Twitter marketing has gained great popularity in recent times and this is evident from the 400 million+ accounts. It is being extensively used as a tool for enhancing the prospects of a business.

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Twitter Marketing: A Great Tool to Grow Your Business
Twitter marketing has gained great popularity in recent times and this is evident from
over 400 million accounts and the numerous tweets that are seen every day. Twitter is
being extensively used as a tool for enhancing the prospects of a business. Let us see how
organizations and individuals can effectively utilize this social marketing tool.
 Reputation management is a term that you often hear nowadays in connection
with businesses. Every business may have its ups and downs, positive and negative
aspects but it is important to present a positive image to the customers. You must
accept and respond to criticism, and thus enhance your brand reputation online.
Ensure that you monitor your Twitter social media account carefully to avoid sullying
your reputation in any manner. If at all there is something that is a cause of concern
to the business, it needs to be handled properly and the public assured that it is safe
to associate with you. Re-tweet positive testimonials of your business and build your
credibility. Effective Twitter marketing techniques will help to manage your
reputation.

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 The comfort factor of using Twitter: The mark of a good business is that it should
always be available for its customers. Twitter is very useful in this regard because
the tweets or messages are direct and you can reply almost immediately. Thus, your
followers will feel that you are always present at their beck and call.
 Making your customers aware about your brand is one of the most important aspects
of a business. In fact, matters do not end here as you need to update the customers
regularly about the developments to ensure promotion of your brand. With Twitter,
the task of establishing your brand has become convenient and it is easier for people
to recognize and differentiate between different brands.
 Twitter has provided a new status to social media marketing and the exposure
that your business may receive from a Twitter account is unbelievable. Therefore, if
you miss being in touch with your customers for a long time, the only thing you need
to do is to send a message or tweet to regain your status.
 Posting new blogs about the services or products of your company via Twitter is the
in thing as more people will be able to read those posts.
 One of the most effective uses of having a Twitter account is that it makes you
aware about the movements of your competitors. Thus, if you have designed your
sales strategies already, you might just think about stopping and thinking about how
your rivals are performing and what is keeping their sales on a high. In other words,
it can also help you to rectify your mistakes if any with regard to your strategies.
Twitter marketing will be an all new experience for a majority of business owners who are
stuck with the ordinary business strategies and struggling for exposure and success. With
Twitter, businesses can actively interact with people who can influence others, with existing
loyal customers and with entities that share their interests.