Lauren Bauer Mas

Greater New York City Area United States

Marketing Manager, Media & Entertainment

Advertising / Marketing / PR

• Lead the development and execution of integrated marketing campaigns that heighten Deloitte’s visibility among targeted audiences in the Media & Entertainment space. • Create and implement digital marketing strategies to increase brand recognition and drive engagement for the industry vertical. Work includes concept development, website management, copywriting, execution and placement of social and digital deliverables for national industry campaigns. • Partner with 3rd party sponsors and alliances including Variety, the Consumer Electronics Association, Digital Hollywood, MIT Media Labs, SXSW interactive and WSJ CIO Journal, to enhance Deloitte’s brand among key targets. •...