The document summarizes the key findings of a research report about B2B social media marketing in 2015. It found that over 90% of marketers use Twitter and LinkedIn, and blogging is the most used tactic. Increasing brand awareness is the primary objective. LinkedIn and Twitter are most effective for engagement. Case studies and blog posts are preferred content. Measuring ROI and assessing effectiveness remain challenges. Over half of respondents expect to increase their social media budgets.
29. ABOUT THE ANALYSTS
Nimish Vohra
SVP, Principal Analyst
Nimish, Senior Vice President, works with CMOs and senior
marketing professionals. His research focuses on customer
experience management, predictive analytics, mobile
enablement and other emerging trends that help customers
leverage technology as an enabler of marketing and
business outcomes.
Srinivasan Seethapathy
Senior Marketing Manager
Srinivasan’s research is focused on optimizing customer experiences
across all channels. His research is aimed at marketers who want to
understand how they can spend their budgets more efficiently by
improving customer experiences across marketing channels.
30. ABOUT REGALIX RESEARCH
Headquartered in Silicon Valley, we help the CMO organization leverage emerging
digital practices for creating marketing leverage as they bring new products and
innovation to market. Regalix Research helps marketers through research-based
insights, consulting and peer-to-peer programs that guide marketing strategy
development and execution. Our focus is helping Technology companies leverage
innovation and best practices to create real differentiation. Our analysts are
practitioners with a successful track record of delivering real marketing results for
both leading Fortune 500 companies as well as venture backed firms.
Regalix is an award-winning Global Innovation company that leverages technology
and marketing to help companies grow. We create successful ventures with our
clients through co-innovation and idea-driven frameworks that inspire companies to
think different. We bring ideas to life by envisioning new companies, developing
brands, engineering products, and designing technology platforms. Founded in
1998, Regalix is based in Palo Alto. Our Silicon Valley setting has enabled us to stay
ahead of emerging trends in digital technology and marketing.
For over a decade, we have provided complete marketing services – Social, Mobile,
Content, Multi-channel Campaigns, Technology Development, and Analytics – to
companies such as CA Technologies, Citi, Apple, eBay, Cisco, VMware, NetApp,
Cypress, LSI, Keynote, and MetricStream.
For more information
To find out how Regalix can help you,
please contact our office, or visit us at
www.regalix.com
Regalix Research
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