Marketing and Sales can not exist alone. They feed and benefit from each other. Here's how online digital sales happens: a hybrid of social media and website tools with sales objectives. Enjoy!

1. Online Sales
How to sell, profit and grow online. And have
fun while at it.
By Candice Pascoal

2. The mysterious world of sales
Do you really know what is sales?
1. Comissions
2. Travel
3. Friends
4. Diversity
5. Flexibility
6. ?

3. Sales is storytelling. Period.
https://www.youtube.com/watch?feature=youtu.be&v=lHZ72NkBueU&app=desktop

4. You will be judged not by what you post but by the number of
people following you
Don’t inform CONVERSE.
Online sales is real. Be ahead of the curve.
Free the web is free.
What does it really mean?
Let’s look at this more closely, shall we?

6. You will be judged not by what you post but by the number of
people following you
Don’t inform CONVERSE.
Online sales is real. Be ahead of the curve.
Free the web is free.
What does it really mean?
Let’s look at this more closely, shall we?

8. You will be judged not by what you post but by the number of
people following you
Don’t inform CONVERSE.
Online sales is real. Be ahead of the curve.
Free the web is free.
What does it really mean?
Let’s look at this more closely, shall we?

10. You will be judged not by what you post but by the number of
people following you
Don’t inform CONVERSE.
Online sales is real. Be ahead of the curve.
Free the web is free.
What does it really mean?
Let’s look at this more closely, shall we?

11. 1. Social Media – Facebook, Twitter,
Linkedin, Instagram, Pinterest, Google+,
Youtube, Slideshare
2. Webinars – Google Hangouts
3. SEO – Search Engine Optimization
4. Blogging – Wordpress
5. Vlogging – Youtube
6. Email marketing – Mailchimp
7. Newsletters & e-Books
8. Community work – Social media &
Link Building
9. PR Newswire – Bloggers, e-news,
secure coverage
What’s in it for you?

12. You will be judged not by what you post but by the number of
people following you
Don’t inform CONVERSE.
Online sales is real. Be ahead of the curve.
Free, the web is free.
What does it really mean?
Let’s look at this more closely, shall we?

13. Mailchimp
Powtoon
Olark
Lucky Orange
Google analytics
Google Grants
Google Images
Flickr
Stock photos
Infographics
Paint
Fiverr
And the most important...
Fake it till you make it
Your public. Your clients. Your followers.

14. Mailchimp
Mailchimp.com

15. Free up to 12k emails monthly
Free up to 2k subscribers!
Personalize sender
Personalize receiver
Pre-set templates
Free art design
Spam subject test
Receivers intel
Resend tool
List clean up
Anti-spam
Metrics

16. Powtoon.com

17. Free
Personalize art
Pre-set templates
Cartoon + human
Licensed music
Pro version

18. Olark.com

19. Free
Live chat
Email offline version
Picture upload
Personalized text
Pre-set design
Easy website integration
History
More than one operator
Pre-set conditions
Intel about client

20. Luckyorange.com

21. Live chat
Visitor recording
Problem areas
History of visitors
Heat map

22. Google Analytics
https://www.youtube.com/watch?v=3KK7i084W2w

23. Free
Easy to integrate
Client intel
Live and historic data
Dashboard templates
Broken links
Areas of improvement
Client’s roadmap
Mobile vs Desktop
Goals tracking
Backlink

24. Google Grants
https://www.youtube.com/watch?v=IuDoyPW9ArA

25. Charities only
Daily budget of $329 USD, $10,000 per month
Maximum cost-per-click (CPC) of $2.00 USD
Only run keyword-targeted campaigns
Only appear on Google search result pages
Only run text ads

26. Google Images
Just ask Dr. Google
Free use on social media
Free use in presentations
When required mention the source
Keyword targeted

27. Free use anywhere
Mention source!!
Real photos
Award winning photographers
Flickr

28. Small fee per photo
Some are free
Models
You own the photos
Fotolia.com, Shutterstock.com, etc
Stock photos

29. Infographics

30. Online templates
Powerpoint templates
Viral effect
Visual information
Your branding or name
Canvas.com, Infogr.am, piktochart.com, Paint
Infographics

31. Everything for 5 usd
Professionals
Quick turnaround
Paid on result
Basically anything
Fiverr.com

32. Fiverr.com

33. Your public. Your clients. Your followers.

34. Your public. Your clients. Your followers.

35. Your public. Your clients. Your followers.

36. • Anyone can do
• Scale the business
• Lower costs
• International expansion
• Google Translation
• Speak with many at a time
• VIP sales?
Online sales versus live sales
Costs versus results.

37. What’s your product?
Find your purpose, and you find your
revenue stream
• Product?
• Service?
• Data?
• Persona?
• Newsletter?
• E-books?
• Ads?
• Window to VIP store?

38. Handling a crises
• Know when to scalate the problem
• Be kind when possible, it is always
possible
• It is not personal
• Never, never, never be YOU
• Always respond
• Negotiate your way out
• Agree to disagree
• It will happen

39. Organize your work:
• Plan
• Decide on the persona
• Decide on the language
• Build a calendar
• Schedule your posts
• Be consistent
In a team?
• Decide who does what?
• Find images
• Build texts
• Build calendar
• Schedule posts
• Answer messages
• Alarm during crises
• Community work
It is so much!

40. What’s in a website?
Website is conversion:
1. arquitecture,
2. mobile version,
3. copy,
4. SEO,
5. user friendly,
6. colortherapy,
7. backlinking,
8. blogging,
9. autoresponders,
10. newsletters,
11. exit intent,
12. live chat,
13. images & videos

41. Website visitors Website conversion
Social media followers Engagement
In a nutshell

42. Sales is everywhere

43. Keep it simple, stupid.

44. Go for it!
Candice Pascoal
candice@kickante.com.br