1. March 20-23th 2013
Content
• We & Tourism: closer than you think
• Our content: all about tourism
• Distribution: you need it!
• Audience: wide reach
• Advertising ideas: many clients appreciated
• KIZ.ru: Krasota & Zdoroviye on-line
• Advertising: our price list and schedule

2. We & Tourism: closer than you think
Audience of 1 issue Share of readers who CPT
regularly travels Cost per Thousand $
abroad or in Russia(%)
«Krasota & Zdoroviye» 1 million 45% 5$
«Krasota & Zdoroviye» 5 53 4
& Tourism 2 52 5 low price
Afisha-Mir, National Geographic 1,1 8
Traveler, Geo, National 50
Geographic Russia, Vokrug sveta
1 At the middle level 15
45 At the middle level 21
0,5
0,1 44 166
«Krasota & Zdoroviye» 3 47 4
& Wellness: 1 Among the leaders Among the 5 low price
Zdoroviye, Zhenskie sekrety, 0,9 45 leaders 9
Hudeem pravilno, Shape, 0,7 42 10
Woman’s Health
0,2 93
0,2 39 84
«Krasota & Zdoroviye» (Beauty&Health) is a monthly guide to the beauty
industry, health and leisure.
We make a bright content about Wellness: travel, spa, cosmetic surgery, diet.
Each issue is read by over 1 million people across Russia, herewith every
second reader regularly travels (according to TNS).
To meet the needs of readers who regularly tours in, the magazine publishes
articles about resorts, hotels, international spa centers.

3. Our content: all about Tourism
Annually, 60% of our issues contain materials about tourism and travel in the key
thematic areas:
1. Beauty browse: goo.gl/UIus7 2. Esthetics browse: goo.gl/2VUJU
3. Health browse: goo.gl/H7O5c 4. Shape browse: goo.gl/piY6n
Thematic publications about rest and wellness-travel:
Trip of the month goo.gl/D26Sv Travels goo.gl/K0CHe SPA goo.gl/otRSn Treatment and leisure goo.gl/TlqnV

4. Distribution: you need it
101 000
issues
- our circulation
9 000 Retail
distribution points
53%
84 6000 stores and press sales
cities points
Target Distribution
The leader of sales in the results of 2012
According to PDA 47%
40% - Beauty shops
30% - Private clinics
Exhibitions 20% - Gyms
Annually, «Krasota & Zdoroviye» 10% - Restaurants
participates in prestigious
exhibitions in beauty and wellness-
industry:
Intercharm
World of Beauty
Cosmetic Expo
Prize in the field of cosmetology
Healthcare.

5. Audience: wide reach
3 mln.
every 6 months
1
monthly
mln.
Our readers:
650
read «Krasota & Zdoroviye»
000
per every month as wellness
magazine exclusively
89% 56% 89%
Women 25-54 Medium and
7% years old high income
North 3%
West Far
6% East
71% 45%
47% Ural
10%
are aware of key tour
operators
regularly travel
Center Siberia
17%
Volga 20% 9%
have bought avia and rail have booked hotel
10% tickets during last 6 rooms during last 6
South months months
According to TNS Moscow-Russia, may-october 2012

6. Advertising ideas: many clients appreciated
Many clients have already appreciated the effectiveness of travel advertisement in «Krasota &
Zdoroviye» . We help our clients to reach their goals offering best solution for each case.
Tourism Authority of Thailand Tour operator Coral Travel
full ad page and free editor’s article Special advertising project
supplement to the magazine «Put k zdoroviyu»
browse: goo.gl/8Kx22
browse: goo.gl/36R42
1 000 000 83%
readers of readers liked
saw this the article
advertisement 51%
of our readers
Travel agency Volen Tours are aware
of Coral
1/8 page in Classified section
420 000
browse: goo.gl/NV1Af
Moscow residents
saw this
page in march’12

7. kiz.ru: Krasota & Zdoroviye on-line
KiZ.ru – informational and entertainment portal with bright
Wellness content : there are news, competitions and quizzes, SPA travelling goo.gl/7dFDJ
forums and conferences with experts on the portal.
All material from the magazine is duplicated to the site.
3
place Resorts goo.gl/hndrI
RamblerTop100
Medicine
50 000 Esthetics abroad goo.gl/zE1px
views
per each day!
160 000
unique visitors
per month!
goo.gl/gT62Q
Advertising positions on www.kiz.ru
• Publication of press releases in thematic sections
• Organization of conferences with experts, interviews
• Banner Ads
goo.gl/obZ0h

8. Advertising: our price list and schedule
For further information and advertising please contact your manager:
Olga Danilenko +7 (495)7753007 (ext.2464), dos@d-mir.ru
AD FORMAT Price $ AD FORMAT Price $ Inserted leaflets:
Exchange rate on 03.23.13 Exchange rate on 03.23.13
from 0,1$ for 1 peace
Page – 215x285 mm Page – 215x285 mm
Central Bank of Russia Central Bank of Russia
PRESTIGIOUS POSITIONS CLASSIFIED
Cover Spread 11 154
3rd cover page 6 111 Full page 5 949
4th cover page 11 478 3/4 page 4 462 To choose a
First spread 2/3 page 3 977 certain position
Spread 17 135 1/2 page 3 007 for your ad
Before Contents 1/3 page 2 024 layout -
Browse: goo.gl/kWli1
Spread 16 424 1/4 page 1 536 +25%
Inside contents 1/6 page 1 090 of price
Full page 9 279 1/8 page 818
After contents 1/12 page 556
Spread 16 424
Full page 9 279 Text ad 287
Before 3rd cover page
Full page 6 046 Advertising deadlines 2013:
Inside main block
Spread 16 812 Advertising deadlines
Month Date of issue
Full page 8 859 Cover and Classified Inserts and main block GATE FOLD
1/2 page 5 141
1/3 page 3 847 MAY april 29 april 15 april 8 april 1
Insert JUNE may 27 may 13 may 13 april 29
Insert inside the magazine JULY june 24 june 10 june 3 may 27
Spread or 1 page+1 page 17 653 AUGUST july 29 july 15 july 8 july 1
Mini Spread 8 471
SEPTEMBER august 26 august 12 august 5 july 29
Perforated insert
OCTOBER september 30 september 16 september 9 september 2
Spread or 1 page+1 page 17 976
NOVEMBER october 28 october 14 october 7 september 30
Mini Spread 8 891
GATE FOLD DECEMBER november 25 november 11 november 1 october 28
GF on front cover 18 671 JANUARY 2014 december 23 december 9 december 9 december 9