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How Can Lead Forensics Help Your Business Generate More Sales?
Discover how Lead Forensics IP tracking software can help your company maximize ROI, generate hot, new business leads and increase B2B sales results. B2B marketing teams can now be armed with insightful, accurate data for sales ready leads, fueling their pipelines for B2B success.
How Can Lead Forensics Help Your Business Generate More Sales?
- 1. Click to editMaster title style • Click to edit Master text styles – Second level How Can Lead Forensics • Third level Help Your Business – Fourth level » Fifth level Generate More Sales? 03/01/2014 1
- 2. Successful B2B LeadGeneration Click to edit Master title style • 61% of B2B marketers identified that generating high quality leads is the number one challenge for Click to edit Master text styles them (*1) – Second level 65%•of B2B marketers have failed to establish lead Third level nurturingFourth leveltheir business (*2) – to help » Fifth level The volume of sales you generate plays a huge and vital part in determining the success of your business. To target the best leads, you should adopt a successful B2B lead generation tool. 03/01/2014 2
- 3. B2B Lead GenerationStrategies Click to edit Master title style With this in mind, how does your company go about generating new B2B sales leads? • Click to edit Master text styles • • • • • • Telemarketing? level – Second Email campaigns? • Third level Paid advertising? – Fourth level Social media? Search engine optimisation? » Fifth level Lead generation software? How you source leads is an important aspect in defining your sales and business strategy and again, determines your level of success as a business. 03/01/2014 3
- 4. Lead Generation Softwarestyle Click to edit Master title Having the correct tools at your disposal will help your business to locate more relevant and targeted business leads that: • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level • Have a higher chance of converting • Will save your company time • Can streamline your existing sales processes • Will make your business more efficient • Allow your sales team to focus on selling 03/01/2014 4
- 5. Lead Generation Software Clickto edit Master title style Remember: • Click to edit Master text styles 79% of marketing leads – Second level never convert into sales. The common cause for • Third level this performance is a lack – Fourth level of lead nurturing. (*3) » Fifth level This is where Lead Forensics software can help. 03/01/2014 5
- 6. The Problem Click toedit Master title style Online Lead Generation: Unless you’re able determine who has visited • Click to edittoMasteron these targeted your website fail to text styles leads if they and your webpages, you can’t follow up make contact with you initially. – Second level • Third level The truth is: – Fourth level Out of all of yourFifth level visitors, only 2% of them will actually » website make contact with you after viewing your pages (*4) Using the above statistic, this ultimately means that 98% of people who view your site won’t make contact with you (*4) 03/01/2014 6
- 7. The Problem Click toedit Master title style This is a huge proportion of• Click that edit Master business to your company is missing out – Second level on. text styles • Third level Remember–- Fourth level you » site need to convertFifth level visitors into leads in order to be successful 03/01/2014 7
- 8. The Click toedit Master title style Solution Enter the power of Lead Forensics With Lead Forensics software you are able to determine the identity of your • Click to edit Master text styles unknown website visitors. – Second level The tool operates by using a piece of tracking code placed on your own • Third level website that enables you to access data about which companies are viewing your pages. – Fourth level » Fifth level The software complies with the Data Protection Act as it only provides information that is readily available in the public domain and does not disclose personal user details. 03/01/2014 8
- 9. Gaining Accurate Insights Clickto edit Master title style Lead Forensics software allows you to observe: • • The identity of your Master text styles Click to edit unknown website visitors – Second level • The contact details of businesses who are visiting your site • Third level • The pages they are viewing – Fourth level » Fifth they • The areas of your sitelevel are interested in This information enables you to build a clear picture of the type of businesses that are visiting your site – which is great data for your sales team to act on. 03/01/2014 9
