SlideShare a Scribd company logo
1 of 30
Learning what is truly
important in Laser Vision
       Correction

          Jeffery J. Machat MD
I have been around the block, close
        to 50,000 laser procedures …




…had 4 lasersof	
  myself,achat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  7 ilasers	
   systems
         Property	
   	
  Dr.	
  Jeffery	
  J.	
  M used 17 models, use	
   s	
  prohibited.
I have been using Wavefront for 6 YEARS !
       Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                    	
  
Laser Vision Correction Market
             in USA
LASIK Market Highly Fragmented
  n  63% Independent Surgeons

  n  26% Corporate Centers

  n  11% Hospitals/Universities
                                                                                                                                          Independent
                                                                                                                                          Surgeons
                                                                                                                                          Corporate

                                                                                                                                          Hospitals &
                                                                                                                                          Univ

      Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                   	
  
Laser Vision Correction Market
There was a market decline post 9/11 but it has rebounded since 2004
Ø  55 million Potential Candidates – 7% Penetration
 1,800,000
 1,600,000
 1,400,000
 1,200,000                                                                           1.63M 1.69M
                                                                               1.57M (est.) (est.)
                                   1.37M 1.31M                          1.51M (est.)
 1,000,000                                                              (est.)
                                               1.25M       1.30M 1.41M
   800,000                                           1.12M       (est.)

                       .9M
   600,000
   400,000
   200,000   .4M

        0
             1998     1999          2000          2001           2002          2003          2004          2005          2006           2007       2008   2009

                                                                     Procedures (U.S.)

                       * Market Scope 2004 comprehensive report on the refractive market

               Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                            	
  
                                                                                                                                                             5
10 million people have had LVC
     over the last 20 years !




    Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                 	
  
Research says...

The number one issue that keeps
consumers from getting laser
vision correction...


                                                                     FEAR
   Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                	
  
2004 LVC Market Assessment
       Cost                                                                                                  78%


Unfavorable                                                                         57%
 Outcomes


Side Effects                                                                     54%
                                                                                                          77% of concerns accounted for
                                                                                                          combined fear component
  Lack of
                                                                               53%
Information

    Fear of                                                                                                     7000 surveyed (age 25-54)
                                                                          49%                                   >$30K household income
    Surgery
                                                                                                                that use vision correction
                                                                                                                to explore why they haven t
     Timing                                              35%                                                    had the LASIK procedure




                                                                                                                                   Harris Interactive®
               Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                            	
  
That is why not only Technology
 Innovations, but Every Aspect of
the Patient Journey is CRITICAL !




 Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                              	
  
Windsor 1993

n    You are so lucky …
n    When you sit up…
n    Perfect, Perfect, Perfect…
n    Smile at the Slit Lamp
n    Ask and they shall come..
      Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                   	
  
Who Candidates are Listening To…
            Eye doctor                                                                                               36%


    People who've had
                                                                                                 27%
         surgery

    Family and friends                                       11%


  Specialist/refractive
                                                          8%
        surgeon

              Internet                               7%                                                             Among respondents who
                                                                                                                    have already scheduled, will
                                                                                                                    definitely have, will probably
Newspapers/magazines                              5%                                                                have or may have surgery


                  Other                             7%



                                                                                                                 VisionWatch US Study 2004
                Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                             	
  
Removing FEAR...


Wavefront Error                                               Physician:                                     Operator: Ann
                                                                                                                  Mary
      *************, *************
 Patient:
      0-343-91-63
Patient ID:
  Notes:

OD                          14-Dec-2001 20:26(mm): Hi Order: %
                            Eff. Blur (D):
                                    4.25
                                           Pupil 6.00      8.7                 OS
                            -4.49 DS +0.48 DC x 136° @ 12.5 mm (4.0 Pupil)-4.14 DS +0.80 DC x 51° @ 12.5 mm (4.0 Pupil)
                                                                          14-Dec-2001 20:27 (mm): Hi Order: %
                                                                          Eff. Blur (D):
                                                                                  3.66
                                                                                         Pupil 6.00       6.2
All Grid Spacing: 1 mm.




