@kathleengage on @slideshare Gaining visibility is essential to reaching your market. Yet, in today's online and social media environment, you have to do more than ever before. You have to be a Rock Star! online. This presentation hits on some of the most important aspects of achieving this outcome.

1. Become an Online
Rock Star!
Featuring Kathleen Gage
www.PowerUpForProfits .com

2. What is a Rock Star?
1. Someone who has name recognition
2. A force in their market
3. An influencer
4. Someone others want to know and partner with

3. Why Become a Rock Star?
1. People love celebrities
2. You’re worth more
3. Doors open
4. Great opportunity all the way around
5. You may get “discovered”

4. Downsides of Being a Rock Star?
1. You subject yourself to criticism
2. You can’t (and won’t) please everyone
3. Maintaining position takes work
4. Your community has high expectations and you
MUST do what you can to realistically live up to
this.
5. Realize, this is a fickle world, so build your fame
on sustainability

5. Focus on what it takes
1. Determine how you want to be known as a rock
star.
2. Determine what sets you apart from others?
3. What makes you fascinating, interesting, unusual,
alluring, or unique?
4. Follow other rock stars to see what they do.
5. Be a self promoter.
6. Make sure your online presence stands out.

6. What to do
1. Focus on visibility
2. Inventory your assets
– Intellectual property
– List size
– Social media presence
3. Develop a marketing schedule
4. Have a growth plan
– Intellectual property
– Team
– Resources
– Training

7. Areas of focus
1. Interviews
2. Blog postings
3. Articles
4. Product launches
5. Partnerships
6. Intellectual property
7. Revenue streams

8. Weaknesses vs Strengths
1. What are your weak spots?
2. Where are your strengths?
3. What needs to change?
4. What do you need to do more of?

9. Bottom Line
1. Vision what you want
2. Be willing to do the footwork
3. Hold on to your vision
4. Remember you big WHY!