A limited run personal wine created by Jeremy Kremski & Christian Flaherty, in tribute to Joseph Tobin.

1. The Rookie-Cabernet Sauvignon
Branding & Packaging
September, 2011
Sunday, November 20, 2011

2. Brief & Concept
The Rookie is a limited run personal Wine created by Jeremy Kremski & Christian Flaherty.
Christian is an Interior Designer in Los Angeles and had been working a wine with his good friend
Jeremy Kremski, who lives in Baltimore. The wine is dedicated and a tribute to their friend
Joseph Tobin, who passed away this past January. Here is what Jeremy had to say about this
project:
“So about a year ago I went in on making a barrel of wine with 3 others, it was cool they take you
through the whole process from smashing grapes to bottling. After weeks of brain storming with
Joe on a name, I got a call at an odd time so I picked it up and all he said was "the rookie". I
knew immediately what he was talking about and that has been the name of this wine since.
Christian knew the back story and how we got to the name and came up with the concept to
make the label into an old baseball ticket. We also took it as an opportunity to pay homage to our
best bud and someone we miss everyday.”
Sunday, November 20, 2011

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