Digital marketing has over the last few years undergone a substantial transformation, becoming an increasingly important medium for creating an online brand experience. Just like any field that relies on communication technologies, online marketing is rapidly developing towards some directions and departing from others, rendering some practices obsolete. What’s in store for digital marketers in the upcoming year? Digital Marketing Trends for the way forward

1. DIGITAL MARKETING TRENDS
TO LOOK FOR IN 2015

2. It’s the time for predictions, resolutions and new
strategies.
So what are the predictions and trends that are
sure to influence the ever evolving Digital
Marketing space in 2015?
…….let’s take a look

3. Optimization of mobile marketing
• Every ragtag and bobtail
now carries a mobile
phone and has access to
the internet.
• Concise and easily
comprehensible content
available on a 3 inch
mobile screen reaches
out to people more
effectively and quickly.

4. Optimization of mobile marketing | Contd…
• Now with Google stating
that mobile usability of sites
will be relevant criteria for
optimizing search results,
marketers have to go
beyond merely presenting a
responsive mobile site.
• Equal attention should be
paid to all facets of mobile
marketing : a receptive site,
separate content for the site
and even separate ads.

5. So, make sure to efficiently leverage the mobile
technology to successfully promote your brand.

6. Visual Storytelling
• Gone are the days when
websites were purely
content-centric.
• Brands these days are
ever eager to create an
appealing visual image
for themselves that
‘shows’ and not ‘tells’
the message and the
brand identity.

7. Visual Storytelling | Contd…
• Driving this trend is the
growing importance of
Social Media sites like
Facebook, Instagram,
YouTube and Pinterest that
allow marketers to
showcase their services
visually.
• Even in Twitter too, the
twitter cards option where
one could add rich images,
videos and media files are
drawing immense traffic.
• From pictures to videos,
memes to infographics,
visual content have the
ability to send a loud and
clear message and create a
lasting impression on the
audience.
• So if you wish to generate
more traffic, influence the
audiences and improve
sales then harnessing the
power of visual storytelling
is the trump card.

9. Real Time Marketing
• From Samsung to Nissan
to Oreo, all of them are
leveraging real time
marketing to promote
their brands.
• Samsung’s lampoon of
Apple’s iPhone 6
announcement, Nissan’s
and Oreo’s efforts to play
around the birth of Kate
and William’s royal baby
grabbed eyeballs in 2014.

10. Real Time Marketing | Contd…
• Otherwise known as ‘trend-
jacking’ or ‘culture-jacking’,
real time marketers whip
out immense creativity,
ingenuity and speed to
make the tide of real time
trends work well for them.
• In fact, what better way to
grab attention than to
incorporate your products
and services to actual
events.

11. Real time marketing is here to stay
because relatable content gets
quick response from the people and
improves the brand visibility.

12. Content specification across
Social Media platforms
• We have all heard of
this age old adage, A
pen is mightier than a
sword! Marketers are
particularly aware of
this because content
holds a key significance
in the marketing field.
• But merely producing
content in bulk is not
going to work out.

13. Content specification across
Social Media platforms | Contd…
• Social Media platforms have
proliferated immensely and
although there could be an
overlapping of your brand
followers in LinkedIn and
Facebook, the way people
perceive things differ from
one another.
• Each site demands a
different set of content
that resonates with the
distinguished tone of the
platform.
• Content in a formal setting
like LinkedIn should
markedly differ from
content published in an
informal setting like
Facebook or Twitter.
• Customization of content is
therefore very important
for a successful marketing
campaign.

14. Intelligent Analytics
• If you fail to follow up
your assertions with
concrete and well
analyzed data, then
your marketing is most
likely to fall flat on the
ground.
• But merely spewing
graphs and charts with
numbers will take you
nowhere.

15. Intelligent Analytics | Contd…
• Marketers need to know
how to customize the
analytics tools for the
betterment of their
business.
• As technology progresses
new tools are becoming
available, but only a
skilled analyst will know
how to effectively use the
data to produce some
actionable outcome.
• It should be used to
clearly and effectively
project the goals, the
achievements and the
identity of the brand.
• So, 2015 will see
marketers indulging in
smart and intelligent
analytics instead of
throwing around some
random numbers.

16. Personalization of brands
for the customers
• User interaction with the
brand is necessary for its
growth and value.
• To make sure their brands are
interactive and are able to
engage the customer,
marketers must personalize
the brand through location
targeting and by gathering
information about the
individual being marketed to.
• This is one sure shot way of
ensuring customer loyalty and
consequently improve sales.

17. Personalization of brands
for the customers | Contd…
• This is exactly what the
high sailing online
marketers like Amazon,
Flipkart and Zivame are
doing.
• They track the purchasing
history of the customers
and then populate their
inbox and home page
with similar products.
• These brands have
therefore ensured
improved sales, customer
satisfaction and loyalty.
• ‘Behavioural retargeting’
is increasingly becoming
the norm with more and
more brands trying to
exploit it for better
business

18. Rise of paid advertising in
Social Media platforms
• Facebook, Twitter and
their bevy of Social
Media sites are the
dominating presence in
today’s digital space.
• By the third quarter of
last year Facebook had
reported a 64% increase
in its ad revenue over
the previous fiscal
period.

19. Rise of paid advertising in
Social Media platforms | Contd…
• But with the recent decision
by Facebook to crack down
on overly promotional posts
from reaching people’s
news feeds, organic posts
will fall drastically, hitting
social media marketers the
hardest.
• So what is the way around
this roadblock? Paid
advertising.
• This year too, businesses
will continue to buy ads to
find discussion group
members, boost mobile
app installs and grow their
email list, as these have
proved to be worth the
expense.
• But make sure you pay
special focus on mobile
marketing because as
compared to other
mediums mobile technology
now rules the roost.

20. Happy Marketing!