Scientific Publication Strategy

Scientific Publications Strategy: Managing Reputation, Clinical Trial Results and Commercial Relevance Best Practices, LLC Benchmarking Report

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Project Methodology and Study Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Global publications are under the microscope with calls for improved transparency and data disclosure. Due to this, global publications leaders find themselves in a balancing act—needing to ensure both scientific credibility and commercial viability. This study investigates the impact of industry and corporate transparency policies on the operation of publication function at Pharma/Biotech Companies.

Key Findings (Samples) ,[object Object],[object Object],The following key findings and insights emerged from the field surveys, direct interviews and study verbatim.

List of Participating Companies The benchmark class includes 17 participants from 16 companies across the pharmaceutical, biotech and medical device industries. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2011 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Range of Career Levels Lend Insight ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Research participants’ roles ranged from senior leaders to managers of medical affairs, Publications and Communications. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2011 2009 2011

Respondents Serve Various Therapeutic Areas ,[object Object],N2011=17 ,[object Object],[object Object],Please specify the therapeutic area(s) you serve in the scientific publication department. (Check all that apply.)

Six 6 FTEs Work in Scientific Publications, on Average ,[object Object],How many FTEs work within your scientific Publications Function? N2011=13

Vice President Oversees Publication Function ,[object Object],N2011=17 ,[object Object],[object Object],Who oversees your Publications function?

About Best Practices, LLC Best Practices, LLC is a research and consulting firm that conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. Best Practices, LLC 6350 Quadrangle Drive, Suite 200, Chapel Hill, NC 27517 919-403-0251 [email_address] www.best-in-class.com

Scientific Publication Strategy

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Scientific Publication Strategy