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European gambling 
market 
NAGRA 2014 
Atle Hamar – 
General Director
This is what we had to choose from 
when I grew old enough to gamble
This is what we are facing now
The European gambling market 
Gross win: Stakes, Less prizes but including Bonuses
Gross Win by regional 2013
Gross win by game category 2013
Two countries – two directions 
Denmark Norway
Our future 
Social gaming - 
is this the regulators’ 
biggest challenge 
in the future?
Definition of social games 
It is a game 
– with freemium access 
– with symbolic rewards 
– played via an established distribution 
network account 
– that uses the social graph for promotion, 
retention and gameplay 
Nicolas Aquilina
So what 
is the 
problem here?
We intend to do something about it
www.lottstift.no 15
Action plan against 
problem gambling 
2013 – 2015
We regulate games so that as few as 
possible develop gambling problems 
• Games assessed as most problematic are regulated 
stricter than games with lower risk for developing 
gambling problems among vulnerable groups
Two approaches 
• Two approaches when there is high risk: 
– Change characteristics of the game 
– Implement tools for responsible gambling 
• No games or regulation are introdused without 
considering the impact of problem gambling
Measures to prevent problem gambling 
• Action plan to prevent problem gambling 
• National helpline 
• Registered gambling on most kind of gambling 
• Personal players card on all games offered by the 
monopoly Norsk Tipping – including IVTs 
• Spending limits 
• Payment ban on online gambling
Use of regulation tools 
VLTs have stake limits set by both the authorities and the 
gambler. In addition there are 
- mandatory loss limits 
- mandatory break after one hour 
- permanent exclusion 
- maximum stake 
- maximum price 
- cash less (player use player account 
through the player card)
The future – the way we see it

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European Gambling Market , Niagara in june 2014

  • 1. European gambling market NAGRA 2014 Atle Hamar – General Director
  • 2.
  • 3.
  • 4. This is what we had to choose from when I grew old enough to gamble
  • 5. This is what we are facing now
  • 6. The European gambling market Gross win: Stakes, Less prizes but including Bonuses
  • 7. Gross Win by regional 2013
  • 8. Gross win by game category 2013
  • 9.
  • 10. Two countries – two directions Denmark Norway
  • 11. Our future Social gaming - is this the regulators’ biggest challenge in the future?
  • 12. Definition of social games It is a game – with freemium access – with symbolic rewards – played via an established distribution network account – that uses the social graph for promotion, retention and gameplay Nicolas Aquilina
  • 13. So what is the problem here?
  • 14. We intend to do something about it
  • 16. Action plan against problem gambling 2013 – 2015
  • 17. We regulate games so that as few as possible develop gambling problems • Games assessed as most problematic are regulated stricter than games with lower risk for developing gambling problems among vulnerable groups
  • 18. Two approaches • Two approaches when there is high risk: – Change characteristics of the game – Implement tools for responsible gambling • No games or regulation are introdused without considering the impact of problem gambling
  • 19. Measures to prevent problem gambling • Action plan to prevent problem gambling • National helpline • Registered gambling on most kind of gambling • Personal players card on all games offered by the monopoly Norsk Tipping – including IVTs • Spending limits • Payment ban on online gambling
  • 20. Use of regulation tools VLTs have stake limits set by both the authorities and the gambler. In addition there are - mandatory loss limits - mandatory break after one hour - permanent exclusion - maximum stake - maximum price - cash less (player use player account through the player card)
  • 21. The future – the way we see it