                          Acuity
                          microns   Map               90
                                                           Rms Err.(µ):
                                                                 5.52               Acuity Map
                                                                                    microns                  90
                                                                                                                  Rms Err.(µ):
                                                                                                                        4.76
                           28.00                120           60                      28.00            120           60
                           24.00                                                      24.00
                           20.00                                                      20.00
                           16.00          150                      30                 16.00      150                      30
                           12.00                                                      12.00
                            8.00                                                       8.00
                            4.00                                                       4.00
                            0.00      180                               0              0.00   180                              0
                           -4.00                                                      -4.00
                           -8.00                                                      -8.00
                          -12.00                                                     -12.00
                          -16.00                                                     -16.00
                          -20.00                                                     -20.00
                          -24.00                                                     -24.00
                          -28.00                                                     -28.00
                          Bille Aberration Map
                          microns                     90
                                                           Rms Err.(µ):
                                                                 0.48               Bille Aberration Map
                                                                                    microns                  90
                                                                                                                  Rms Err.(µ):
                                                                                                                        0.29
                            1.75          120                 60                      1.75          120              60
                            1.50                                                      1.50
                            1.25                                                      1.25
                            1.00      150                          30                 1.00      150                       30
                           0.75                                                       0.75
                           0.50                                                       0.50
                           0.25                                                       0.25
                           0.00     180                                 0             0.00    180                              0
                           -0.25                                                     -0.25
                           -0.50                                                     -0.50
                           -0.75                                                     -0.75
                           -1.00                                                     -1.00
                           -1.25                                                     -1.25
                           -1.50                                                     -1.50
                           -1.75                                                     -1.75
                                                                                                                  © Copyright 2001, VISX Inc.
                                                                            Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                                                                                         	
  
Always think what would I
 want if it were yourself or
 someone you cared about

n Alwaystalk to a patient in
  personal terms. If it were
  my eyes,
Ø  I would have …
    Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                 	
  
Vision Correction
n     Vision is clearly the most precious
       sense
n     Laser Vision Correction is now
       commonplace worldwide and
       accepted as the third option:
      1.  Specs,
      2.  Contacts,
      3.  Laser Vision Correction.
          Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                       	
  
Vision Correction
n  But Laser Vision Correction is an
    emotional issue for many
n  That is why it means so much to
    patients – it is Life Changing !
  n When   was the last time you received a
     card, flowers, gift, chocolates after
     selling someone specs or contacts ?
  n Was there a first time ?
          Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                       	
  
For Every Customer
n  Spectacles
n  Contact Lenses
n  Laser Vision Correction
n  Eye doctors poor at predicting who is
    interested
n  Laser Vision correction is something
    wonderful we offer
n  It is safe and effective !

       Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                    	
  
Understanding Technologies




Visx CustomVue:                                                                  WaveLight “Prolate”:
Wavefront Guided                                                                 Wavefront Optimized
    Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                 	
  
Wavefront Fundamentals
1st order:               Tilt ( testing artifact often / prism)
2nd order: Defocus & Astigmatism 75%
3rd & 5th order: Coma (localized aberration)
4th & 6th order: Spherical Aberration

  Conventional Lasik treats 2nd order
  aberrations but induces Coma and
  especially Spherical aberrations
             Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                          	
  
Effects of Spherical Aberrations




                                      Increasing Aberrations
   Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                	
  
WaveLight Allegretto Wavefront
         Optimized
  Aspheric Ablation Profile

                                                                                                     200

                                                                                                       150

                                                                                                         100

                                                                                                               50




                                                                                                           ]
                                                                                                 Z Axis [µm
                                                                                                                0

                                                                                                               -50                                                      10

                                                                                                               -100                                                 8

                                                                                                               -150                                             6




                                                                                                                                                                         m]
                                                                                                                                                                    is [m
                                                                                                                -200                                        4
                                                                                                                       2




                                                                                                                                                                Y Ax
                                                                                                                               4
                                                                                                                           X Axis          6            2
                                                                                                                                    [mm]       8
                                                                                                                                                   10




   Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                	
  
WaveLight Allegretto Wave

 Classic Software Program
Ø Aspheric or Prolate program for refractive
   error corrections up to – 6.00D
Ø  Wavefrontoptimized using an
  averaged amount of spherical
                      200




  aberration
                       150

                        100

                            50

                              0
                   Z Axis




                            -50

                            -100                                                      10
                            -150                                                  8
                             -200                                             6
                                    2
                                                                                is
                                                                              Ax




                                        4                                 4
                                                                              Y




                                        XA      6
                                          xis
                                                      8               2

          Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                              10
                                                                                                                                       	
  
WaveLight Wavefront Optimized
           Profile
                                                                 Ø  No correction of
                                                                     Coma or Trefoil
                                                                 Ø  No adjustment for
                                                                     degree of Spherical
                                                                     Aberration
                                                                 Ø  No compensation for
                                                                     Negative Spherical
                                                                     Aberration (1:10)
    Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                 	
  
Patient JM: WFO Tx
     Negative spherical aberration !
Ø  Postoperatively
 negative spherical
 aberration
Ø  OD:  -0.33
Ø  OS: -0.29

Ø  Very Unhappy !


          Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                       	
  
Patient KB: WFO Tx
                    Untreated Coma
Pre-op:
OD: -4.75/-1.25 x 165                                                                                   20/20-1
OS: -4.00/-0.25 x 045                                                                                   20/20
Post-op:
OD -0.75                                                                                                20/20-2
OS: -0.25/-0.75 x 009                                                                                   20/25+


 Minor loss of BCVA and complaints
 of poor visual quality
       Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                    	
  
All decreased with CustomVue
               Retreatment OS
Ø  Coma   increased from .19 to .40
    and decreased to .23 after
    CustomVue
Ø  Trefoil increased from .04 to .34
    and decreased to .19 after
    CustomVue
Ø  SA increased from .07 to .31 and
    decreased to .20 after CustomVue
Ø  BCVA back to a sharp 20/20
           Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                        	
  
Conclusions
      Several distinct advantages of Wavefront
      Guided ablations with CustomVue:
      Company Goal is > 70% CustomVue

1.    Correction of Coma and Trefoil
2.    Correction of the correct and appropriate
      amount of Spherical Aberration

            Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                         	
  
Conclusions
3.    Correction of spherical aberration for
      higher degrees of myopia
4.    Ability to retreat induced HOA
5.    Reduced enhancement rates
6.    Improved Night Vision
7.    Better safety profile for preserving bcva
8.    Better potential for gaining bcva

        Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                     	
  
Conclusions
•     Wavefront is a safety feature
•     Wavefront can give vision that
      spectacles cannot
•     LASIK requires a team approach
•     Each patient needs and demands
      warmth, compassion and high clinical
      standards
 •    P.S. Don t confuse a good visual outcome
           with a positive patient experience
         Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                      	
  
It takes more than a good
 visual outcome to have a
    truly Happy Patient
          It takes a
 Positive Patient Experience


   Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                	
  
The information provided in this PowerPoint presentation is
for your personal informational purposes only. It is not
medical advice, medical diagnosis or treatment, or
recommendation for medical care or treatment. All medical
questions or concerns about a medical condition, care,
diagnosis or treatment should be presented to a medical
physician, health care provider, or health care professional.
You acknowledge that your use of this information is at your
sole risk, and that you assume and accept full responsibility
for all risk associated with any reliance upon the information
presented.




        Property	
  of	
  	
  Dr.	
  Jeffery	
  J.	
  Machat.	
  All	
  rights	
  reserved.	
  Unauthorized	
  use	
  is	
  prohibited.
                                                                                                                                     	
  

More Related Content

Recently uploaded

Call Girls Aurangabad Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Aurangabad Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Aurangabad Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Aurangabad Just Call 8250077686 Top Class Call Girl Service Available
Dipal Arora
 
Call Girls in Gagan Vihar (delhi) call me [🔝 9953056974 🔝] escort service 24X7
Call Girls in Gagan Vihar (delhi) call me [🔝  9953056974 🔝] escort service 24X7Call Girls in Gagan Vihar (delhi) call me [🔝  9953056974 🔝] escort service 24X7
Call Girls in Gagan Vihar (delhi) call me [🔝 9953056974 🔝] escort service 24X7
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 

Recently uploaded (20)

Premium Bangalore Call Girls Jigani Dail 6378878445 Escort Service For Hot Ma...
Premium Bangalore Call Girls Jigani Dail 6378878445 Escort Service For Hot Ma...Premium Bangalore Call Girls Jigani Dail 6378878445 Escort Service For Hot Ma...
Premium Bangalore Call Girls Jigani Dail 6378878445 Escort Service For Hot Ma...
 
