Presentation talking about some of the things that annoy people buying LTC Insurance

1. TOP 5 THINGS THAT
ANNOY BUYERS OF LTC
INSURANCE
www.ltcipartners.com

2. 1. Getting a carrier product brochure
as the first step and feeling rushed
 If the first time someone
learns about LTC
Insurance is a carrier
product brochure, they
are sure to have this type
of reaction! People want
a conversation and
education first and take
their time to buy

3. 2. Not discussing options
other than LTC insurance
 The buyer of LTC likes
to be in control, and if
options such as self-insurance
are a true fit
the financial
professional should
help them make it a
great self-insurance
plan.

4. 3. Not taking into account a premium
budget
Nothing is worse than
hearing about a great
special at a restaurant and
then having finding the
price is too high. The
budget conversation needs
to be a primary part of the
policy design process for
LTC Insurance

5. 4. The underwriting process
After someone decides to
apply for coverage, the
person selling the plan
shouldn’t be thinking
about the next sale.
Instead, that is only one
part of the buying process
and describing the
underwriting process
while managing
expectations is critical.

6. 5. Never hearing from the person or
carrier who sold them again
LTC Planning is not a
“one-and-done” process
– people need to monitor
the performance of their
LTC plan. Their advisor
and carriers should help
them with that!