2. • Music videos are short films or recordings of music from
a artist or company‟s establishment.
• Present videos are now made and published to generate
sales as a this is a current successful market device.
• Music videos date back to the earliest days of sound film.
Most music videos are branded as short form music
videos to separate them from full length movies relating
to music.
• Many early Disney Films were based around songs from
imminent films, For example Fantasia
Music Video
3. • Short films with the specific objective of marketing the artist
arose in the early days of sound film-making. Short films of
no matter which film were up to eight minutes in length which
was used to show the talents of singers such as Billie Holiday
and Bing Crosby which was normally shown in cinema
screenings as a small part of a full programme of newsreel
also cartoons and main features but mainly as reels on the
forerunner of the video jukebox, the Panarom.
• The Panarom was a visual jukebox was used for early music
videos called soundies which were one-song films. Many
soundies were created mainly being classical and jazz genre of
that times period of the 1940s.
• Soundies were a group of performers singing in live
performances in short film musicals. The jukeboxes were
normally found in restaurants and bars so that people could
play and watch the clip while the music played freely.
Soundies
4. • The first short musical film in the USA which was made
precisely for television was the Snader
Telescriptions, over 1000 musical films were produced
and filmed for television filler between 1950 – 54.
• In 1956 Tony Bennett was filmed walking along The
Serpentine in Hyde Park, London, England in his
recording of “Stranger in Paradise”. This film was
distributed and played in the USA and UK television
stations, thus Bennett claiming he made the first ever
music video.
Rise of Television
5. • Music videos began to gain attention to a wider audience
which then lead videos to be made for specific programmes
such as Top of the Pops in UK and Hullabaloo in USA.
• Promotional clips for groups started to be produced a prime
example being The Beatles as their music video "A Hard Days
Night” was the first major motion picture which was released
in 1964. the musical fragments have helped divine music
videos today by its use of visual vocabulary which has
influenced many artists and many pop and rock groups in
todays society.
• The Beatles further work such as “Strawberry Fields Forever”
and “Penny Lane” were made in 1967 and were successful
films which enhanced the music videos scene as they used
film techniques, effects, lighting and unusual camera angles.
The Beatles
6. • The modern era of music videos is in all the rebirth of music
and videos as the audience have been introduced to colour
screening and many more effects. The equipment became
more precise and easier to use such as hand-held cameras this
made it easier for artists to produce, release and market their
videos more quickly and swiftly. It became more noticeable
that the more money a artist had the better the music videos
would be and stand out towards the audience.
• In the 1980s releasing a standard music video had become
dull, and this had become noticeable when The Jackson Five
made their video “Can You Feel it” which had million of
dollars behind it, which gained them a commercial edge
towards viewers.
Modern Era
7. • In 1981, America launched a music channel called MTV which was a 24 hour a
day music station for all to view. This allowed anyone to see and watch a music
video any time of the day.
• The first music video on the channel was Buggles, “Video killed the Radio Star”.
• In the 1980s artists started to use more storylines and plots to their music videos
an example being Michael Jackson as he was the first artist to create a concept of
a short film. He used a beginning, middle and end, he used these plots in his
music videos Billie Jean, West Side Story, Beat It, and Thriller. Thriller which
was released in 1984 took music videos by storm as it settings and format were
on higher heights than any other video before and in that time period.
• Many of MTVs videos came from the UK for example Duran was a common act.
They had great visual appeal towards views although was not getting any radio
air time in the UK thus leading MTV to showcase them in America gaining them
popularity.
MTV
8. • MTV influenced many stations and labels about marketing
artists as they had a great part of marketing such artist as
Michael Jackson, Madonna and Duran Duran.
• Madonna used a lot of seductive skills and sex appeal in her
videos in the 1980s to present on MTV to gain wider
audiences. Madonna has constructed her image as a great star
being similar to the silent era of stars such as Greta Garbo.
Some see MTV as the start of the Golden era of music videos
and the supreme success of a art form in popular culture while
others see it as the death of true musical content as physically
stature and appearance are now critically in popular culture.
MTV Part 2
9. • Music videos are now central to marketing a artist. MTV continues to
be a force on the television as more than 320 million TV sets in 90
countries over 5 continents tune in to watch music.
• Music video can also be watched on elsewhere such as the internet
such sources like YouTube, Mobiles, Game Consoles ect.
• YouTube is seen as the most modern music video marketing system
today as anyone can make their own music video and post it on
YouTube gaining views and record label contracts although it some
videos are seen as inappropriate some influencing violence.
• Downloading off the internet is become more often and is seen as a
threat to MTV as not many audience may tune in to watch a video
were they can just browse now.
Music Videos Today
10. Time Line
http://timerime.com/en/timeline/596148/A+Histor
y+of+the+Music+Video/
1926 • Arrival of 'Talkies„- Many musical short films produced featuring many bands, vocalists and dancers.
1930 - • Musical Films- The musical film was a film genre in which several songs were interwoven into the film.
1959
1930 - • Ancestor of the Music Video- Many artists featured in dramatized performances of hit songs.
1940
1930 • "Screen Songs" Introduced- Series of cartoon films which encouraged audiences to sing along by "following the bouncing ball."
1940
- • Arrival of Promotional Clips- These were short films of many famous jazz artists and their bands on a movie-set bandstand.
1949
1956
- • Rise of Television- The rise of popular music was tied with the rise of television as the format exposed new stars.
1960
1964 • The Beatles- The Beatles set the stage for the modern music video with the motion picture "A Hard Days Night."
1965 • The Beatles use Promotional Films- Beatles film 10 films which are used to promote album releases. Kicks off video promotion.
1981 • MTV Launched- 24hr broadcast means music videos begin to play a central role in music marketing by the mid 1980s.
1983 • Thriller - Michael Jackson's most successful and influential video of all time released.
1985 • VH1 Launched- This featured softer music and catered to an older demographic, widening the audience of videos.
1988 • Hip Hop Growth- Hip Hop sees significant growth and popularity as MTV launchs Yo! MTV Raps.
1992 • Rise of the Directors- Listed in the credits for the first time, directors such as Gondry and Romanek launch careers.
1995 • Scream- The Jackson's "Scream", costing seven million to produce, is the most expensive music video ever.
2005 • YouTube- Allows people to watch videos online. New artists see popularity rise through internet.
2005 • iTunes Opens- Allows music videos to be downloaded from internet. One million d/ls after twenty days.
2010 • New Heights- Number of music videos viewed online reaches 34 billion with 183 million viewers.
2010 • One Billion- Lady Gaga's music video views reach one billion views. Her song "Poker Face" sees 375mil alone.
