Promote your cloud offering to your customers and boost your sales sending Email Marketing Campaigns.

1. How to easily send
Email Marketing Campaigns?
Promote your products to your
customers and boost your sales

2. Why Email Marketing?
Consumers prefer it.
Email is the preferred method of commercial communication by
74% of all online adults.
It gets better response rates.
Email Marketing campaigns gets 20-30% open rate, better than
direct mail or phone calls.
It is the first and most frequent thing people check.
83% reported that email is the first tool they check when going
online each day. 72% check 6 or more times a day.

3. Send your first campaign in six easy steps:
Create a
CakeMail
account
Test to verify
Build your
contact list
Create your
campaign
Send it
Track your
success

4. 1
Create a CakeMail account Use the right tools.
through Gateway4Cloud Well designed emails no longer require
complex coding , email marketing apps
like CakeMail include easy to use
campaign builders.
First, create a Gateway4Cloud Starter
Edition from your reseller account.
Then you need to go to the admin
panel, click on the CakeMail tile, click
on “activate” the service and add the
required information. Click “finish” to
confirm it. Check more detailed info by
clicking on the “Getting Started” tile.
Now you can create a user and go to
the end-user workspace to start
building your email campaign.

5. 2
Build your contact list
A good contact list is at the center of a
good email strategy, even the best
email in the world won’t be effective if
it never reaches the correct audience.
Be sure you match your great content
to the best possible audience.
First, go to “Add Contacts” to create
your list of future recipients, at this
point, you can either:
Upload a .CSV file or a .XLS file,
if you have an existing list, this is your
fastest and easiest option.
Enter your contacts one-by-one,
if you only have to add a few new
subscribers

6. 3
Create your campaign
Let’s prepare your first campaign.
Click on “Create New Campaign”, you
have different options to choose from.
If this is your first email campaign,
choose a Regular campaign.
Introduce your campaign details and
go to Visual/Content. Here you can:
select one of the default templates or,
upload one of our templates just
copy-paste the HTML code.
Now it’s time to customize your email,
use the WYSIWYG editor to change
layout, add your pictures and tell your
story.

7. 4
Test to verify
Before you send, double check if
everything works.
All testing options will be available on
the left-hand menu of the campaign
builder under the category labeled
Test your campaign.
Send yourself a test email (you might
also want to send it to a friend to
check for typos) so you can see what
your recipients will see.
To ensure that you don't run into any
problems delivery issues (like email
going to spam), make sure you run a
Premailer and SpamAssassin test.

8. 5
Send it
It’s time to send it.
First, double check if the campaign has
the correct “From name”, “Subject”
and the correct “Contact List”.
Second, you have two possibilities for
sending the campaign:
Send Now, If you’re ready to send it
now, you can select the Send the
campaign immediately option and click
the “Send” button.
Schedule for later, you can plan the
delivery for later, just select “Schedule
this campaign” and enter the date and
the time preferred.

9. 6
Track your results
Measure your success.
See what works and where: maps
graphs and all data available through
“Dashboard” section.
Opens: Percentage of people who
opened the email. Good rates are
between 15%-40%.
Clicks: Percentage of people who
clicked on one of the links in your
email. Expected results are between
3%-10%.
Bounce: it occurs when a campaign is
not delivered to a recipient. Should
never exceed 1%.

10. +
Your next campaign
Analyze your results, learn and
improve for your next email.
Want to know more?
Check out this Guide to best practices
in Email Marketing
Email is a great place to begin, or
continue, a conversation with your
customer base. However, while talking
about promotions and specials deals is
great, it’s not very conducive to
conversations. A good rule of thumb is
that, 80% of your communications
should be content that brings value to
your customer, and only 20% should
be a sales pitch.