- 10. Key Data Click revealthe following to edit Master title style Lead Forensics can data about each of your unknown website visitors: • Click to edit Master text styles • • • • • • Company name – Second level Contact details Turnover• Third level SIC industry code – Fourth level Location Website » Fifth level Passing this information to your sales team will allow them to build rapport with each prospect – a vital part of the sales chain to help reach sales targets and bring in new business. 03/01/2014 10
- 11. The Benefits Click toedit Master title style Lead Forensics is a powerful tool that offers your business a number of benefits including (but not limited to): • Click to edit Master text styles Sales team • • • • Pinpoint and accurately target hot sales leads Enhance the volume of conversions you are generating Encourage sales quickly and capitalise over your competitors • Third level Hit higher sales targets and bring in more revenue – Second level Marketing team • • • • – Fourth level » Fifth level Discover which pages need to be refined to drive more traffic so your marketing department can amend these areas Observe how users are landing on your pages and navigating your site to understand how other marketing areas can be enhanced Enhance future marketing campaigns Streamline your marketing processes and overall business strategy 03/01/2014 11
- 12. Core Features Mastertitle style Click to edit Lead Forensics has a number of core features, which offer added benefits for your company. These include: • Click to edit Master text styles Setup trigger reports to alert key personnel when visitor activity has taken– Second level and provide them with the prospects’ contact place on your site information Third level • Conversion tracking level – Fourth to identify how many business visitors were identified » Fifth level from a specific landing page Create bespoke reports to land in your email inbox to detail new prospects who are interested in your services 03/01/2014 12
- 13. Creating Time ForYour Sales Team Click to edit Master title style Research has indicated: • of the to edit Master text is spent 80% Click average salesperson’s day styles on non-revenue generating activities, including looking for prospects to contact and – Second level recognising them as worthwhile leads. (*5) • Third level As Lead Forensics provides you with a constant stream of targeted leads, – Fourth level your sales team hasFifth level to focus on their sales pitch. » more time Having time to perfect the sales pitch is extremely beneficial, because despite being able to identify new prospects with lead generation software, you still need to convince them to convert. 03/01/2014 13
- 14. Lead Forensics Mastertitle style Click to edit Utilise the full power of Lead Forensics software today! • Click to edit Master text styles Lead Forensics is an online lead generation solution that reveals the identity of your unknown website visitors. Use the software and maximise your ROI by findinglevel – Second new leads that are more likely to convert. • Third level With Lead Forensics IP tracking software, your business can enhance and streamline your sales process and convert sales at a higher rate. For more – Fourth level information on this powerful software, contact us today: » Fifth level Web: www.leadforensics.com Phone: 0203 131 0995 03/01/2014 14
- 15. Sources to editMaster title style Click 1. Technology Marketing, B2B Lead Generation Marketing Trends, Slide 4: http://www.slideshare.net/hschulze/b2-b-lead-generation-report-2013 • Click to edit Master text styles 2. Marketing Sherpa, Marketing Research in Action: 65% of B2B2 marketers are not nurturing: http://sherpablog.marketingsherpa.com/b2b-marketing/b2b-marketers-notnurturing/ – Second level • Third level 3. HubSpot, All The Marketing Statistics You Need: http://www.hubspot.com/marketing– Fourth level statistics » Fifth level 4. Lead Forensics, what we do: http://www.leadforensics.com/the-solution/what-we-do/ 5. Fathom, The Hidden Elements of Effective Lead-Scoring: http://www.fathomdelivers.com/hidden-elements-effective-lead-scoring-profitabilitymovement-velocity/ 03/01/2014 15
- 16. Image Sources Mastertitle style Click to edit http://www.bigstockphoto.com/image-6784702/stock-photo-business-phone http://www.bigstockphoto.com/image-47312986/stock-photo-human-resources-and-crm http://www.bigstockphoto.com/image-45777130/stock-photo-leads-to-sales-conversion http://www.bigstockphoto.com/image-46203517/stock-photo-business-man-with-conceptsrepresenting-growth%2C-and-success http://www.bigstockphoto.com/image-47603854/stock-photo-businessman-selecting-afuturistic-padlock-with-a-data-center-on-the-background • Third level http://www.bigstockphoto.com/image-52316035/stock-photo-business-customer-concept • Click to edit Master text styles – Second level – Fourth level » Fifth level 03/01/2014 16