … but the fundamentals are essential
  • 7. These fundamental skills are  Fact driven ◦ Learn the ‘facts' about business  People driven ◦ Learn about ‘doing’ business Mike Hogan 21/06/2013
  • 8. These fundamental skills are  Fact driven ◦ Learn the ‘facts' about business = business knowledge  People driven ◦ Learn about ‘doing’ business Mike Hogan 21/06/2013
  • 9. Facts: Business Fundamentals  An overview of how business works  Covered right at the beginning – so no matter which level the student starts at, the basics are always covered. Mike Hogan 21/06/2013
  • 10. Mike Hogan 21/06/2013 New: Business Fundamentals
  • 11.  Topics include: ◦ CVs and covering letters ◦ Business organisation ◦ Economics & supply chain ◦ Financial control Mike Hogan 21/06/2013 It’s about ‘what’ you know
  • 12. Further topics and focus placed on Mike Hogan 21/06/2013 Confidence Communication Topics Personal Development, Service, Supply chain, Management, Marketing and Sales, Enterprise, Finance, International Business Skills Listening, Speaking, Reading, Writing
  • 13. These fundamental skills are  Fact driven ◦ Learn the ‘facts' about business = business knowledge  People driven ◦ Learn about ‘doing’ business Mike Hogan 21/06/2013
  • 14. These fundamental skills are  Fact driven ◦ Learn the ‘facts' about business = business knowledge  People driven ◦ Learn about ‘doing’ business = soft / interpersonal skills Mike Hogan 21/06/2013
  • 15. What are the benefits of strong interpersonal skills in the workplace? Mike Hogan 21/06/2013
  • 16. TEAM Together Everyone Achieves More Mike Hogan 21/06/2013
  • 17. Interpersonal skills in The Business 2.0  The best professionals are those with great emotional intelligence.  Special speaking tasks and case studies focus on this delicate but vital ‘5th skill’ Mike Hogan 21/06/2013
  • 18. Mike Hogan 21/06/2013 Communication Skills Telephoning, Meetings, Presentations, Influencing/Negotiating People Skills Cross-cultural awareness, Interviewing, Motivating, Coaching, Counselling, Managing conflict, Delegating, Assertiveness, Managing Change, Active Listening, Communicating in a crisis, Decision-making, Leadership…
  • 19. Mike Hogan 21/06/2013
  • 20. The Business 2.0 videos Mike Hogan 21/06/2013 Upper intermediate 1 interviewing 2 interpersonal skills 3 presentation skills 4 coaching 5 persuading/selling 6 handling questions 7 meetings 8 negotiating Advanced 1 counselling 2 management 3 managing change 4 assertiveness 5 active listening 6 communicating in a crisis 7 decision-making 8 leadership
  • 21. The Business 2.0: overview  Eight units linked to: ◦ Personal development ◦ Service ◦ Supply chain ◦ Management and career ◦ Sales and marketing ◦ Enterprise ◦ Finance ◦ International trade  Six modules (lessons) per unit: 1 About business 4 Speaking 2 Vocabulary 5 Writing 3 Grammar 6 Case study  Reviews, grammar and practice, glossary and audioscript
  • 22. The Business 2.0: new features 1. Revised and updated content 2. Business fundamentals 3. eWorkbook 4. Video 5. Teacher’s Resource Disc 6. Website
  • 23. Updated Student’s Book content  20–30% change to SB content for Intermediate, Upper Intermediate and Advanced  100% new content for Pre-intermediate
  • 24. eWorkbook Everything you would find in a printed workbook and more!
  • 25. Teacher’s Resource Disc  PowerPoint lessons and teaching notes  Business documents  Additional photocopiable reading and speaking activities  SB answer key (pdf)  SB glossary (pdf)
  • 26. Teacher’s Resource Disc Tests  Placement tests  Progress tests  Answer keys and notes Audio  Student’s Book class audio files, available for download  SB audioscript as pdf Video  8 videos per level for download  Subtitles  Classroom based worksheets, teacher’s notes and answer keys
  • 27. The Business 2.0 videos Mike Hogan 21/06/2013 Upper intermediate 1 interviewing 2 interpersonal skills 3 presentation skills 4 coaching 5 persuading/selling 6 handling questions 7 meetings 8 negotiating Advanced 1 counselling 2 management 3 managing change 4 assertiveness 5 active listening 6 communicating in a crisis 7 decision-making 8 leadership
  • 28. Website  The Business 2.0  Sample material  Additional resources ◦ translated word lists ◦ life coach videos ◦ class activity cards
  • 29. Compact, Relevant & Flexible Mike Hogan 21/06/2013  It’s a compact, blended course – SB+DVD, Teacher’s Book, Audio CD  Relevant to business students – doesn’t assume business knowledge but builds it  Very flexible – the modular nature of the course means it can be ‘diced and sliced’ as the teacher wants it
  • 30. Who is it for? For Business Students – at university, further education colleges ◦ Why? Because it was based on research on the business studies syllabi at leading universities and builds business skills alongside the English ◦ Typical Student?  18 – 25. At college studying a business related course (IT, banking, tourism, marketing, finance etc), looking for an English course that is relevant to their studies and will prepare them further for business world (and get them a good job). They’ve done a bit of English at school but not business specific.
  • 31. Mike Hogan 21/06/2013 Levels and schedules 2013 Intermediate (B1+) Upper Intermediate (B2) Advanced (C1) 2014 Pre-intermediate (B1)
  • 32. Mike Hogan 21/06/2013 Building the next business generation with …
  • 33. Mike Hogan 21/06/2013