All Time Service Available Call Girls Marine Drive 📳 9820252231 For 18+ VIP C...
All Time Service Available Call Girls Marine Drive 📳 9820252231 For 18+ VIP C...All Time Service Available Call Girls Marine Drive 📳 9820252231 For 18+ VIP C...
All Time Service Available Call Girls Marine Drive 📳 9820252231 For 18+ VIP C...
 
Call Girls Nagpur Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Nagpur Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Nagpur Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Nagpur Just Call 9907093804 Top Class Call Girl Service Available
 
Top Rated Bangalore Call Girls Mg Road ⟟ 9332606886 ⟟ Call Me For Genuine S...
Top Rated Bangalore Call Girls Mg Road ⟟   9332606886 ⟟ Call Me For Genuine S...Top Rated Bangalore Call Girls Mg Road ⟟   9332606886 ⟟ Call Me For Genuine S...
Top Rated Bangalore Call Girls Mg Road ⟟ 9332606886 ⟟ Call Me For Genuine S...
 
O898O367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad
O898O367676 Call Girls In Ahmedabad Escort Service Available 24×7 In AhmedabadO898O367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad
O898O367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad
 
Top Quality Call Girl Service Kalyanpur 6378878445 Available Call Girls Any Time
Top Quality Call Girl Service Kalyanpur 6378878445 Available Call Girls Any TimeTop Quality Call Girl Service Kalyanpur 6378878445 Available Call Girls Any Time
Top Quality Call Girl Service Kalyanpur 6378878445 Available Call Girls Any Time
 
Call Girls Agra Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Agra Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Agra Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Agra Just Call 8250077686 Top Class Call Girl Service Available
 
Call Girls Ooty Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Ooty Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Ooty Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Ooty Just Call 8250077686 Top Class Call Girl Service Available
 
Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...
Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...
Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...
 
Call Girls Coimbatore Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Coimbatore Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Coimbatore Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Coimbatore Just Call 9907093804 Top Class Call Girl Service Available
 
Best Rate (Guwahati ) Call Girls Guwahati ⟟ 8617370543 ⟟ High Class Call Girl...
Best Rate (Guwahati ) Call Girls Guwahati ⟟ 8617370543 ⟟ High Class Call Girl...Best Rate (Guwahati ) Call Girls Guwahati ⟟ 8617370543 ⟟ High Class Call Girl...
Best Rate (Guwahati ) Call Girls Guwahati ⟟ 8617370543 ⟟ High Class Call Girl...
 
Call Girls Gwalior Just Call 8617370543 Top Class Call Girl Service Available
Call Girls Gwalior Just Call 8617370543 Top Class Call Girl Service AvailableCall Girls Gwalior Just Call 8617370543 Top Class Call Girl Service Available
Call Girls Gwalior Just Call 8617370543 Top Class Call Girl Service Available
 
Call Girls Haridwar Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Haridwar Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Haridwar Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Haridwar Just Call 8250077686 Top Class Call Girl Service Available
 
Call Girls Aurangabad Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Aurangabad Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Aurangabad Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Aurangabad Just Call 8250077686 Top Class Call Girl Service Available
 
Call Girls Guntur Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Guntur  Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Guntur  Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Guntur Just Call 8250077686 Top Class Call Girl Service Available
 
Call Girls Tirupati Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Tirupati Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Tirupati Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Tirupati Just Call 8250077686 Top Class Call Girl Service Available
 
Call Girls in Gagan Vihar (delhi) call me [🔝 9953056974 🔝] escort service 24X7
Call Girls in Gagan Vihar (delhi) call me [🔝  9953056974 🔝] escort service 24X7Call Girls in Gagan Vihar (delhi) call me [🔝  9953056974 🔝] escort service 24X7
Call Girls in Gagan Vihar (delhi) call me [🔝 9953056974 🔝] escort service 24X7
 
Premium Call Girls Cottonpet Whatsapp 7001035870 Independent Escort Service
Premium Call Girls Cottonpet Whatsapp 7001035870 Independent Escort ServicePremium Call Girls Cottonpet Whatsapp 7001035870 Independent Escort Service
Premium Call Girls Cottonpet Whatsapp 7001035870 Independent Escort Service
 
Pondicherry Call Girls Book Now 9630942363 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 9630942363 Top Class Pondicherry Escort Servi...Pondicherry Call Girls Book Now 9630942363 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 9630942363 Top Class Pondicherry Escort Servi...
 
