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The First Gear - Acquisition
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The First Gear - Acquisition

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The first gear acquisition is the first gear that enables your business to attract and capture new customers. The goals of acquisition are to drive awareness and interest surrounding your brand and …

The first gear acquisition is the first gear that enables your business to attract and capture new customers. The goals of acquisition are to drive awareness and interest surrounding your brand and increase your social footprint.

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  • 1. communities of interest (e.g., YouTube, Instagram, etc.) generate lots of content that pulls audience to the community social networks amplify content visibility by pushing it through people’s personal networks social networks and communities work together to drive awareness/interest there are only two categories of social media public social networks are great channels for amplification because they offer: 1. volume 2. visibility 3. velocity your starter gear, the mechanism that enables you to attract and capture new consumers key challenge: the social web is huge, complex and getting more so every day is your acquisition gear spinning? • Can you sift through the noise and find the signals in social media—the conversations relevant to your brand? • Are you involved in a two-way dialog with your social customers? • Is your content compelling? Is it relevant? Is it timely? • Can customers find your content and brand on popular communities of interest (e.g., YouTube, Instagram, Pinterest)? • Can they find your brand on popular social networks (e.g., Facebook, Twitter, Google+)? you don’t own anything acquired on a public social network— and they are poor at deeper engagement Lithium social software helps the world’s most iconic brands increase loyalty, reduce support costs, drive word-of-mouth marketing and accelerate innovation. The leader in social customer experience, our SaaS platform turns social customer knowledge into support at scale and customer passion into competitive edge.

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