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How Do I Set The Price Of My Home? 
Liz 
Kroft 
| 
Realtor®
Your AimY O: U R G O A L 
obtain 
the 
very 
best 
price 
and 
terms 
in 
your 
market 
during 
the 
time 
You 
are 
selling
FACTORS TO CONSIDER 
market 
conditions 
! 
interest 
rates 
! 
competition 
Your Aim:
pricing can be 
Your Aim:
OTHER FACTORS 
how 
your 
home 
compares 
to 
other 
homes 
for 
the 
same 
buyers 
! 
the 
inventory 
of 
homes 
! 
degree 
of 
buyer 
demand 
Your Aim:
Your Aim:
YOUR NEEDS ALSO AFFECT NEGOTIATION 
Your Aim: 
example? 
if 
you 
must 
sell 
quickly 
but 
the 
final 
price 
will 
be 
determined 
by 
the 
market, 
not 
by 
your 
needs
WHAT ABOUT THE BUYERS? 
Your Aim: ! 
you 
are 
both 
looking 
at 
the 
same 
comparables 
and 
market 
conditions 
the difference is 
they 
want 
to 
pay 
as 
little 
as 
possible 
while 
meeting 
their 
needs
REMEMBER 
Your Aim: 
the 
price 
the 
entire 
isn’t 
deal
OTHER FACTORS CHANGE THE 
VALUE YOU FINALLY RECEIVE… 
Your Aim: 
repairs 
! 
closing 
! 
points 
! 
appliances 
! 
etc.
BOTTOM LINE 
Your Aim: 
listen 
to 
your 
real 
estate 
agent 
stay 
informed 
be 
patient 
if 
you 
can 
make 
your 
best, 
reasonable, 
unemotional 
decisions
Your Aim: LIZ KROFT 
REALTOR® 
Santa 
Cruz 
& 
Campbell, 
California 
! 
d: 
408.502.7011 
| 
c: 
831.854.7489 
liz@mainstreamre.com 
www.lizkroft.com

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How Do I Set The Price Of My Home?

  • 1. How Do I Set The Price Of My Home? Liz Kroft | Realtor®
  • 2. Your AimY O: U R G O A L obtain the very best price and terms in your market during the time You are selling
  • 3. FACTORS TO CONSIDER market conditions ! interest rates ! competition Your Aim:
  • 4. pricing can be Your Aim:
  • 5. OTHER FACTORS how your home compares to other homes for the same buyers ! the inventory of homes ! degree of buyer demand Your Aim:
  • 7. YOUR NEEDS ALSO AFFECT NEGOTIATION Your Aim: example? if you must sell quickly but the final price will be determined by the market, not by your needs
  • 8. WHAT ABOUT THE BUYERS? Your Aim: ! you are both looking at the same comparables and market conditions the difference is they want to pay as little as possible while meeting their needs
  • 9. REMEMBER Your Aim: the price the entire isn’t deal
  • 10. OTHER FACTORS CHANGE THE VALUE YOU FINALLY RECEIVE… Your Aim: repairs ! closing ! points ! appliances ! etc.
  • 11. BOTTOM LINE Your Aim: listen to your real estate agent stay informed be patient if you can make your best, reasonable, unemotional decisions
  • 12. Your Aim: LIZ KROFT REALTOR® Santa Cruz & Campbell, California ! d: 408.502.7011 | c: 831.854.7489 liz@mainstreamre.com www.lizkroft.com