Call Girls Kochi Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Kochi Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Kochi Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Kochi Just Call 8250077686 Top Class Call Girl Service Available
 

Featured

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Learning What is truly important in Laser Vision Correction by Dr. Jeff Machat

  • 1. Learning what is truly important in Laser Vision Correction Jeffery J. Machat MD
  • 2. I have been around the block, close to 50,000 laser procedures … …had 4 lasersof  myself,achat.  All  rights  reserved.  Unauthorized  7 ilasers   systems Property    Dr.  Jeffery  J.  M used 17 models, use   s  prohibited.
  • 3. I have been using Wavefront for 6 YEARS ! Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 4. Laser Vision Correction Market in USA LASIK Market Highly Fragmented n  63% Independent Surgeons n  26% Corporate Centers n  11% Hospitals/Universities Independent Surgeons Corporate Hospitals & Univ Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 5. Laser Vision Correction Market There was a market decline post 9/11 but it has rebounded since 2004 Ø  55 million Potential Candidates – 7% Penetration 1,800,000 1,600,000 1,400,000 1,200,000 1.63M 1.69M 1.57M (est.) (est.) 1.37M 1.31M 1.51M (est.) 1,000,000 (est.) 1.25M 1.30M 1.41M 800,000 1.12M (est.) .9M 600,000 400,000 200,000 .4M 0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Procedures (U.S.) * Market Scope 2004 comprehensive report on the refractive market Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.   5
  • 6. 10 million people have had LVC over the last 20 years ! Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 7. Research says... The number one issue that keeps consumers from getting laser vision correction... FEAR Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 8. 2004 LVC Market Assessment Cost 78% Unfavorable 57% Outcomes Side Effects 54% 77% of concerns accounted for combined fear component Lack of 53% Information Fear of 7000 surveyed (age 25-54) 49% >$30K household income Surgery that use vision correction to explore why they haven t Timing 35% had the LASIK procedure Harris Interactive® Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 9. That is why not only Technology Innovations, but Every Aspect of the Patient Journey is CRITICAL ! Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 10. Windsor 1993 n  You are so lucky … n  When you sit up… n  Perfect, Perfect, Perfect… n  Smile at the Slit Lamp n  Ask and they shall come.. Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 11. Who Candidates are Listening To… Eye doctor 36% People who've had 27% surgery Family and friends 11% Specialist/refractive 8% surgeon Internet 7% Among respondents who have already scheduled, will definitely have, will probably Newspapers/magazines 5% have or may have surgery Other 7% VisionWatch US Study 2004 Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 12. Removing FEAR... Wavefront Error Physician: Operator: Ann Mary *************, ************* Patient: 0-343-91-63 Patient ID: Notes: OD 14-Dec-2001 20:26(mm): Hi Order: % Eff. Blur (D): 4.25 Pupil 6.00 8.7 OS -4.49 DS +0.48 DC x 136° @ 12.5 mm (4.0 Pupil)-4.14 DS +0.80 DC x 51° @ 12.5 mm (4.0 Pupil) 14-Dec-2001 20:27 (mm): Hi Order: % Eff. Blur (D): 3.66 Pupil 6.00 6.2 All Grid Spacing: 1 mm. Acuity microns Map 90 Rms Err.(µ): 5.52 Acuity Map microns 90 Rms Err.(µ): 4.76 28.00 120 60 28.00 120 60 24.00 24.00 20.00 20.00 16.00 150 30 16.00 150 30 12.00 12.00 8.00 8.00 4.00 4.00 0.00 180 0 0.00 180 0 -4.00 -4.00 -8.00 -8.00 -12.00 -12.00 -16.00 -16.00 -20.00 -20.00 -24.00 -24.00 -28.00 -28.00 Bille Aberration Map microns 90 Rms Err.(µ): 0.48 Bille Aberration Map microns 90 Rms Err.(µ): 0.29 1.75 120 60 1.75 120 60 1.50 1.50 1.25 1.25 1.00 150 30 1.00 150 30 0.75 0.75 0.50 0.50 0.25 0.25 0.00 180 0 0.00 180 0 -0.25 -0.25 -0.50 -0.50 -0.75 -0.75 -1.00 -1.00 -1.25 -1.25 -1.50 -1.50 -1.75 -1.75 © Copyright 2001, VISX Inc. Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 13. Always think what would I want if it were yourself or someone you cared about n Alwaystalk to a patient in personal terms. If it were my eyes, Ø  I would have … Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 14. Vision Correction n  Vision is clearly the most precious sense n  Laser Vision Correction is now commonplace worldwide and accepted as the third option: 1.  Specs, 2.  Contacts, 3.  Laser Vision Correction. Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 15. Vision Correction n  But Laser Vision Correction is an emotional issue for many n  That is why it means so much to patients – it is Life Changing ! n When was the last time you received a card, flowers, gift, chocolates after selling someone specs or contacts ? n Was there a first time ? Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 16. For Every Customer n  Spectacles n  Contact Lenses n  Laser Vision Correction n  Eye doctors poor at predicting who is interested n  Laser Vision correction is something wonderful we offer n  It is safe and effective ! Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 17. Understanding Technologies Visx CustomVue: WaveLight “Prolate”: Wavefront Guided Wavefront Optimized Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 18. Wavefront Fundamentals 1st order: Tilt ( testing artifact often / prism) 2nd order: Defocus & Astigmatism 75% 3rd & 5th order: Coma (localized aberration) 4th & 6th order: Spherical Aberration Conventional Lasik treats 2nd order aberrations but induces Coma and especially Spherical aberrations Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 19. Effects of Spherical Aberrations Increasing Aberrations Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 20. WaveLight Allegretto Wavefront Optimized Aspheric Ablation Profile 200 150 100 50 ] Z Axis [µm 0 -50 10 -100 8 -150 6 m] is [m -200 4 2 Y Ax 4 X Axis 6 2 [mm] 8 10 Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 21. WaveLight Allegretto Wave Classic Software Program Ø Aspheric or Prolate program for refractive error corrections up to – 6.00D Ø  Wavefrontoptimized using an averaged amount of spherical 200 aberration 150 100 50 0 Z Axis -50 -100 10 -150 8 -200 6 2 is Ax 4 4 Y XA 6 xis 8 2 Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited. 10  
  • 22. WaveLight Wavefront Optimized Profile Ø  No correction of Coma or Trefoil Ø  No adjustment for degree of Spherical Aberration Ø  No compensation for Negative Spherical Aberration (1:10) Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 23. Patient JM: WFO Tx Negative spherical aberration ! Ø  Postoperatively negative spherical aberration Ø  OD: -0.33 Ø  OS: -0.29 Ø  Very Unhappy ! Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 24. Patient KB: WFO Tx Untreated Coma Pre-op: OD: -4.75/-1.25 x 165 20/20-1 OS: -4.00/-0.25 x 045 20/20 Post-op: OD -0.75 20/20-2 OS: -0.25/-0.75 x 009 20/25+ Minor loss of BCVA and complaints of poor visual quality Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 25. All decreased with CustomVue Retreatment OS Ø  Coma increased from .19 to .40 and decreased to .23 after CustomVue Ø  Trefoil increased from .04 to .34 and decreased to .19 after CustomVue Ø  SA increased from .07 to .31 and decreased to .20 after CustomVue Ø  BCVA back to a sharp 20/20 Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 26. Conclusions Several distinct advantages of Wavefront Guided ablations with CustomVue: Company Goal is > 70% CustomVue 1.  Correction of Coma and Trefoil 2.  Correction of the correct and appropriate amount of Spherical Aberration Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 27. Conclusions 3.  Correction of spherical aberration for higher degrees of myopia 4.  Ability to retreat induced HOA 5.  Reduced enhancement rates 6.  Improved Night Vision 7.  Better safety profile for preserving bcva 8.  Better potential for gaining bcva Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 28. Conclusions •  Wavefront is a safety feature •  Wavefront can give vision that spectacles cannot •  LASIK requires a team approach •  Each patient needs and demands warmth, compassion and high clinical standards •  P.S. Don t confuse a good visual outcome with a positive patient experience Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 29. It takes more than a good visual outcome to have a truly Happy Patient It takes a Positive Patient Experience Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.  
  • 30. The information provided in this PowerPoint presentation is for your personal informational purposes only. It is not medical advice, medical diagnosis or treatment, or recommendation for medical care or treatment. All medical questions or concerns about a medical condition, care, diagnosis or treatment should be presented to a medical physician, health care provider, or health care professional. You acknowledge that your use of this information is at your sole risk, and that you assume and accept full responsibility for all risk associated with any reliance upon the information presented. Property  of    Dr.  Jeffery  J.  Machat.  All  rights  reserved.  Unauthorized  use  is  prohibited.