ADV425 Mid-Term Presentation on Ford

Ford Motor Company Lauren Buskirk

Ford’s Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ford’s Recent History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ford’s Response ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ford in 2007 & 2008 ,[object Object],[object Object],[object Object],[object Object]

Ford Today Cont’d ,[object Object],[object Object],[object Object]

Ford’s Survival ,[object Object],[object Object],[object Object]

Social Marketing Theory ,[object Object],[object Object],[object Object]

What must Ford do? ,[object Object],[object Object]

Ford’s Mission Statement ,[object Object]

Quality ,[object Object],[object Object],[object Object],[object Object],[object Object]

Fuel Efficiency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Safety ,[object Object],[object Object],[object Object],[object Object],[object Object]

Value ,[object Object],[object Object],[object Object]

Ford’s Success… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Ford’s Success… ,[object Object],[object Object],[object Object],[object Object]

Ford’s Use of Social Media ,[object Object],[object Object],[object Object],[object Object]

Got Any Major Issues? ,[object Object],[object Object],[object Object],[object Object]

Communications Implications ,[object Object]

Communications Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strengths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Weaknesses ,[object Object],[object Object],[object Object]

Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object]

Threats ,[object Object],[object Object],[object Object],[object Object]

Ford’s Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ADV425 Mid-Term Presentation on Ford

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ADV425 Mid-Term Presentation on Ford