The video for the workshop can be viewed at . Before you invest in solving a problem, how do you figure out if you are solving the right one? More importantly, how do you begin to understand the people that you’re solving a problem for? Learn from Sajid (UX Designer, Yahoo) & Raphael (Interaction Designer, Jawbone) in this hands-on workshop to practise techniques for reframing problems and expressing your solutions through prototyping. Takeaway: -User Research Methods (NOABS Framework, Field Research Guides, Clicker Studies & Journaling Tools) -Experience Modeling & Defining Opportunities (5E Model, H-MW Framework) -Collaborative Ideation, Storytelling & Usability Testing The MSA Launch (http://bit.ly/1yhQPZV) is a 5-day event aiming to provide an introduction to MaGIC Academy. It is presented as a condensed version of how MaGIC Academy is going to contribute to you and the startup community. You will be able to experience a series of workshops, skill and sharing knowledge opportunity, and mentoring with our selected network of mentors. Website : www.mymagic.my Facebook : https://www.facebook.com/magic.cyberjaya Twitter : https://twitter.com/magiccyberjaya Youtube : http://goo.gl/f80m2U SlideShare : http://slidesha.re/1BfSncP Email : enquiries@mymagic.my

1. High Impact UX
Key strategies and methods
!
Sajid Reshamwala & Raph D'Amico
DESIGN SUPERPOWERS

2. What's the difference
between good design
and great design?

8. What's the difference
between good design
and great design?

9. What's the difference
between a good designer
and a great designer?

11. Julie Zhuo :: Junior Designers vs. Senior Designers
Process of a Junior Designer

12. Julie Zhuo :: Junior Designers vs. Senior Designers
Process of a Senior Designer

13. How do they do it?

14. FRAMING
SEEING
RIFFING
MAKING
ITERATING
DESIGN SUPERPOWERS

15. FRAMING
SUPERPOWER #1

16. "Too many times we perfectly
solve the wrong problem"
- Tomer Sheron, Google

17. The Balanced
Breakthrough Model
...THAT'S
TECHNOLOGICALLY
FEASIBLE
...WITH A
BUSINESS
MODEL
...THAT
PEOPLE WANT

19. The Balanced
Breakthrough Model:
Sleep
...THAT'S
TECHNOLOGICALLY
FEASIBLE
...WITH A
BUSINESS
MODEL
...THAT
PEOPLE WANT

20. The Balanced
Breakthrough Model:
Sleep
...THAT'S
TECHNOLOGICALLY
FEASIBLE
...WITH A
BUSINESS
MODEL
...THAT
PEOPLE WANT
Activity trackers
Motion sensors
iPhone alarm clocks
Social networks

21. The Balanced
Breakthrough Model:
Sleep
...THAT'S
TECHNOLOGICALLY
FEASIBLE
...WITH A
BUSINESS
MODEL
...THAT
PEOPLE WANT
Activity trackers
Motion sensors
iPhone alarm clocks
Social networks
Sleep coaching apps
Professional diagnosis
Sleep-aids
Retail products

22. The Balanced
Breakthrough Model:
Sleep
...THAT'S
TECHNOLOGICALLY
FEASIBLE
Not knowing how much sleep to get
Staying up too late
Not knowing why they sleep poorly
...WITH A
BUSINESS
MODEL
...THAT
PEOPLE WANT
Activity trackers
Motion sensors
iPhone alarm clocks
Social networks
Sleep coaching apps
Professional diagnosis
Sleep-aids
Retail products

23. http://www.theophiluschin.com

27. LETS DO
SOMETHING

28. SEEING
SUPERPOWER #2

31. Product?

32. Product Experience.

33. A tool for thinking about experiences
entice enter engage exit extend

34. entice enter engage exit extend
the meat of the
experience
Experience modelling

35. entice enter engage exit extend
how people start
an experience
how people leave
an experience
Experience modelling

36. Experience modelling
entice enter engage exit extend
what draws
people in to an
experience

37. entice enter engage exit extend
what brings
people back to an
experience
Experience modelling

39. Modelling the experience of bad sleep
realize you've
stayed up
too late
set your
alarm clock sleep wake up to
alarm clock
tell yourself to
go to sleep
earlier
entice enter engage exit extend

40. Modelling the experience of bad sleep
realize you've
stayed up
too late
set your
alarm clock sleep wake up to
alarm clock
tell yourself to
go to sleep
earlier
entice enter engage exit extend

41. Modelling the experience of bad sleep
realize you've
stayed up
too late
set your
alarm clock sleep wake up to
alarm clock
tell yourself to
go to sleep
earlier
entice enter engage exit extend

42. Modelling the experience of bad sleep
realize you've
stayed up
too late
set your
alarm clock sleep wake up to
alarm clock
tell yourself to
go to sleep
earlier
entice enter engage exit extend

43. Modelling the experience of bad sleep
realize you've
stayed up
too late
set your
alarm clock sleep wake up to
alarm clock
tell yourself to
go to sleep
earlier
entice enter engage exit extend

44. Modelling the experience of bad sleep
realize you've
stayed up
too late
set your
alarm clock sleep wake up to
alarm clock
tell yourself to
go to sleep
earlier
entice enter engage exit extend
pain point pain point

45. Modelling the experience of bad sleep
We thought the problem was...
getting out of bed in the morning.

46. Modelling the experience of bad sleep
Actually, it was...
that the person going to sleep is a
different person than the person who
has to wake up in the morning.

47. LETS DO
SOMETHING

48. Aight, so today we've
done some cool stuff.

49. But we've left a
couple people out.

53. Cars around 1900
http://www.earlyamericanautomobiles.com/americanautomobiles5.htm

55. explicit needs!
answers to questions
(i.e. surveys)

56. explicit needs!
answers to questions
(i.e. surveys)
tacit needs!
what people do and say in
their natural environment

57. Now for the MaGIC.

58. Now for the MaGIC.
here's how we can find out what
those explicit needs are

59. What rituals do they have?
What to look for:

60. What to look for:
What interrupts them?

61. What delights them?
What to look for:

62. What is annoying them?
What to look for:

63. What to look for:
Where do they transition?

64. What to look for: `
• What rituals do they have?
• What interrupts them?
• What delights them?
• What is annoying?
• Where do they transition?

65. TOMORROW We build...

66. Thanks!