So as you go about your daily business, here are three ways for you to start identifying what we call your Unique Branded System (UBS). If you already know what your system is, use the tips below to see how you can take it to the next level.

1. ©2014 Extimata Inc, Lisa Sasevich, The Invisible Close
www.LisaSasevich.com support@theinvisibleclose.com
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Brand It: The Power of Identifying and Naming
Your Unique System
If you’re reading this article, it’s likely that you are an
expert or service professional, someone who has a unique
transformation to offer the world. And like most agents of
change, chances are you want to provide your amazing
work to as many people as possible to make the
difference you were put here to make.
One of the most powerful things that you can do for your
business, and your ability to start serving more than one
client at a time, is to identify the system that you use to
have that transformation happen for your clients.
Even if you don’t think you have a system, you likely do. And identifying it is really just a
matter of getting the consciousness to start looking for it, and then paying attention to the things
that you do over and over with your clients.
So as you go about your daily business, here are three ways for you to start identifying what we
call your Unique Branded System (UBS). If you already know what your system is, use the tips
below to see how you can take it to the next level.
1. Notice your steps.
We like five-step systems, because they tend to be easy to teach others yet robust enough to
communicate value. But, for now, don’t count your steps, just notice the things that you do over
and over when working with your clients. Is there something you always have them do first,
followed by something else, etc. Chances are that if you’re helping clients get to a similar result,
there’s already a system in place, and once you start paying attention, you’ll quickly discover
what it is.
2. Notice your assignments and questions.
What assignments do you give again and again? Or what questions do you often ask? If you have
a process of asking the same questions or giving the same assignments, they’re part of your
system. For example, if you’re a health practitioner who always has your clients go home and
clean everything white out of their cupboards (white flour, white sugar), that’s a step in your
system.
Set yourself apart from the competition: Name your system to easily communicate its
value to earn top dollar.

2. ©2014 Extimata Inc, Lisa Sasevich, The Invisible Close
www.LisaSasevich.com support@theinvisibleclose.com
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Brand It: The Power of Identifying and Naming
Your Unique System
3. Notice what you often say.
If you’ve ever had a series of coaching calls in a row, and you get to the point in your fourth or
fifth call, where you’re thinking, Did I already cover that part?—that’s a really strong indication
that you’ve got a method. “That part” refers to something that you do or say again and again, and
it’s likely a component of your system.
Name the Baby
Once you’ve identified the steps of your system, your next powerful act is to name it. Naming
your system will set you apart from your competition, make it easy to communicate your
system’s value, and allow you to charge top dollar for what you do.
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